Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (82) Arrow Down
Filter Results : (82) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (20,517)
    • Faculty Publications  (82)

    Show Results For

    • All HBS Web  (20,517)
      • Faculty Publications  (82)

      Privacy Remove Privacy →

      Page 1 of 82 Results →

      Are you looking for?

      The Limitless Boundaries of Employee Surveillance
      Privacy Notice
      Skip to Main Content HBS Home About Academic Programs Alumni Faculty & Research Baker Library Giving Harvard Business Review Initiatives News Recruit...
      → Search All HBS Web
      • January 2021
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to exlpore issues in customers’ privacy in the digital age, the value of customers’ own...  View Details
      Keywords: Data Analytics; Data Privacy; Data Management; "marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-commerce; E-commerce Strategy; Ethical Decision Making; Crm; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Data And Data Sets; Management; Customer Relationship Management; Ethics; Retail Industry; Technology Industry; United States
      Citation
      Educators
      Related
      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021.
      • Winter 2021
      • Article

      Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

      By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
      While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding...  View Details
      Keywords: Social Media; Bargaining; 3d Negotiation; Negotiation; Conflict And Resolution
      Citation
      Find at Harvard
      Related
      Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
      • Article

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
      Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
      Citation
      Find at Harvard
      Read Now
      Related
      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
      • August 2020
      • Article

      Strategies for Managing the Privacy Landscape

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal...  View Details
      Keywords: Consumer Privacy; Privacy Threats; Strategy Framework; Strategy Interactions; Customers; Information; Management; Strategy; Technology Industry
      Citation
      Find at Harvard
      Related
      Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Strategies for Managing the Privacy Landscape." Long Range Planning 53, no. 4 (August 2020).
      • Article

      Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

      By: Noy Alon, Ariel Dora Stern and John Torous
      BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...  View Details
      Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care And Treatment; Mobile Technology; Software
      Citation
      Read Now
      Related
      Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
      • July 15, 2020
      • Article

      How to Get People to Actually Use Contact-Tracing Apps

      By: Chiara Farronato, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti and Roberto Fontana
      The broad adoption of contact-tracing apps would greatly help combat the spread of COVID-19. But a number of barriers—especially privacy concerns—have hindered progress in many countries that can’t or won’t mandate adoption. A solution is to start with small...  View Details
      Keywords: Covid-19; Contact Tracing; Apps; privacy; Health Pandemics; Behavior; Technology Adoption
      Citation
      Find at Harvard
      Read Now
      Related
      Farronato, Chiara, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti, and Roberto Fontana. "How to Get People to Actually Use Contact-Tracing Apps." Harvard Business Review Digital Articles (July 15, 2020).
      • Article

      Germany's Digital Health Reforms in the COVID-19 Era: Lessons and Opportunities for Other Countries

      By: Sara Gerke, Ariel D. Stern and Timo Minssen
      Reimbursement is a key challenge for many new digital health solutions, whose importance and value have been highlighted and expanded by the current COVID-19 pandemic. Germany’s new Digital Healthcare Act (Digitale–Versorgung–Gesetz or DVG) entitles all individuals...  View Details
      Keywords: Covid-19; Reimbursement; Digital Health Reforms; Health Pandemics; Health Care And Treatment; Online Technology; Governing Rules, Regulations, And Reforms; Germany
      Citation
      Read Now
      Related
      Gerke, Sara, Ariel D. Stern, and Timo Minssen. "Germany's Digital Health Reforms in the COVID-19 Era: Lessons and Opportunities for Other Countries." Art. 94. npj Digital Medicine 3 (2020).
      • 2021
      • Working Paper

      Can Shared Service Delivery Increase Customer Engagement? A Study of Shared Medical Appointments

      By: Ryan W. Buell, Kamalini Ramdas and Nazlı Sönmez
      Problem Definition: Customers and providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention maximizes customer engagement and improves outcomes. Alternatively, shared...  View Details
      Keywords: Customer Engagement; Shared Service Delivery; Shared Medical Appointments; Healthcare Operations; Service Delivery; Health Care And Treatment; Service Operations; Customers; Behavior
      Citation
      SSRN
      Read Now
      Related
      Buell, Ryan W., Kamalini Ramdas, and Nazlı Sönmez. "Can Shared Service Delivery Increase Customer Engagement? A Study of Shared Medical Appointments." Harvard Business School Working Paper, No. 21-001, July 2020. (Revised January 2021.)
      • March 2020
      • Case

      Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

      By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
      This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and...  View Details
      Keywords: Online Advertising; Insolvency And Bankruptcy; Mergers And Acquisitions; Software; Internet; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
      Citation
      Educators
      Purchase
      Related
      Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
      • 2020
      • Working Paper

      The Bulletproof Glass Effect: When Privacy Notices Backfire

      By: Aaron R. Brough, David A. Norton and Leslie John
      Firms typically provide assurances to consumers about data management practices in the form of privacy notices. This manuscript proposes that ironically, such assurances can fuel rather than alleviate privacy concerns. Indeed, we show that consumers react to assurances...  View Details
      Keywords: Choice; Purchase Intent; privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
      Citation
      Read Now
      Related
      Brough, Aaron R., David A. Norton, and Leslie John. "The Bulletproof Glass Effect: When Privacy Notices Backfire." Harvard Business School Working Paper, No. 20-089, February 2020.
      • February 2020
      • Supplement

