Filter Results
:
(1)
Show Results For
-
All HBS Web
(35)
- Faculty Publications (1)
Show Results For
-
All HBS Web
(35)
- Faculty Publications (1)
Page 1 of
1
Result
- Forthcoming
- Article
The Bulletproof Glass Effect: When Privacy Notices Backfire
By: Aaron R. Brough, David A. Norton, Shannon Sciarappa and Leslie K. John
Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...
View Details
Keywords:
Choice;
Purchase Intent;
Privacy;
Privacy Notices;
Warnings;
Assurances;
Information Disclosure;
Trust;
Consumer Behavior;
Spending;
Decisions;
Information;
Communication
Brough, Aaron R., David A. Norton, Shannon Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: When Privacy Notices Backfire." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 18, 2022.)