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  • March 2023
  • Case

Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of the words “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds, virtual reality (VR), mixed reality (MR), augmented reality (AR), and the future of the internet,...  View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web
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  • March 2023
  • Supplement

OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)
By: Linda A. Hill and Lydia Begag
In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories....  View Details
Keywords: Air Transportation Industry; United States
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  • March 2023
  • Teaching Plan

Into the Raging Sea: Final Voyage of the SS El Faro
By: Joseph B. Fuller and Mel Martin
Keywords: Management; Leadership Style; Crisis Management; Failure; Groups and Teams; Rank and Position; Shipping Industry; United States; Puerto Rico
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  • 2023
  • Working Paper

Remote Work across Jobs, Companies, and Space
By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska
The pandemic catalyzed an enduring shift to remote work. To measure and characterize this shift, we examine more than 250 million job vacancy postings across five English-speaking countries. Our measurements rely on a state-of-the-art language-processing framework...  View Details
Keywords: Remote Work; Hybrid Work; Work From Home (WFH); Pandemic; Labor Market; Job Search; Job Design and Levels; Trends
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  • March 2023
  • Module Note

The Social Purpose of the Firm
By: Debora L. Spar and Julia Comeau
The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a...  View Details
Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands
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  • 2022
  • Working Paper

Differentiating on Diversity: How Disclosing Workforce Diversity Improves Brand Attitudes
By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually...  View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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  • March 2023
  • Article

Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success
By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement...  View Details
Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
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  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?
By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether...  View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
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  • 2023
  • Working Paper

Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile...  View Details
Keywords: Handwashing; Public Health; Health; Information; Behavior; Change
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  • February 2023
  • Supplement

The Swatch Group (B): Omega X Swatch
By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with...  View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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  • February 2023 (Revised March 2023)
  • Case

Twitter Turnaround and Elon Musk
By: Andy Wu and Goran Calic
Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition...  View Details
Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing
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  • Working Paper

Group Fairness in Dynamic Refugee Assignment
By: Daniel Freund, Thodoris Lykouris, Elisabeth Paulson, Bradley Sturt and Wentao Weng
Ensuring that refugees and asylum seekers thrive (e.g., find employment) in their host countries is a profound humanitarian goal, and a primary driver of employment is the geographic location within a host country to which the refugee or asylum seeker is...  View Details
Keywords: Refugees; Geographic Location; Mathematical Methods; Employment; Fairness
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  • 2023
  • Working Paper

The Link Between Integrative Bargaining and Leadership Evaluations
By: Julian J. Zlatev and Francis J. Flynn
We draw from implicit leadership theory and the dual concern theory of conflict resolution to posit a link between negotiation style and leadership evaluations. Specifically, we propose that individuals who are more skilled at integrative, but not distributive,...  View Details
Keywords: Prosocial Behavior; Leadership; Negotiation; Conflict and Resolution; Performance Evaluation
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  • January 2023
  • Module Note

Network Effects in Technology
By: Andy Wu and Matt Higgins
In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage effects), and market tipping (or winner-take-all dynamics). Though these phenomena are often grouped together...  View Details
Keywords: Strategy; Network Effects
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  • January 2023
  • Case

EKI Energy Services: One Billion Carbon Credits
By: George Serafeim
Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation...  View Details
Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India
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  • 2023
  • Working Paper

Summarizing the Mental Customer Journey
By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
How do consumers summarize and act on their experiences, as when deciding whether an interaction with a firm was satisfying and whether to buy from it? Previous work on the summary of continuous experiences has tended to focus on a handful of experience patterns and...  View Details
Keywords: Customer Experience; Customer Journey; Natural Language Processing; Summarization; Customer Satisfaction; Outcome or Result; Decision Choices and Conditions
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  • January 2023 (Revised January 2023)
  • Case

Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes and Amy Klopfenstein
This case provides an overview of a sales transformation in the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand...  View Details
Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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  • January–February 2023
  • Article

External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...  View Details
Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure
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  • January 2023
  • Article

Firm-Induced Migration Paths and Strategic Human-Capital Outcomes
By: Prithwiraj (Raj) Choudhury, Tarun Khanna and Victoria Sevcenko
Firm-induced migration typically entails firms relocating workers to fill value-creating positions at destination locations. But such relocated workers are often exposed to external employment opportunities at their destinations, possibly triggering turnover. We...  View Details
Keywords: Worker Relocation; Turnover; Firm-induced Migration; Smaller Towns; Employee Mobility; Geographic Mobility; Migration; Clusters; Employees; Geographic Location; Performance; Opportunities; Retention; Human Capital; Talent and Talent Management
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  • 2023
  • Working Paper

Job Design and Workers’ Wellbeing: Evidence from a Hospital Setting
By: Susanna Gallani and Jacob Riegler
This study examines the relationship between job design imbalance and workers’ well-being. We build on Simons (2005) framework for the design of high-performing jobs and develop a survey instrument to capture workers’ perceptions of their job design and work...  View Details
Keywords: Well-being; Job Design and Levels; Working Conditions; Perception; Work-Life Balance; Health Industry
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