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      Customization and Personalization
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      SEPHORA: Developments in Machine Learning and Augmented Reality towards customer personalization. - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • 2021
      • Book

      Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work

      By: Colleen Ammerman and Boris Groysberg
      Why does the gender gap persist and how can we close it? For years women have made up the majority of college-educated workers in the United States. In 2019, the gap between the percentage of women and the percentage of men in the workforce was the smallest on record....  View Details
      Keywords: Women; Career; Gender Gap; Glass Ceiling; Gender; Employment; personal Development And Career; Equality And Inequality; Organizational Culture; Diversity; Management; Strategy
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      Ammerman, Colleen, and Boris Groysberg. Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work. Boston: Harvard Business Review Press, 2021.
      • 2021
      • Working Paper

      Working from Home during COVID-19: Evidence from Time-Use Studies

      By: Thomaz Teodorovicz, Raffaella Sadun, Andrew L. Kun and Orit Shaer
      We assess how the sudden and widespread shift to working from home during the pandemic impacted how knowledge workers allocate time throughout their working day. We analyzed the results from an online time-use survey that collected data on 1,192 knowledge workers in...  View Details
      Keywords: Time-use; Covid; Knowledge Workers; Working-from-home; Managers; Health Pandemics; Time Management
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      Teodorovicz, Thomaz, Raffaella Sadun, Andrew L. Kun, and Orit Shaer. "Working from Home during COVID-19: Evidence from Time-Use Studies." Harvard Business School Working Paper, No. 21-094, March 2021.
      • March 2021
      • Case

      Bill Wilson: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the life choices of Bill Wilson, the founder of Alcoholics Anonymous. A young man with tremendous potential, Wilson hit rock bottom as a drunk. An epiphany, coupled with his personal drive, led him to build a worldwide organization that has helped...  View Details
      Keywords: Leadership Development; Nonprofit Organizations; Mission And Purpose; Values And Beliefs; personal Characteristics; Leadership Style; Work-life Balance; personal Development And Career
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      Simons, Robert L., and Max Saffer. "Bill Wilson: Changing the World." Harvard Business School Case 121-048, March 2021.
      • March 2021
      • Case

      Mary Kay Ash: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants...  View Details
      Keywords: Business Start-ups; Entrepreneurship; Values And Beliefs; Business Startups; Work-life Balance; Success; Religion; Family Business; personal Development And Career; Beauty And Cosmetics Industry
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      Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021.
      • March 2021
      • Article

      Last Place Aversion in Queues

      By: Ryan W. Buell
      This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which...  View Details
      Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations
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      Buell, Ryan W. "Last Place Aversion in Queues." Management Science 67, no. 3 (March 2021): 1430–1452.
      • March 2021
      • Article

      The Impact of the General Data Protection Regulation on Internet Interconnection

      By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
      The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...  View Details
      Keywords: Personal Data; Privacy Regulation; Gdpr; Interconnection Agreements; Internet; Governing Rules, Regulations, And Reforms
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      Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." Telecommunications Policy 45, no. 2 (March 2021).
      • March 2021
      • Case

      Nayana Mawilmada: Transforming Urban Development in Sri Lanka

      By: Joshua D. Margolis and Mahima Rao-Kachroo
      In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government’s ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at...  View Details
      Keywords: Change Management; Transformation; Decision Making; Public Sector; Experience And Expertise; Strategic Planning; Work-life Balance; Transportation; Risk And Uncertainty; Power And Influence; personal Development And Career; Real Estate Industry; Rail Industry; Transportation Industry; South Asia; Sri Lanka; Boston; Virginia; United States
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      Margolis, Joshua D., and Mahima Rao-Kachroo. "Nayana Mawilmada: Transforming Urban Development in Sri Lanka." Harvard Business School Case 421-065, March 2021.
      • February 2021
      • Supplement

      Apple: Privacy vs. Safety (B)

      By: Henry McGee, Nien-hê Hsieh and Christian Godwin
      In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contract tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s...  View Details
      Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus And Relationships; Decision Making; Ethics; Values And Beliefs; Globalized Firms And Management; Government And Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
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      McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 321-117, February 2021.
      • February 2021 (Revised February 2021)
      • Case

      Marvin: A Personalized Telehealth Approach to Mental Health

      By: Regina E. Herzlinger, Thomas Arsenault, Julia Kelley, Carin-Isabel Knoop, Andrew Nguyen and Eshani Sharma
      More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult...  View Details
      Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care And Treatment; Customization And personalization; Online Technology; Entrepreneurship; Growth And Development Strategy
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      Herzlinger, Regina E. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised February 2021.)
      • February 2021
      • Case

      Marie Curie: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case describes the rise of Marie Curie from a poor family in Poland to the pinnacle of scientific fame. The case describes how Curie, as a young woman interested in science, found a way to earn a doctorate at the Sorbonne and perform pathbreaking research on...  View Details
      Keywords: Science; Research; personal Characteristics; Mission And Purpose; Success; Work-life Balance; Higher Education; personal Development And Career
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      Simons, Robert L., and Shirley Sun. "Marie Curie: Changing the World." Harvard Business School Case 121-059, February 2021.
      • February 2021
      • Case

      Sarah Breedlove: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how...  View Details
      Keywords: Brands; Entrepreneurship; Values And Beliefs; personal Characteristics; Success; Work-life Balance; Business Startups; Brands And Branding; Marketing; personal Development And Career; Beauty And Cosmetics Industry
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      Simons, Robert L., and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021.
      • February 2021
      • Case

