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Publications

Publications

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  • All HBS Web  (579)
    • Faculty Publications  (56)

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    • All HBS Web  (579)
      • Faculty Publications  (56)

      Product Architecture Remove Product Architecture →

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      Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
      IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property
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      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...  View Details
      Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
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      Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
      • March 2020
      • Case

      A Tower for the People: 425 Park Avenue

      By: John Macomber, Joseph G. Allen and Emily Jones
      Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants...  View Details
      Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)
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      Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
      • 2019
      • Article

      Overcoming Cultural Resistance to Open Source Innovation

      By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
      Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
      Design/methodology/approach: Discussion related to observation, experience and case studies...  View Details
      Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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      Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
      • 2019
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform

      By: Carliss Y. Baldwin
      The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and...  View Details
      Keywords: Open Platforms; Bottlenecks; Wintel Platform; Disintermediation; Hardware; Software; Business History; Computer Industry
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform." Harvard Business School Working Paper, No. 20-055, November 2019.
      • 2019
      • Book

      The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

      By: Shoshana Zuboff
      In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in...  View Details
      Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
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      Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
      • 2018
      • Chapter

      Behavioral Household Finance

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian