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      • Faculty Publications  (660)

      Pricing StrategyRemove Pricing Strategy →

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      • June 2025
      • Case

      TagHive: Edtech Pricing and Distributor Decisions

      By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
      Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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      Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
      • Summer 2025
      • Article

      Dynamic Competition for Customer Memberships

      By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
      A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
      Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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      Chica, Cristian, Julian Jimenez-Cardenas, and Jorge Tamayo. "Dynamic Competition for Customer Memberships." Journal of Economics & Management Strategy 34, no. 2 (Summer 2025): 525–556.
      • June 2025
      • Case

      Vail Resorts: Responding to Activist Pressure (A)

      By: Benjamin C. Esty and Edward A. Meyer
      On January 27, 2025, the head of a relatively small hedge fund named Late Apex Partners sent a highly critical letter to the board of directors of Vail Resorts, the world’s largest ski resort operator. In his letter, and the 88-slide presentation that accompanied his... View Details
      Keywords: Corporate Finance; Capital Budgeting; Corporate Governance; Competitive Advantage; Competitive Strategy; Leading Change; Valuation; Investment Activism; Climate Change; Management Succession; Financial Management; Risk Management; Sports Industry; Entertainment and Recreation Industry; Travel Industry; United States; Australia; Canada
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      Esty, Benjamin C., and Edward A. Meyer. "Vail Resorts: Responding to Activist Pressure (A)." Harvard Business School Case 225-082, June 2025.
      • 2025
      • Working Paper

      An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?

      By: Matteo Gasparini and Peter Tufano
      This research studies business alliances that seek to address climate change, offering empirical evidence to address claims advanced by alliance supporters and critics. We study eleven major alliance mostly focused on financial services firms and 424 major... View Details
      Keywords: Antitrust; Climate Change; Financial Institutions; Competition; Network Effects; Alliances
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      Gasparini, Matteo, and Peter Tufano. "An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?" Harvard Business School Working Paper, No. 25-060, May 2025.
      • May 2025
      • Case

      stc Group: DARE to Transform

      By: Sunil Gupta and Sadika El Hariri
      Established as a government-owned entity in 1998, stc Group was the sole telecommunications operator in the Kingdom of Saudi Arabia (KSA). Soon after it was privatized in 2003, regional players started entering the Saudi market. To deal with the competition and to... View Details
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      Gupta, Sunil, and Sadika El Hariri. "stc Group: DARE to Transform." Harvard Business School Case 525-013, May 2025.
      • April 2025
      • Case

      #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care

      By: David J. Collis, Benjamin C. Esty and Haisley Wert
      In February 2024, Fresenius CEO Michael Sen reflected on the company’s transformation journey from his office in Bad Homburg, Germany. With revenues of €22 billion and a mission to advance patient care, Fresenius had built a strong reputation through decades of... View Details
      Keywords: Strategic Planning; Corporate Strategy; Transformation; Finance; Leading Change; Organizational Culture; Organizational Structure; Alignment; Health Industry; Germany; United States
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      Collis, David J., Benjamin C. Esty, and Haisley Wert. "#FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care." Harvard Business School Case 725-361, April 2025.
      • 2025
      • Working Paper

      Prices and Concentration: A U-shape? Theory and Evidence from Renewables

      By: Michele Fioretti, Junnan He and Jorge Tamayo
      We show that when firms compete via supply functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to expand output and... View Details
      Keywords: Diversified Production Technologies; Concentration Levels; Market Power; Supply Function Equilibrium; Hydropower; Energy Transition; Renewable Energy; Price; Competition; Supply and Industry; Energy Industry; Colombia
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      Fioretti, Michele, Junnan He, and Jorge Tamayo. "Prices and Concentration: A U-shape? Theory and Evidence from Renewables." Harvard Business School Working Paper, No. 25-049, April 2025.
      • April 2025
      • Case

      Breezm: Innovative 3D-Printed Eyewear (A)

      By: Juan Alcácer, Brian Mao Fu and Adina Wong
      In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
      Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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      Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
      • April 2025
      • Case

      Salesforce Agentforce: The Limitless Workforce

      By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez
      Salesforce was the leader in cloud-based customer relationship management (CRM) tools, delivering subscription-based products to help businesses manage customer relationships. The rise of generative AI inspired the company to build Agentforce, a suite of autonomous AI... View Details
      Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Technology Industry; United States
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      Srinivasan, Suraj, Allison Ciechanover, and George Gonzalez. "Salesforce Agentforce: The Limitless Workforce." Harvard Business School Case 125-096, April 2025.
      • March 7, 2025
      • Article