      Walt Disney: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most...  View Details
      Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; personal Characteristics; Business Startups; Work-life Balance; personal Development And Career; Success; Entertainment And Recreation Industry
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      Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021.
      • February 2021
      • Case

      Muhammad Ali: Changing The World

      By: Robert Simons and Max Saffer
      This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role...  View Details
      Keywords: Sports; Mission And Purpose; personal Characteristics; Religion; Work-life Balance; Family And Family Relationships; Success; Sports Industry
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      Simons, Robert, and Max Saffer. "Muhammad Ali: Changing The World." Harvard Business School Case 121-053, February 2021.
      • January 2021
      • Case

      Aster DM Healthcare: Budgeting for a Crisis

      By: V.G. Narayanan and Amy Klopfenstein
      In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had...  View Details
      Keywords: Decision Making; Decisions; Forecasting And Prediction; Judgments; Decision Choices And Conditions; Cost Vs Benefits; Budgets And Budgeting; Health Pandemics; Health Industry; Asia; India; United Arab Emirates; Dubai
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      Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budgeting for a Crisis." Harvard Business School Case 121-001, January 2021.
      • January 2021
      • Supplement

      Aster DM Healthcare: Budget Exercise

      By: V.G. Narayanan and Amy Klopfenstein
      In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had...  View Details
      Keywords: Decision Making; Decisions; Forecasting And Prediction; Judgments; Decision Choices And Conditions; Cost Vs Benefits; Finance; Borrowing And Debt; Financial Institutions; Banks And Banking; Financial Condition; Financial Liquidity; Accounting; Budgets And Budgeting; Management; Crisis Management; Health Pandemics; Health Industry; Asia; India; United Arab Emirates; Dubai
      Citation
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      Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budget Exercise." Harvard Business School Spreadsheet Supplement 121-025, January 2021.
      • 2021
      • Working Paper

      Information Avoidance and Image Concerns

      By: Christine L. Exley and Judd B. Kessler
      A rich literature finds that individuals avoid information, even information that is instrumental to their choices. A common hypothesis posits that individuals strategically avoid information to hold particular beliefs or to take certain actions--such as behaving...  View Details
      Keywords: Image Motivation; Self-image; Information; Behavior; Identity; personal Characteristics
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      Exley, Christine L., and Judd B. Kessler. "Information Avoidance and Image Concerns." Harvard Business School Working Paper, No. 21-080, January 2021.
      • January 2021
      • Case

      Dwight D. Eisenhower: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Dwight (Ike) Eisenhower from a small town in Kansas to the pinnacle of power on the world stage. During his life, Eisenhower was leader of the Allied Forces in World War II, president of Columbia University, head of NATO, and president...  View Details
      Keywords: Leadership Development; Leadership; Values And Beliefs; personal Characteristics; Leadership Style; Success; Work-life Balance; Power And Influence
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      Simons, Robert, and Shirley Sun. "Dwight D. Eisenhower: Changing the World." Harvard Business School Case 121-047, January 2021.
      • January 2021
      • Teaching Note

      Ureed.com: The Marketplace for Language

      By: Ashley V. Whillans
      This case explores the growth of Ureed, an online marketplace for translation services that is powered by a workforce consisting of remote freelancers who are based in the United Arab Emirates. Nour Al Hassan, the founder and CEO faced the challenge of how best to...  View Details
      Keywords: Language Translation; Freelancers; Remote Work; Entrepreneurship; Human Resources; Management; Motivation And Incentives; Job Design And Levels
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      Whillans, Ashley V. "Ureed.com: The Marketplace for Language." Harvard Business School Teaching Note 921-028, January 2021.
      • 2021
      • Working Paper

      False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight

      By: Jillian J. Jordan and Roseanna Sommers
      Moral engagement is a key feature of human nature: we hold moral values, condemn those who violate those values, and attempt to adhere to them ourselves. Yet moral engagement can make us appear hypocritical if we fail to behave morally. When does moral engagement risk...  View Details
      Keywords: Moral Engagement; Hypocrite; Dishonesty; Moral Values; Moral Sensibility; Behavior; Values And Beliefs
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      Jordan, Jillian J., and Roseanna Sommers. "False Signaling and Personal Moral Failings: Two Distinct Pathways to Hypocrisy with Unequal Moral Weight." Working Paper, January 2021.
      • 2020
      • Working Paper

      Don't Get It or Don't Spread It? Comparing Self-interested versus Prosocial Motivations for COVID-19 Prevention Behaviors

      By: Jillian J. Jordan, Erez Yoeli and David Rand
      Efforts to avoid COVID-19 infection may be seen as self-interested or prosocial. Using American samples from Amazon Turk and Prolific (total n = 6,850), we investigated which framing is more effective—and motivation is stronger—for fostering intentions to engage in...  View Details
      Keywords: Covid-19; Prevention; Prosocial Motivation; Health Pandemics; Behavior; Motivation And Incentives
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      Jordan, Jillian J., Erez Yoeli, and David Rand. "Don't Get It or Don't Spread It? Comparing Self-interested versus Prosocial Motivations for COVID-19 Prevention Behaviors." Working Paper, December 2020.
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      Are you looking for?

      Customization and Personalization
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      SEPHORA: Developments in Machine Learning and Augmented Reality towards customer personalization. - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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