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  • 2020
  • Working Paper

The Bulletproof Glass Effect: When Privacy Notices Backfire
By: Aaron R. Brough, David A. Norton and Leslie John
Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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  • Forthcoming
  • Article

The Bulletproof Glass Effect: When Privacy Notices Backfire
By: Aaron R. Brough, David A. Norton, Shannon Sciarappa and Leslie K. John
Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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