      Apple: Privacy vs. Safety (B)

      By: Henry McGee, Nien-hê Hsieh and Christian Godwin
      In 2016 and 2017, Apple refused to help the FBI access the iPhones of two mass shooters. These refusals highlighted Apple’s stated policy of supporting consumer privacy. Meanwhile, in China, Apple removed various VPN apps from Apple’s Chinese App Store. This action...  View Details
      Keywords: Iphone; Encryption; Data Privacy; Customers; Ethics; Moral Sensibility; Values And Beliefs; Cross-cultural And Cross-border Issues; Leadership; Markets; Demand And Consumers; Mission And Purpose; Problems And Challenges; Relationships; Technology; Telecommunications Industry; Technology Industry; Computer Industry; Electronics Industry; Information Technology Industry; China; United States
      Citation
      Purchase
      Related
      McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 320-092, February 2020.
      • February 2020
      • Article

      The Many Minds Problem: Disclosure in Dyadic vs. Group Conversation

      By: Gus Cooney, Adam M. Mastroianni, Nicole Abi-Esber and Alison Wood Brooks
      What causes people to disclose their preferences or withhold them? Declare their love for each other or keep it a secret? Gossip with a coworker or bite one’s tongue? We argue that to understand disclosure, we need to understand a critical and often overlooked aspect...  View Details
      Keywords: Disclosure; Interpersonal Communication; Behavior
      Citation
      Read Now
      Related
      Cooney, Gus, Adam M. Mastroianni, Nicole Abi-Esber, and Alison Wood Brooks. "The Many Minds Problem: Disclosure in Dyadic vs. Group Conversation." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020): 22–27.
      • February 2020
      • Article

      Tales of Two Motives: Disclosure and Concealment

      By: Leslie John, Michael L. Slepian and Diana Tamir
      We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such...  View Details
      Keywords: Disclosure; privacy; Information; Motivation And Incentives
      Citation
      Find at Harvard
      Read Now
      Related
      John, Leslie, Michael L. Slepian, and Diana Tamir. "Tales of Two Motives: Disclosure and Concealment." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020).
      • December 2019
      • Teaching Note

      Fixing Facebook: Fake News, Privacy, and Platform Governance

      By: David B. Yoffie and Daniel Fisher
      Teaching Note for HBS No. 720-400.  View Details
      Citation
      Purchase
      Related
      Yoffie, David B., and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Teaching Note 720-417, December 2019.
      • October 2019 (Revised January 2020)
      • Case

      Fixing Facebook: Fake News, Privacy, and Platform Governance

      By: David Yoffie and Daniel Fisher
      Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated...  View Details
      Keywords: Platform; Governance; privacy; Internet; Corporate Governance; Ethics; Business And Government Relations; Strategy; Web Services Industry
      Citation
      Educators
      Purchase
      Related
      Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
      • September 2019 (Revised September 2019)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
      In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; Entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And Industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information Publishing; News; Newspapers; Innovation And Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And Exit; Market Platforms; Two-sided Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment And Recreation Industry; Information Industry; Information Technology Industry; Journalism And News Industry; Media And Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
      Citation
      Educators
      Purchase
      Related
      Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
      • August 2019 (Revised February 2020)
      • Teaching Note

      Sidewalk Labs: Privacy in a City Built from the Internet Up

      By: Leslie John and Mitch Weiss
      Email mking@hbs.edu for a courtesy copy.

      The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives...  View Details
      Keywords: privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Data And Data Sets; Safety; Entrepreneurship; Business And Government Relations; Consumer Behavior
      Citation
      Purchase
      Related
      John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
      • July 2019
      • Article

      Challenges and Opportunities in Software-Driven Medical Devices

      By: William J. Gordon and Ariel Dora Stern
      The safety and security of medical devices driven by software, the software-development processes, and the need for data collection and privacy, all offer challenges and opportunities for device regulation and clinical care.  View Details
      Keywords: Medical Devices; Healthcare; Health Care; Health Care And Treatment; Software; Governing Rules, Regulations, And Reforms; Medical Devices And Supplies Industry
      Citation
      Find at Harvard
      Related
      Gordon, William J., and Ariel Dora Stern. "Challenges and Opportunities in Software-Driven Medical Devices." Nature Biomedical Engineering 3, no. 7 (July 2019): 493–497.
      • Article

      Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

      By: Tami Kim, Kate Barasz and Leslie K. John
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....  View Details
      Keywords: Online Advertising; Customization And Personalization; Information; Trust; Performance Effectiveness
      Citation
      Find at Harvard
      Read Now
      Related
      Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
      • January 2019
      • Case

      Data.gov (Abridged)

      By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
      This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to...  View Details
      Keywords: Safety; Rights; Data And Data Sets; Internet; Ethics; Cost Vs Benefits; Innovation And Management; Information Management; Public Administration Industry; Information Industry; United States
      Citation
      Educators
      Purchase
      Related
      Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
      • 1
      • 2
      • 3
      • 4
      • 5
      • →

      Are you looking for?

      The Limitless Boundaries of Employee Surveillance
      Privacy Notice
      Skip to Main Content HBS Home About Academic Programs Alumni Faculty & Research Baker Library Giving Harvard Business Review Initiatives News Recruit...
      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College