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Publications

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  • All HBS Web  (165)
    • Faculty Publications  (34)

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    • All HBS Web  (165)
      • Faculty Publications  (34)

      Persuasion Remove Persuasion →

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      • January 2021
      • Article

      Using Models to Persuade

      By: Joshua Schwartzstein and Adi Sunderam
      We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model...  View Details
      Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework
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      Schwartzstein, Joshua, and Adi Sunderam. "Using Models to Persuade." American Economic Review 111, no. 1 (January 2021): 276–323.
      • Article

      Conversational Receptiveness: Expressing Engagement with Opposing Views

      By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
      We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then...  View Details
      Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
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      Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
      • July 2020
      • Article

      Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity

      By: J. Schroeder, M. Rosenblum and F. Gino
      When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who...  View Details
      Keywords: Language; Interpersonal Communication; Perception
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      Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
      • 2019
      • Working Paper

      Persuasive Propaganda During the 2015 Argentine Ballotage

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was...  View Details
      Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
      • September 2019
      • Article

      The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

      By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
      Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even...  View Details
      Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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      John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
      • Article

      A Persuasive Peace: Syrian Refugees' Attitudes Towards Compromise and Civil War Termination

      By: Kristin Fabbe, Chad Hazlett and Tolga Sınmazdemir
      Civilians who have fled violent conflict and settled in neighboring countries are integral to processes of civil war termination. Contingent on their attitudes, they can either back peaceful settlements or support warring groups and continued fighting. Attitudes toward...  View Details
      Keywords: Refugees; War; Conflict and Resolution; Attitudes; Perspective; Syria
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      Fabbe, Kristin, Chad Hazlett, and Tolga Sınmazdemir. "A Persuasive Peace: Syrian Refugees' Attitudes Towards Compromise and Civil War Termination." Journal of Peace Research 56, no. 1 (January 2019): 103–117.
      • June 2018
      • Article

      Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

      By: Vincent Pons
      This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized...  View Details
      Keywords: Voting; Political Elections; Interpersonal Communication; France
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      Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." American Economic Review 108, no. 6 (June 2018): 1322–1363. (Also Harvard Business School Working Paper, No. 16-079, January 2016.)
      • Article

      The Scandal Effect

      By: Boris Groysberg, Eric Lin, George Serafeim and Robin Abrahams
      Executives with scandal-tainted companies on their résumés pay a penalty on the job market, even if they clearly had nothing to do with the trouble. Because the scandal effect is lasting, a company you left long ago could have an impact on your current and future job...  View Details
      Keywords: Misconduct; Career; Career Management; Career Changes; Executive Leadership; Executive Development; Crime and Corruption; Executive Compensation; Personal Development and Career; Management Skills; Management Teams
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      Groysberg, Boris, Eric Lin, George Serafeim, and Robin Abrahams. "The Scandal Effect." Harvard Business Review 94, no. 9 (September 2016): 90–98.
      • Spring 2016
      • Article

      Has Social Science Taken Over Electoral Campaigns and Should We Regret It?

      By: Vincent Pons
      Keywords: Data Analytics; Elections; Electoral Campaigns; Persuasion; Randomized Experiments
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      Pons, Vincent. "Has Social Science Taken Over Electoral Campaigns and Should We Regret It?" French Politics, Culture and Society 34, no. 1 (Spring 2016): 34–47.
      • March 2016
      • Technical Note

      Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

      By: Tsedal Neeley and Tom Ryder
      Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note...  View Details
      Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
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      Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
      • 2017
      • Working Paper

      Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

      By: Vincent Pons
      This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized...  View Details
      Keywords: Voting; Political Elections; France
      Citation
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      Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." Harvard Business School Working Paper, No. 16-079, January 2016. (American Economic Review (forthcoming).)
      • January 2015 (Revised April 2022)
      • Technical Note

      FIELD Immersion: Orchestrating a Compelling Presentation

      By: Jill Avery
      This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with...  View Details
      Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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      Avery, Jill. "FIELD Immersion: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2022.)
      • March 24, 2014
      • Article

      Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

      By: James K. Sebenius
      While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an...  View Details
      Keywords: Negotiations; Nuclear; Conflict Resolution; Winning Coalition; Blocking Coalition; Strategy; France; Germany; Iran; China; Great Britain; United States; Russia; Negotiation; International Relations; Conflict and Resolution; Public Administration Industry; France; Germany; Iran; China; Great Britain; United States; Russia
      Citation
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      Sebenius, James K. "Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran." ForeignPolicy.com (March 24, 2014).
      • October 2012
      • Article

      The Preference for Potential

      By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
      When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with...  View Details
      Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
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      Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
      • June 2012
      • Article

      Reality versus Propaganda in the Formation of Beliefs about Privatization

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low- and middle-income groups immediately after the 2006 nationalization....  View Details
      Keywords: Privatization; Business and Community Relations; Household; Government and Politics; Business and Government Relations; Public Ownership; Utilities Industry; Argentina
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." Journal of Public Economics 96, nos. 5-6 (June 2012): 553–567.
      • Article

      The Persuasive 'Power' of Stigma?

      By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
      We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show...  View Details
      Keywords: Persuasion; Stigma; Interactions; Interracial Relations; Power and Influence; Personal Characteristics; Interpersonal Communication; Attitudes
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      Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive 'Power' of Stigma?" Organizational Behavior and Human Decision Processes 117, no. 2 (March 2012): 261–268.
      • May 2009
      • Article

      Authority versus Persuasion

      By: Eric J. Van den Steen
      This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It...  View Details
      Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence
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      Van den Steen, Eric J. "Authority versus Persuasion." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 448–453.
      • 2009
      • Working Paper

      Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

      By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart
      Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be...  View Details
      Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry
      Citation
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      Azoulay, Pierre, Christopher C. Liu, and Toby E. Stuart. "Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs." Harvard Business School Working Paper, No. 09-136, May 2009.
      • 2009
      • Working Paper

      Authority versus Persuasion

      By: Eric J. Van den Steen
      This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"; from the principal's perspective (when the principal and agent openly disagree on the right course of action). It shows...  View Details
      Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence
      Citation
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      Van den Steen, Eric J. "Authority versus Persuasion." Harvard Business School Working Paper, No. 09-085, January 2009.
      • 2008
      • Working Paper

      Reality versus Propaganda in the Formation of Beliefs about Privatization

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low and middle income groups immediately after the 2006 nationalization....  View Details
      Keywords: Privatization; Public Ownership; Business and Community Relations; Business and Government Relations; Values and Beliefs; Public Opinion; Utilities Industry; Argentina
      Citation
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." NBER Working Paper Series, No. 14483, November 2008.
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