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All HBS Web
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- Faculty Publications (1,248)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict.
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Keywords:
Internet and the Web;
Applications and Software;
Business Startups;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (D): Making Transitions
By: Ashish Nanda
Microsoft has acquired Vermeer, and Vermeer executives are both excited and concerned as they prepare to move to Redmond. Even though the acquisition has been financially rewarding, the Vermeer engineers worry how well they will adapt to their new home. Meanwhile,...
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Keywords:
Horizontal Integration;
Value Creation;
Applications and Software;
Acquisition;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (D): Making Transitions." Harvard Business School Case 397-082, May 1997. (Revised July 1997.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (E): New Beginning
By: Ashish Nanda
The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the...
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Keywords:
Performance Expectations;
Horizontal Integration;
Organizational Design;
Organizational Culture;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (E): New Beginning." Harvard Business School Case 397-085, May 1997. (Revised July 1997.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (F): FrontPage 97
By: Ashish Nanda
Vermeer engineers work at the breakneck pace of "Internet time" to develop the next version of their software product, winning accolades from Microsoft management. Even before this version ships, however, they are faced with another punishing development schedule for...
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Keywords:
Business Growth and Maturation;
Applications and Software;
Business Startups;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (F): FrontPage 97." Harvard Business School Case 397-110, May 1997. (Revised July 1997.)
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in...
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- May 1997 (Revised March 1998)
- Case
Teradyne: Managing Disruptive Change
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems...
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Keywords:
Business Startups;
Disruption;
Management;
Market Entry and Exit;
Product;
Product Development;
Problems and Challenges;
Competitive Strategy;
Corporate Strategy;
Technology
Bower, Joseph L. "Teradyne: Managing Disruptive Change." Harvard Business School Case 397-112, May 1997. (Revised March 1998.)
- May 1997 (Revised March 1998)
- Case
Teradyne: Managing Strategic Change
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a...
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Keywords:
Business Startups;
Change Management;
Business or Company Management;
Market Entry and Exit;
Product;
Problems and Challenges;
Competitive Strategy;
Corporate Strategy;
Technology
Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
- May 1997 (Revised October 2007)
- Case
Teradyne: The Aurora Project
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of...
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Keywords:
Business Divisions;
Business Startups;
Customer Satisfaction;
Product Launch;
Product Development;
Corporate Strategy;
Semiconductor Industry
Bower, Joseph L. "Teradyne: The Aurora Project." Harvard Business School Case 397-114, May 1997. (Revised October 2007.)
- May – June 1997
- Article
Technology Integration: Turning Great Research into Great Products
By: Marco Iansiti and J. West
Iansiti, Marco, and J. West. "Technology Integration: Turning Great Research into Great Products." Harvard Business Review 75, no. 3 (May–June 1997): 69–78.
- April 1997
- Case
Display Technologies, Inc.
By: Jonathan West, H. Kent Bowen and Ryota Matsui
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as...
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Keywords:
Joint Ventures;
Decision Choices and Conditions;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Production;
Performance Expectations;
Electronics Industry
West, Jonathan, H. Kent Bowen, and Ryota Matsui. "Display Technologies, Inc." Harvard Business School Case 697-117, April 1997.
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting....
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Keywords:
Technological Innovation;
Organizational Culture;
Business Growth and Maturation;
Knowledge Management;
Product Development;
Information Publishing;
Books;
Consulting Industry;
Publishing Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- March 1997 (Revised October 2017)
- Case
Hospital Equipment Corporation
By: Clayton M. Christensen and Rory McDonald
Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that...
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Keywords:
Growth and Development Strategy;
Innovation and Management;
Opportunities;
Business Processes;
Product Development;
Technological Innovation;
Expansion;
Markets;
Problems and Challenges;
Medical Devices and Supplies Industry;
United States
Christensen, Clayton M., and Rory McDonald. "Hospital Equipment Corporation." Harvard Business School Case 697-086, March 1997. (Revised October 2017.)
- January 1997 (Revised June 1997)
- Case
Southwire: Beyond 2000
By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an...
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Keywords:
Leading Change;
Growth Management;
Competitive Strategy;
Global Strategy;
Manufacturing Industry
McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
- Article
Managerial Commitments and Technological Change in the U.S. Tire Industry
By: D. Sull, R. Tedlow and R. Rosenbloom
Keywords:
Management;
Information Technology;
Change;
Consumer Products Industry;
Consumer Products Industry
Sull, D., R. Tedlow, and R. Rosenbloom. "Managerial Commitments and Technological Change in the U.S. Tire Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 461–501.
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores...
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
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Keywords:
Product Development;
Internet and the Web;
Applications and Software;
Situation or Environment;
Volatility;
Risk and Uncertainty;
Research and Development;
Information Technology Industry;
United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his...
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Keywords:
Geographic Location;
Marketing Strategy;
Product Launch;
Standards;
Mobile and Wireless Technology;
Conflict and Resolution;
Auto Industry;
Electronics Industry;
Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- October 1996 (Revised December 1996)
- Case
United Electric Controls
By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the...
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Keywords:
Change Management;
Family Business;
Production;
Business Strategy;
Human Resources;
Organizational Change and Adaptation;
Decisions;
Growth and Development Strategy;
Information Technology;
Electronics Industry;
Manufacturing Industry;
United States
Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
- 1996
- Chapter
Maintaining Leadership across Product Generations: The Case of Canon in Photolighographic Alignment Equipment
Keywords:
Technology Industry
Henderson, Rebecca M. "Maintaining Leadership across Product Generations: The Case of Canon in Photolighographic Alignment Equipment." In Managing Product Development, edited by T. Nishiguchi. New York: Oxford University Press, 1996. (Winner of Shingo Prize for Excellence in Manufacturing Research presented by Jon M. Huntsman School of Business.)
- September 1996
- Case
Silicon Graphics, Inc. (B)
By: Marco Iansiti and Alan D. MacCormack
After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?
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Keywords:
Decisions;
Technological Innovation;
Management Practices and Processes;
Product Development;
Hardware;
Computer Industry
Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.