Faculty & Research

Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Privacy Notices Remove Privacy Notices →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • 2020
  • Working Paper

The Bulletproof Glass Effect: When Privacy Notices Backfire
By: Aaron R. Brough, David A. Norton and Leslie John
Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Related

Are you looking for?

→ Search All HBS Web