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All HBS Web
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- Faculty Publications (2,128)
- August 1991 (Revised March 1993)
- Case
Champion International Corp.: Timber, Trade, and the Northern Spotted Owl
Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log...
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Keywords:
Science-Based Business;
Natural Environment;
Product Marketing;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Environmental Sustainability;
Corporate Strategy;
Trade;
Decisions;
Management Teams;
Forest Products Industry;
North and Central America
Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Industrial Products Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- July 1991 (Revised August 1991)
- Case
Philip Morris Companies, Inc. (A)
This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market...
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Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
- April 1991 (Revised July 1992)
- Case
Koito Manufacturing Ltd.
By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term...
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Keywords:
Acquisition;
Debates;
Corporate Governance;
Production;
Supply Chain;
Performance Efficiency;
Welfare;
Auto Industry;
Japan;
United States
Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
- April 1991 (Revised July 1991)
- Case
RJR Nabisco Board: Guardians of the Gate? (A)
By: Jay W. Lorsch
Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the...
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Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Consumer Products Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
- April 1991 (Revised July 1991)
- Supplement
RJR Nabisco Board: Guardians of the Gate? (B)
By: Jay W. Lorsch
The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of...
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Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Consumer Products Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (B)." Harvard Business School Supplement 491-121, April 1991. (Revised July 1991.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
Teaching Note for (9-584-047).
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- February 1991
- Background Note
Managing Marginal New Products
By: Rajiv Lal
Keywords:
Product Launch
Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
- January 1991 (Revised February 1991)
- Teaching Note
Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration.
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Keywords:
Advertising;
Advertising Campaigns;
Product Launch;
Performance Evaluation;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
By: David M. Upton and Joshua D. Margolis
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,...
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Keywords:
Agreements and Arrangements;
Production;
Information Technology;
Ethics;
Situation or Environment;
Product Development;
Segmentation;
Expansion;
Financial Strategy;
Pulp and Paper Industry;
Australia
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
- October 1990 (Revised April 1991)
- Case
RU 486 (A)
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its...
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Keywords:
Judgments;
Ethics;
Product Launch;
Negotiation;
Outcome or Result;
Performance;
Business and Government Relations;
Health Industry;
Pharmaceutical Industry;
France;
Germany;
United States
Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
- Article
Shareholder Value Maximization and Product Market Competition
By: Julio J. Rotemberg and David S. Scharfstein
Rotemberg, Julio J., and David S. Scharfstein. "Shareholder Value Maximization and Product Market Competition." Review of Financial Studies 3, no. 3 (1990): 367–392.
- September 1990 (Revised November 1990)
- Case
DNAP: Looking to the Nineties
By: Ray A. Goldberg
Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion...
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Keywords:
Competition;
Marketing Strategy;
Industry Growth;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Japan
Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Consumer Products Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of...
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Keywords:
Acquisition;
Joint Ventures;
Global Strategy;
Market Entry and Exit;
Risk and Uncertainty;
Opportunities;
Competitive Strategy;
Consumer Products Industry;
Europe
Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
- July 1990
- Case
Ceramics Process Systems Corp. (B)
By: Kim B. Clark and Brent D. Barnett
Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives...
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Keywords:
Product Development;
Business Processes;
Management Practices and Processes;
Supply Chain Management;
Machinery and Machining;
Goals and Objectives;
Resource Allocation;
Customer Satisfaction;
Customer Value and Value Chain;
Manufacturing Industry
Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
- June 1990
- Supplement
Perrier Relaunch
By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble.
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Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.