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Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds...
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- May–June 2021
- Article
Eliminate Strategic Overload
As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with greater...
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- April 2021
- Case
IBM: Design Thinking
By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told...
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Keywords:
Business Ventures;
Business Divisions;
Business Units;
Business Organization;
Change;
Change Management;
Transformation;
Competency and Skills;
Talent and Talent Management;
Design;
Human Resources;
Recruitment;
Selection and Staffing;
Innovation and Invention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Jobs and Positions;
Job Design and Levels;
Leading Change;
Management;
Business or Company Management;
Goals and Objectives;
Management Practices and Processes;
Operations;
Product;
Product Design;
Product Development;
Organizations;
Business Processes;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Strategy;
Adaptation;
Adoption;
Technological Innovation;
Hardware;
Information Technology;
Technology Industry;
Information Technology Industry;
United States
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for improving computer science literacy...
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- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Technology;
Hardware;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- 2021
- Working Paper
Accounting for Product Impact in the Water Utilities Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Water;
Utilities;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Utilities Industry
- 2021
- Working Paper
Accounting for Product Impact in the Telecommunications Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Telecommunications;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Telecommunications Industry
- March 2021
- Case
Proteak: Valuing Forestry Assets
By: Gerardo Pérez Cavazos and Carla Larangeira
In early 2020, 414 Capital was hired by Proteak, Mexico´s largest forestry platform, to perform a valuation of its teak business, a high-grade hardwood commonly used to build boat decks, outdoor walls, furniture, doors and small objects. Teak plantations typically...
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Keywords:
Forestry;
Assets;
Valuation;
Forest Products Industry;
Financial Services Industry;
Mexico
- March 2021
- Article
Assortment Rotation and the Value of Concealment
By: Kris J. Ferreira and Joel Goh
Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple...
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- February 2021
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
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Keywords:
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Value Proposition;
Marketing;
Brands and Branding;
Competition;
Product Positioning;
Competitive Strategy;
Consumer Behavior;
Consumer Products Industry;
Food and Beverage Industry;
United States
- February 2021
- Article
Do Household Wealth Shocks Affect Productivity? Evidence from Innovative Workers During the Great Recession
By: S. Bernstein, T. McQuade and R. Townsend
We investigate how the deterioration of household balance sheets affects worker productivity, and, in turn, economic downturns. Specifically, we compare the output of innovative workers who experienced differential declines in housing wealth during the financial crisis...
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- January 2021
- Case
Anodot: Autonomous Business Monitoring
By: Antonio Moreno and Danielle Golan
Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...
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- January 2021
- Case
eToro: Building the World's Largest Social Trading Network
By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...
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- 2020
- Tool
Time Smart: Tools for Reclaiming Your Time and Living a Happier Life
There's an 80 percent chance you're poor. Time poor, that is. Four out of five adults report feeling that they have too much to do and not enough time to do it. These time-poor people experience less joy each day. They laugh less. They are less healthy, less...
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- 2021
- Working Paper
Accounting for Product Impact in the Airlines Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Aviation;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Air Transportation;
Air Transportation Industry
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2b Vs. B2c;
B2b2c;
Health ＆ Wellness;
Ai;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
Dtc;
Direct To Consumer Marketing;
Us Health Care;
＂usa,＂;
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Technology;
Business Growth and Maturation;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food and Beverage Industry;
Israel;
United States
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Consumer Finance;
Financial Services;
Financial Inclusion;
Product;
Product Design;
Product Positioning;
Society;
Corporate Social Responsibility and Impact;
Personal Finance;
Credit Cards;
Financial Services Industry
- 2020
- Working Paper
The Stock Market Value of Human Capital Creation
By: Matthias Regier and Ethan Rouen
We develop measures of firm-level human capital creation from publicly disclosed personnel expenses (PE) and examine the stock market valuation of these characteristics. Separately measuring human capital creation efficacy and opportunity, we first show...
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- 2020
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
Cpg;
Consumer Packaged Goods;
Iwai;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
- 2020
- Book
Time Smart: How to Reclaim Your Time and Live a Happier Life
By: A.V. Whillans
There's an 80 percent chance you're poor. Time poor, that is. Four out of five adults report feeling that they have too much to do and not enough time to do it. These time-poor people experience less joy each day. They laugh less. They are less healthy, less...
View Details