• 2019
• Working Paper

Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen

This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the...  View Details

Keywords: Culture; Norms; Values and Beliefs; Organizational Culture; Strategy

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Li, Hongyi, and Eric J. Van den Steen. "Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy." Harvard Business School Working Paper, No. 20-045, October 2019.

• 2020
• Working Paper

How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates

By: Caroline Le Pennec and Vincent Pons

Using multi-country data from 62 elections since 1952, we show that 17% to 29% of voters make up their mind during the final two months of campaigns, generating sizeable swings in candidates’ vote shares. We obtain these results by measuring the consistency between...  View Details

Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Making; Surveys

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Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." NBER Working Paper Series, No. 26572, December 2019. (Also Harvard Business School Working Paper, No. 20-031, September 2019. Revised July 2020.)

• Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...  View Details

Keywords: Tying; Platform Strategy; Google; Product; Quality; Market Platforms; Strategy; Market Entry and Exit

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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.

• 2020
• Working Paper

The Salary Taboo: Privacy Norms and the Diffusion of Information

By: Zoë B. Cullen and Ricardo Perez-Truglia

The limited diffusion of salary information has implications for labor markets, such as wage discrimination policies and collective bargaining. Access to salary information is believed to be limited and unequal, but there is little direct evidence on the sources of...  View Details

Keywords: Search Costs; Privacy; Norms; Compensation; Financial Industry; Field Experiment; Compensation and Benefits; Knowledge Dissemination; Societal Protocols

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Cullen, Zoë B., and Ricardo Perez-Truglia. "The Salary Taboo: Privacy Norms and the Diffusion of Information." NBER Working Paper Series, No. 25145, October 2018. (Revised January 2020. Harvard Business School Working Paper, No. 20-057, November 2019)

• Article

Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-based Taxation

By: Matthew C. Weinzierl

U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. When expressing their preferences over allocations in stylized, hypothetical scenarios meant to isolate key...  View Details

Keywords: Optimal Taxation; Welfarism; Luck; Benefit-based Taxation; Taxation; Equality and Inequality; Attitudes

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Weinzierl, Matthew C. "Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-based Taxation." Journal of Public Economics 155 (November 2017): 54–63. (Also Harvard Business School Working Paper, No. 16-104, March 2016; revised July 2016, and NBER Working Paper Series, No. 22462, July 2016. See Notes on Fortune article.)

• September 2017
• Article

The Belief in a Favorable Future

By: Todd Rogers, Don A. Moore and Michael I. Norton

People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others...  View Details

Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior

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Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301.

• August 2017 (Revised August 2018)
• Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler

The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...  View Details

Keywords: Data Science; Data and Data Sets; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry

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Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)

• June 2016
• Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this...  View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

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Groysberg, Boris, and Sarah L. Abbott. "Macy's Reinvents Its Millennial Business." Harvard Business School Case 416-020, June 2016.

• June 2016 (Revised March 2017)
• Case

Global Wine War 2015: New World Versus Old

By: Christopher A. Bartlett and Sarah McAra

This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely...  View Details

Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China

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Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)

• 2016
• Working Paper

Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-Based Taxation

By: Matthew C. Weinzierl

U.S. survey respondents' views on distributive justice are shown to differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. A large share of respondents, and in some cases a large majority, resist the full equalization...  View Details

Keywords: Equality and Inequality; Attitudes; Taxation; Theory; United States

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Weinzierl, Matthew C. "Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-Based Taxation." Harvard Business School Working Paper, No. 16-104, March 2016. (Revised July 2016. Also NBER Working Paper Series, No. 22462, July 2016. Also see Notes on Fortune article. Accepted for publication by the Journal of Public Economics.)

• 2015
• Working Paper

Understanding Conformity: An Experimental Investigation

By: B. Douglas Bernheim and Christine L Exley

Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence...  View Details

Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation and Incentives; Behavior; Standards

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Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.

• Article

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

By: Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez and Stefanie Stantcheva

We analyze randomized online survey experiments providing interactive, customized information on U.S. income inequality, the link between top income tax rates and economic growth, and the estate tax. The treatment has large effects on views about inequality but only...  View Details

Keywords: Income; Taxation; Economic Growth; United States

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Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva. "How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments." American Economic Review 105, no. 4 (April 2015): 1478–1508.

• December 2014 (Revised April 2015)
• Case

Apple, Einhorn, and iPrefs

By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren

In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business...  View Details

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Baldwin, Carliss Y., Hanoch Feit, Edward A. Minasian, and Brandon Van Buren. "Apple, Einhorn, and iPrefs." Harvard Business School Case 215-037, December 2014. (Revised April 2015.)

• June 2014 (Revised January 2017)
• Case

Focus Financial Partners and the U.S. RIA Industry in 2014

By: Luis Viceira and Emily A. Chien

In the Spring of 2014, Rudy Adolf, CEO and founder of Focus Financial, and the two other co-founders of the firm are considering alternative growth strategies to solidify Focus Financial's position as a leading aggregator of independent wealth management firms in the...  View Details

Keywords: Financial Management; Growth and Development Strategy; Business Model; Financial Services Industry

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Viceira, Luis, and Emily A. Chien. "Focus Financial Partners and the U.S. RIA Industry in 2014." Harvard Business School Case 214-103, June 2014. (Revised January 2017.)