      Leaders Can Move Fast and Fix Things

      By: Frances X. Frei and Anne Morriss
      The assumption embedded in Silicon Valley’s famous “move fast and break things” ethos is that we can either make progress or take care of people, one or the other. A certain amount of wreckage is the price we have to pay for creating the future. The authors have spent... View Details
      Keywords: Strategy; Leading Change; Performance Efficiency
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      Frei, Frances X., and Anne Morriss. "Leaders Can Move Fast and Fix Things." Harvard Business Review (website) (March 7, 2025).
      • January 2025 (Revised February 2025)
      • Background Note

      A High-Tech Revolution with Chinese Characteristics: China's Drive Towards EV Supremacy

      By: William C. Kirby, Daniel Fu and Matthew Ngai
      This background note explains and documents the rise of China's EV industry. Moreover, it identifies the challenges facing it and posits several questions about the decisions needed to be made to sustain the industry's global dominance. Would Chinese producers be able... View Details
      Keywords: State Capitalism; Electric Vehicles; Tesla; Renewable Energy; Global Strategy; Taxation; Technological Innovation; Industry Growth; Competition; Auto Industry; China; United States; Japan; European Union
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      Kirby, William C., Daniel Fu, and Matthew Ngai. "A High-Tech Revolution with Chinese Characteristics: China's Drive Towards EV Supremacy." Harvard Business School Background Note 325-073, January 2025. (Revised February 2025.)
      • January 2025 (Revised April 2025)
      • Case

      Blue Frontier: Disrupting Air Conditioning

      By: Rosabeth Moss Kanter and Jacob A. Small
      Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details
      Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Blue Frontier: Disrupting Air Conditioning." Harvard Business School Case 325-088, January 2025. (Revised April 2025.)
      • January 2025
      • Case

      Index and Active Investing: Vanguard and the New Frontier of Active ETFs

      By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
      This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
      Keywords: Asset Management; Financial Strategy; Investment Funds; Investment Portfolio; Financial Services Industry
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      Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active Investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
      • January 2025 (Revised April 2025)
      • Case

      Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

      By: David Collis and Haisley Wert
      In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
      Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States
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      Collis, David, and Haisley Wert. "Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?" Harvard Business School Case 725-416, January 2025. (Revised April 2025.)
      • November 2024
      • Case

      Fyffes International SA

      By: David E. Bell, Damien McLoughlin and Tonia Labruyère
      Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details
      Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador
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      Bell, David E., Damien McLoughlin, and Tonia Labruyère. "Fyffes International SA." Harvard Business School Case 525-028, November 2024.
      • November 2024
      • Teaching Note

      Mercado Bitcoin: M&A, IPO, or Series B?

      By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
      Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
      Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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      Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
      • 2024
      • Working Paper

      Categorical Processing in a Complex World

      By: Marco Sammon, Thomas Graeber and Christopher Roth
      In real-world news environments, quantitative information is rarely presented in isolation; it is characterized through qualitative comparisons with various reference levels. Company earnings, for example, are commonly compared to analyst forecasts, previous earnings,... View Details
      Keywords: Announcements; Cognition and Thinking; Communication Strategy
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      Sammon, Marco, Thomas Graeber, and Christopher Roth. "Categorical Processing in a Complex World." Working Paper, November 2024.
      • September 2024
      • Case

      Google Quantum AI

      By: David B. Yoffie, Michael A. Cusumano and Matt Higgins
      Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the... View Details
      Keywords: Business Model; Price; Technological Innovation; Resource Allocation; Business Strategy; Information Technology Industry
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      Yoffie, David B., Michael A. Cusumano, and Matt Higgins. "Google Quantum AI." Harvard Business School Case 725-362, September 2024.
      • September 2024
      • Case

      Eat App: Building and Monetizing an End-to-End Dining Experience Solution

      By: Elie Ofek and Ahmed Dahawy
      Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
      Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
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      Ofek, Elie, and Ahmed Dahawy. "Eat App: Building and Monetizing an End-to-End Dining Experience Solution." Harvard Business School Case 525-019, September 2024.
      • September 2024
      • Case

      Nvidia, Inc. in 2024 and the Future of AI

      By: David B. Yoffie and Sarah von Bargen
      Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details
      Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry
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      Yoffie, David B., and Sarah von Bargen. "Nvidia, Inc. in 2024 and the Future of AI." Harvard Business School Case 725-360, September 2024.
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