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  • September 2024
  • Supplement

National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "National...  View Details
Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Making; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Media and Broadcasting Industry; United States
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  • September 2024
  • Supplement

Red Hen Baking Company (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Red Hen...  View Details
Keywords: Entrepreneurship; Financial Strategy; Financial Management; Buildings and Facilities; Finance; Food; Risk Management; Risk and Uncertainty; Food and Beverage Industry; United States; Vermont
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  • September 2024
  • Supplement

Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue...  View Details
Keywords: Financial Strategy; Financial Management; Marketing; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Consumer Products Industry; United States; California
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  • September 2024
  • Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market
By: Robin Greenwood, Richard S. Ruback and Robert Ialenti
MBA student William Chism, the founder of fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its...  View Details
Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competition; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Mississippi
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  • September 2024
  • Case

Anker Innovations (A)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of...  View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Consumer Products Industry; Consumer Products Industry
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  • September 2024
  • Supplement

Anker Innovations (B)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of...  View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Consumer Products Industry; Consumer Products Industry
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  • 2024
  • Working Paper

Markups and Cost Pass-through Along the Supply Chain
By: Santiago E. Alvarez, Alberto Cavallo, Alexander MacKay and Paolo Mengano
We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total...  View Details
Keywords: Markups; Pricing; Price; Supply Chain; Inflation and Deflation; Cost
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  • September–October 2024
  • Article

How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...  View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • August 2024
  • Case

Iogen: Decarbonizing Hard-to-Abate Sectors
By: George Serafeim, Charlotte Foody and John Mulliken
Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was...  View Details
Keywords: Technology; Biofuel; Market Attractiveness; Strategy; Decarbonization; Sustainability; Technological Innovation; Climate Change; Energy; Energy Industry; United States; United Kingdom
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  • August 2024
  • Case

Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems...  View Details
Keywords: Automotive; Supply Chain; Autonomous Vehicles; Wireless Communications
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  • 2024
  • Book

Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
By: Feng Zhu and Bonnie Yining Cao
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants.  View Details
Keywords: Growth and Development Strategy; Product Design; Disruptive Innovation; Competitive Advantage
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  • August 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel
By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of...  View Details
Keywords: Marketing; Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • August, 2024
  • Article

Absenteeism, Productivity, and Relational Contracts Inside the Firm
By: Achyuta Adhvaryu, Jean-François Gauthier, Anant Nyshadham and Jorge Tamayo
We study relational contracts among managers using a unique dataset that tracks transfers of workers across teams in Indian ready-made garment factories. We focus on how relational contracts help managers cope with worker absenteeism shocks, which are frequent, often...  View Details
Keywords: Implicit Contracts; Productivity; Misallocation; Absenteeism; Supervisors; Readymade Garments; Performance Productivity; Employees; Relationships; Fashion Industry; India
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  • August 2024
  • Case

Coca Cola İçecek—Managing a Sudden Turbulence
By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy
In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics...  View Details
Keywords: Business Strategy; Logistics; Supply Chain Management; Crisis Management; Consumer Products Industry; Consumer Products Industry; Turkey; Central Asia; Middle East
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  • 2024
  • Book

Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
By: Karen G. Mills
The second edition of Fintech, Small Business & the American Dream, builds on the groundbreaking 2019 book with new insights on how technology and artificial intelligence are transforming small business lending. This ambitious view covers the significance of...  View Details
Keywords: Fintech; AI; AI and Machine Learning; Small Business; Economy; Technology Adoption; Credit; Financing and Loans; Analytics and Data Science
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  • August 2024
  • Case

Keurig: A Return to Growth
By: David Fubini and Patrick Sanguineti
By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late...  View Details
Keywords: Strategy; Merger; Beverage Industry; Turnaround
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  • 2024
  • Working Paper

People, Practices, and Productivity: A Review of New Advances in Personnel Economics
By: Mitchell Hoffman and Christopher T. Stanton
This chapter surveys recent advances in personnel economics. We begin by presenting evidence showing substantial and persistent productivity variation among workers in the same roles. We discuss new research on incentives and compensation; hiring practices; the...  View Details
Keywords: Employees; Labor
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  • 2024
  • Working Paper

The Consequences of Export Controls in Target Countries
By: Xueyue Liu, Yu Liu and Jaya Y. Wen
Export controls are a common instrument of national security, but their economic consequences are not well understood. This paper evaluates how these controls affect firm performance and adaptation in targeted countries. We use variation in a 2007 US policy,...  View Details
Keywords: National Security; Trade; Business and Government Relations; Policy; Performance Productivity; Adaptation
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  • Working Paper

The Returns to Skills During the Pandemic: Experimental Evidence from Uganda
By: Livia Alfonsi, Vittorio Bassi, Imran Rasul and Elena Spadini
The Covid-19 pandemic represents one of the most significant labor market shocks to the world economy in recent times. We present evidence from a field experiment to understand whether and why skilled and unskilled workers were differentially impacted by the shock, in...  View Details
Keywords: COVID-19 Pandemic; System Shocks; Labor; Competency and Skills; Development Economics; Uganda
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  • July 2024
  • Case

Porsche
By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry...  View Details
Keywords: Change Management; Product Development; Germany; Europe
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