Publications
Publications
Show Results For
-
All HBS Web
(1,882)
- Faculty Publications (1)
Page 1 of
1
Result
Are you looking for?
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.”...
- 2020
- Working Paper
The Bulletproof Glass Effect: When Privacy Notices Backfire
By: Aaron R. Brough, David A. Norton and Leslie John
Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...
View Details