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- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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- 2024
- Book
Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
By: Feng Zhu and Bonnie Yining Cao
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants.
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- July 2024
- Case
Living Up to Purpose and Performance at Parker Hannifin
By: Hubert Joly, Alicia Dadlani and Martha Hostetter
In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of...
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- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,...
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Keywords:
Business Growth and Maturation;
Change Management;
Transformation;
Cost vs Benefits;
Business Cycles;
Games, Gaming, and Gambling;
Global Strategy;
Growth and Development;
Selection and Staffing;
Collaborative Innovation and Invention;
Innovation Leadership;
Intellectual Property;
Job Design and Levels;
Knowledge Use and Leverage;
Leading Change;
Growth and Development Strategy;
Growth Management;
Management Succession;
Risk Management;
Brands and Branding;
Product Positioning;
Organizational Change and Adaptation;
Competitive Strategy;
Competitive Advantage;
Expansion;
Mergers and Acquisitions;
Product Development;
Entertainment and Recreation Industry;
United States;
Washington (state, US);
Seattle;
Japan
- June 2024
- Case
Growing Foodology into Latin America's Largest Platform for Virtual Restaurants
By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled...
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- 2024
- Working Paper
What Makes Players Pay? An Empirical Investigation of In-Game Lotteries
By: Tomomichi Amano and Andrey Simonov
In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video
games. Paid loot boxes are contentious. Game producers argue that loot boxes complement
the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game....
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- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,...
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- 2024
- Working Paper
Exports in Disguise: Trade Re-Routing During the U.S.-China Trade War
By: Ebehi Iyoha, Edmund J. Malesky, Jaya Y. Wen, Sung-Ju Wu and Bo Feng
Origin-specific tariffs are a common policy tool; however, critics claim that such tariffs are often circumvented by rerouting goods through intermediary countries. This study examines whether rerouting increased due to the 2018-2019 U.S.–China trade war via Vietnam....
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- 2024
- Working Paper
Principles and Content for Downstream Emissions Disclosures
By: Robert S. Kaplan and Karthik Ramanna
In a previous paper, we proposed the E-liability carbon accounting algorithm for companies to measure and subsequently reduce their own and their suppliers’ emissions. Some investors and stakeholders, however, want companies to also be accountable for downstream...
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- February 2024 (Revised March 2024)
- Teaching Note
X: The Foghorn Decision
By: Kyle Myers and Walter Frick
Teaching Note for HBS Case No. 618-060.
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Keywords:
Alternative Energy;
Energy Generation;
Energy Sources;
Climate Change;
Green Technology;
Selection and Staffing;
Knowledge;
Product Design;
Product Development;
Research and Development;
Risk and Uncertainty;
Science-Based Business;
Innovation and Invention;
Auto Industry;
Biotechnology Industry;
Chemical Industry;
Computer Industry;
Electronics Industry;
Green Technology Industry;
Technology Industry
- Winter 2024
- Article
Is Pay Transparency Good?
By: Zoë B. Cullen
Countries around the world are enacting pay transparency policies to combat pay discrimination. Since 2000, 71 percent of OECD countries have done so. Most are enacting transparency horizontally, revealing pay between coworkers doing similar work within a firm. While...
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- 2024
- Working Paper
Employer-Based Short-Term Savings Accounts
By: Sarah Holmes Berk, John Beshears, Jay Garg, James J. Choi and David Laibson
We study the introduction of a choice architecture design intended to increase short-term savings among employees at five U.K. firms. Employees were offered the opportunity to opt into a payroll deduction program that auto-deposits funds from each paycheck into a...
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- November 2023 (Revised August 2024)
- Background Note
Life Cycle Assessment: An Overview
By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,...
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- November 2023
- Teaching Plan
Geely SEA: New Electric Vehicle Platforms
By: Willy Shih
Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized...
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- October 2023 (Revised March 2024)
- Case
KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing
By: George Serafeim, Siko Sikochi and Namrata Arora
The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000...
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Keywords:
Clean Tech;
Digital;
Carbon Credits;
Carbon Offsetting;
Climate Change;
Entrepreneurship;
Energy Sources;
Environmental Sustainability;
Health;
Market Design;
Business Startups;
Transition;
Environmental Regulation;
Policy;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Kenya;
Rwanda
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing...
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- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev...
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Keywords:
Beer;
Forecasting;
COVID-19;
Decision;
Forecasting and Prediction;
Analytics and Data Science;
Crisis Management;
Decisions;
Financing and Loans;
Investment Return;
Resource Allocation;
Distribution;
Production;
Business Processes;
Strategic Planning;
Health Pandemics;
Digital Transformation;
Markets;
Food and Beverage Industry;
Belgium;
Europe;
Latin America;
North and Central America
- September 2023 (Revised December 2023)
- Case
TetraScience: Noise and Signal
By: Thomas R. Eisenmann and Tom Quinn
In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from...
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Keywords:
Entrepreneurship;
Business Growth and Maturation;
Business Organization;
Restructuring;
Forecasting and Prediction;
Digital Platforms;
Analytics and Data Science;
AI and Machine Learning;
Organizational Structure;
Network Effects;
Competitive Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
United States;
Boston
- September 2023
- Teaching Note
Shad Process Flow Design Exercise: Kick-Off Class
By: Willy C. Shih
The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience...
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- September 2023
- Teaching Note
Apple’s iPhone Revolution: Pioneering the Circular Economy
By: George Serafeim
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and...
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