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- 01 Sep 2015
- News
The Protagonist Goes Prime Time
To create a multimedia case about IDEO’s creative process, a video crew from HBS’s Educational Technology Services followed a design team through each step of a project with Peru-based movie theater chain Cineplanet. (Photos courtesy of Educational Technology Services)...
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April White
- 21 Jun 2014
- News
Consumer Robotics Is Finally Ready For Prime Time
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV...
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Keywords:
TV Advertising;
Multitasking;
Infotainment;
Television;
Prime Time;
Advertising;
Online Advertising;
Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
show that Prime members spend almost double the money of other customers," Gupta said. "And the conversion from search to purchase for those customers is something like four to five times higher....
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- 01 Mar 2005
- News
Time to Trek
homes of HBS students, and met with numerous business leaders and politicians, including Prime Minister Manmohan Singh. “Treks really open up the field for students and expose them to industries and jobs in locations that aren’t typically...
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- 13 Dec 2013
- News
How Thinking About Time Can Make You a Better Person
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. First, marketing and selling should be a prime task of the CEO's direct reports, the...
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by John Quelch
- 24 Sep 2012
- News
Why Do We Tax?
- 24 Sep 2012
- Research & Ideas
Why Do We Tax?
Lawmakers, following public opinion rather than scholars' theories, have put in place very little tagging. Does this mean it's time to bury the Utilitarian approach? Not quite, says economist Matthew C. Weinzierl. The Harvard Business...
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- 2014
- Article
Time, Money, and Morality
By: F. Gino and C. Mogilner
Money, a resource that absorbs much daily attention, seems to be present in much unethical behavior thereby suggesting that money itself may corrupt. This research examines a way to offset such potentially deleterious effects—by focusing on time, a resource that tends...
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Gino, F., and C. Mogilner. "Time, Money, and Morality." Psychological Science 25, no. 2 (February 2014): 414–421.
- June 2009 (Revised May 2013)
- Case
Australia: The Riches and Challenges of Commodities
By: Laura Alfaro and Renee Kim
Australia's Prime Minister Kevin Rudd faced a daunting task that he never imagined he would have to face when he was elected two years ago. Australia at that time was poised to enter its 17th year of uninterrupted growth. Commodity exports were booming, largely driven...
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Keywords:
Financial Crisis;
Trade;
Foreign Direct Investment;
Policy;
Crisis Management;
China;
Australia
Alfaro, Laura, and Renee Kim. "Australia: The Riches and Challenges of Commodities." Harvard Business School Case 709-007, June 2009. (Revised May 2013.)
- October 1984
- Case
Citibank Indonesia
Describes a dilemma faced by Citibank's country manager for Indonesia. His superiors have asked him to raise his profit goal for 1984. But to produce increased profits he would either have to reduce the amount lent at below-market rates, particularly to prime customers...
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Keywords:
Cost vs Benefits;
Multinational Firms and Management;
Banks and Banking;
Banking Industry;
Indonesia
Merchant, Kenneth A. "Citibank Indonesia." Harvard Business School Case 185-061, October 1984.
- June 2022 (Revised March 2024)
- Case
Netflix’s Culture: Binge or Cringe?
By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of...
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Keywords:
Compensation and Benefits;
Employees;
Recruitment;
Resignation and Termination;
Retention;
Selection and Staffing;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Business or Company Management;
Management Style;
Media;
Business Processes;
Organizational Culture;
Organizational Structure;
Performance Expectations;
Performance Productivity;
Creativity;
Business Strategy;
Entertainment and Recreation Industry;
Media and Broadcasting Industry;
Motion Pictures and Video Industry;
Video Game Industry;
North America;
California;
Canada;
Europe;
Middle East;
Africa;
Asia;
Latin America
Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix’s Culture: Binge or Cringe?" Harvard Business School Case 522-096, June 2022. (Revised March 2024.)
- 10 Jan 2012
- News
How to Become Your Company's Storyteller
- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie...
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Keywords:
Fast Moving Consumer Goods;
Business Model;
Disruptive Innovation;
Vertical Integration;
Emerging Markets;
Consumer Products Industry;
Nigeria;
Africa
van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most...
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Keywords:
Leveraged Buyouts;
Business Strategy;
Business or Company Management;
Financial Strategy;
Marketing Strategy;
Marketing Channels;
Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- August 2018
- Case
Christine Lagarde (C): Managing the IMF
By: Julie Battilana and Carin-Isabel Knoop
This case covers the career of Christine Lagarde from 2011 to 2018 as she takes the helm of a troubled multilateral organization during a time of deepening economic turmoil. As the first female leader of the International Monetary Fund (IMF), and as a non-economist,...
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Keywords:
Personal Development and Career;
Power and Influence;
Change Management;
Global Range;
Gender;
Equality and Inequality;
Climate Change
Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (C): Managing the IMF." Harvard Business School Case 419-019, August 2018.
- 10 Feb 2011
- Working Paper Summaries
The Dark Side of Creativity: Original Thinkers Can Be More Dishonest
Keywords:
by Francesca Gino & Dan Ariely
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
didn’t track political content specifically, they collected tweets during the early days of the COVID-19 pandemic, when the crisis and government response to it dominated news cycles. "It's the first time in US history that negativity...
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