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Publications

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  • All HBS Web  (209)
    • Faculty Publications  (13)

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    • All HBS Web  (209)
      • Faculty Publications  (13)

      Practical Wisdom Remove Practical Wisdom →

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      • Fall 2021
      • Article

      Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World

      By: Ikujiro Nonaka and Hirotaka Takeuchi
      Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or...  View Details
      Keywords: Strategy; Moral Sensibility; Organizational Culture; Organizational Change and Adaptation
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      Nonaka, Ikujiro, and Hirotaka Takeuchi. "Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World." MIT Sloan Management Review 63, no. 1 (Fall 2021): 56–63.
      • August 2021
      • Article

      Humanizing Strategy

      By: Ikujiro Nonaka and Hirotaka Takeuchi
      In this article, we apply our latest thinking on knowledge to provide insights on how to reconceptualize strategy to cope with a VUCA (volatility, uncertainty, complexity, and ambiguity) world, epitomized recently by COVID-19. We demonstrate that business leaders must...  View Details
      Keywords: Inside-out Approach To Strategy; Practical Wisdom; Future-making; Neuroscience; Sustainability; Strategy; Knowledge; Moral Sensibility
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      Nonaka, Ikujiro, and Hirotaka Takeuchi. "Humanizing Strategy." Long Range Planning 54, no. 4 (August 2021).
      • 2020
      • Article

      Humanizing Management and Innovation

      By: Hirotaka Takeuchi
      This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company book we published 25 years ago. As our thinking evolved from information to...  View Details
      Keywords: Knowledge Creation; Knowledge Practice; Phronesis; Practical Wisdom; Ba; Continuous Innovation; Fusion Of Analog And Digital; Management As A Way Of Life; Management Style; Emotions; Innovation and Management
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      Takeuchi, Hirotaka. "Humanizing Management and Innovation." Kindai Management Review 8 (2020): 20–29.
      • February 2018
      • Article

      Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

      By: Eva Ascarza
      Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models...  View Details
      Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management
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      Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.
      • July–August 2016
      • Article

      Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

      By: Ayelet Israeli, Eric Anderson and Anne Coughlan
      Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...  View Details
      Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
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      Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
      • May 2011
      • Article

      The Wise Leader

      By: Ikujiro Nonaka and Hirotaka Takeuchi
      In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global...  View Details
      Keywords: Communication Intention and Meaning; Interpersonal Communication; Experience and Expertise; Values and Beliefs; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Leadership Development; Corporate Social Responsibility and Impact; Personal Characteristics; Power and Influence
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      Nonaka, Ikujiro, and Hirotaka Takeuchi. "The Wise Leader." Harvard Business Review 89, no. 5 (May 2011).
      • June 2010
      • Article

      The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic

      By: Lynn S. Paine
      To achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership--but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most...  View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Leadership; Management Skills; Organizational Change and Adaptation; Adaptation; China
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      Paine, Lynn S. "The China Rules: A Practical Guide for CEOs Managing Multinational Corporations in the People's Republic." Harvard Business Review 88, no. 6 (June 2010).
      • November 2009
      • Article

      What Would Peter Say?

      By: Rosabeth Moss Kanter
      Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and...  View Details
      Keywords: Judgments; Employee Relationship Management; Leadership; Goals and Objectives; Management Practices and Processes; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations
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      Kanter, Rosabeth Moss. "What Would Peter Say?" Harvard Business Review 87, no. 11 (November 2009).
      • August 2008 (Revised December 2010)
      • Case

      AMD Dresden: Copy Inexactly!

      By: Willy C. Shih
      The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the...  View Details
      Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden
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      Shih, Willy C. "AMD Dresden: Copy Inexactly!" Harvard Business School Case 609-004, August 2008. (Revised December 2010.)
      • May 2002 (Revised January 2006)
      • Case

      SG Cowen: New Recruits

      By: Thomas J. DeLong and Vineeta Vijayaraghavan
      Chip Rae, director of recruiting at SG Cowen, must decide which recruits to keep after the final interview process for new outside associate hires. Along with team captains assigned to each school, he reviews the criteria used to make hiring decisions. Their new...  View Details
      Keywords: Recruitment; Selection and Staffing; Decision Making; Management Practices and Processes; Service Industry
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      DeLong, Thomas J., and Vineeta Vijayaraghavan. "SG Cowen: New Recruits." Harvard Business School Case 402-028, May 2002. (Revised January 2006.)
      • October 1996 (Revised December 1996)
      • Case

      United Electric Controls

      By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
      United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the...  View Details
      Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States
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      Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
      • Article

      Learning by Thinking: The Role of Reflection in Individual Learning

      By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats
      It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is...  View Details
      Keywords: Learning; Cognition and Thinking; Practice; Experience and Expertise
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      Di Stefano, Giada, Francesca Gino, Gary P. Pisano, and Bradley R. Staats. "Learning by Thinking: The Role of Reflection in Individual Learning." Management Science (in press).
      • Research Summary

      Practical Wisdom

      By: Hirotaka Takeuchi

      I am writing a book with Ikujiro Nonaka that will build on "The Wise Leader" article we published in the May 2011 issue of Harvard Business Review.  It will be a sequel to "The Knowledge - Creating Company" book we wrote in 1995.  We...  View Details

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