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      Privacy Notices Remove Privacy Notices →

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      • Forthcoming
      • Article

      The Bulletproof Glass Effect: When Privacy Notices Backfire

      By: Aaron R. Brough, David A. Norton, Shannon Sciarappa and Leslie K. John
      Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
      Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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      Brough, Aaron R., David A. Norton, Shannon Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: When Privacy Notices Backfire." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 18, 2022.)
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