Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (107) Arrow Down
Filter Results : (107) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,831)
    • Faculty Publications  (107)

    Show Results For

    • All HBS Web  (5,831)
      • Faculty Publications  (107)

      Personal Data Remove Personal Data →

      Page 1 of 107 Results →

      Are you looking for?

      Personal Data in Marketing
      Mint: aggregating personal financial data with ease - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • March 2021
      • Article

      The Impact of the General Data Protection Regulation on Internet Interconnection

      By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
      The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...  View Details
      Keywords: Personal Data; Privacy Regulation; Gdpr; Interconnection Agreements; Internet; Governing Rules, Regulations, And Reforms
      Citation
      Read Now
      Related
      Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." Telecommunications Policy 45, no. 2 (March 2021).
      • January 2021 (Revised January 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: data; Data Analytics; Artificial Intelligence; Ai; Ai Algorithms; Ai Creativity; Fashion; Retail; Retail Analytics; Digital Marketing; E-commerce; E-commerce Strategy; Platform; Platforms; Marketing Strategy; Brands And Branding; Consumer Behavior; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; Marketing Channels; "marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; data And data Sets; Analysis; Creativity; Marketing Strategy; Brands And Branding; Consumer Behavior; Demand And Consumers; Forecasting And Prediction; Online Advertising; Online Technology; Mobile Technology; Fashion Industry; Retail Industry; Apparel And Accessories Industry; Consumer Products Industry; United States
      Citation
      Educators
      Related
      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised January 2021.)
      • January 2021
      • Case

      Biobot Analytics

      By: Raymond Kluender, Joshua Krieger and Mitchell Weiss
      In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,...  View Details
      Keywords: Entrepreneurship; Technology; City; data And data Sets; personal Development And Career; Technology Industry; Utilities Industry; Health Industry; Information Technology Industry; Information Industry; Biotechnology Industry; United States; Kuwait; Korean Peninsula
      Citation
      Educators
      Related
      Kluender, Raymond, Joshua Krieger, and Mitchell Weiss. "Biobot Analytics." Harvard Business School Case 821-045, January 2021.
      • January 2021
      • Article

      How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19

      By: Friedrich M. Götz, Andrés Gvirtz, Adam D. Galinsky and Jon M. Jachimowicz
      The spread of COVID-19 within any given country or community at the onset of the pandemic depended in part on the sheltering-in-place rate of its citizens. The pandemic led us to revisit one of psychology’s most fundamental and most basic questions in a high-stakes...  View Details
      Keywords: Covid; Covid-19; Pandemic; Shelter-in-place; Personality; Government; Interactionism; Health Pandemics; Behavior; personal Characteristics; Policy; Governance Compliance
      Citation
      Find at Harvard
      Read Now
      Related
      Götz, Friedrich M., Andrés Gvirtz, Adam D. Galinsky, and Jon M. Jachimowicz. "How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19." American Psychologist 76, no. 1 (January 2021): 39–49.
      • Article

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
      Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
      Citation
      Find at Harvard
      Read Now
      Related
      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
      • Article

      Healthy Buildings in 2070

      By: John D. Macomber and Joseph G. Allen
      Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to...  View Details
      Keywords: Health & Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings And Facilities; Well-being
      Citation
      Read Now
      Related
      Macomber, John D., and Joseph G. Allen. "Healthy Buildings in 2070." The Bridge 50, no. S (Winter 2020): 11–14. (Special 50th Anniversary Issue edited by Ronald M. Latanision.)
      • September–October 2020
      • Article

      The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

      By: Lingling Zhang and Doug J. Chung
      This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...  View Details
      Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
      Citation
      Find at Harvard
      Read Now
      Related
      Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
      • Article

      Conversational Receptiveness: Expressing Engagement with Opposing Views

      By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
      We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then...  View Details
      Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
      Citation
      Read Now
      Related
      Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
      • August 2020
      • Article

      Volunteering and Subsequent Health and Well-Being in Older Adults: An Outcome-Wide Longitudinal Approach

      By: Eric Kim, A.V. Whillans, Matt Lee, Ying Chen and Tyler VanderWeele
      Background: Growing evidence documents strong associations between volunteering and favorable health and well-being outcomes. However, epidemiological studies have not evaluated whether changes in volunteering are associated with subsequent health and well-being...  View Details
      Keywords: Volunteering; Prosocial Behavior; Well-being; Health; Behavior; Health; Welfare
      Citation
      Find at Harvard
      Related
      Kim, Eric, A.V. Whillans, Matt Lee, Ying Chen, and Tyler VanderWeele. "Volunteering and Subsequent Health and Well-Being in Older Adults: An Outcome-Wide Longitudinal Approach." American Journal of Preventive Medicine 59, no. 2 (August 2020): 176–186.
      • 2020
      • Working Paper

      Collaborating During Coronavirus: The Impact of COVID-19 on the Nature of Work

      By: Evan DeFilippis, Stephen Michael Impink, Madison Singell, Jeffrey T. Polzer and Raffaella Sadun
      We explore the impact of COVID-19 on employee's digital communication patterns through an event study of lockdowns in 16 large metropolitan areas in North America, Europe and the Middle East. Using de-identified, aggregated meeting and email meta-data from 3,143,270...  View Details
      Keywords: Nature Of Work; Collaboration; Covid-19; Organizations; Communication; Health Pandemics; North And Central America; Europe; Middle East
      Citation
      SSRN
      Read Now
      Related
      DeFilippis, Evan, Stephen Michael Impink, Madison Singell, Jeffrey T. Polzer, and Raffaella Sadun. "Collaborating During Coronavirus: The Impact of COVID-19 on the Nature of Work." Harvard Business School Working Paper, No. 21-006, July 2020.
      • 2020
      • Article

      A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

      By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
      Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...  View Details
      Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation And Benefits; Motivation And Incentives
      Citation
      Find at Harvard
      Read Now
      Related
      Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
      • Article

      Predictions, Prophets, and Restarting Your Business

      By: Frank V. Cespedes
      The first task of crisis management is a reasonably accurate view of the current situation and how it might evolve. There are many predictions about so-called “new normal” as a result of the semi-enforced social distancing necessitated by the coronavirus. But most are...  View Details
      Keywords: Health Pandemics; Crisis Management; Strategic Planning
      Citation
      Read Now
      Related
      Cespedes, Frank V. "Predictions, Prophets, and Restarting Your Business." Harvard Business School Working Knowledge (May 4, 2020).
      • 2020
      • Working Paper

      Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

      By: Cheng Gao and Rory McDonald
      In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy largely focuses on established firms in mature...  View Details
      Keywords: Technological Change; Innovation; Qualitative Methods; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, And Reforms; Risk And Uncertainty; Strategy
      Citation
      Related
      Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Harvard Business School Working Paper, No. 20-095, March 2020.
      • February 2020
      • Article

      Tales of Two Motives: Disclosure and Concealment

      By: Leslie John, Michael L. Slepian and Diana Tamir
      We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such...  View Details
      Keywords: Disclosure; Privacy; Information; Motivation And Incentives
      Citation
      Find at Harvard
      Read Now
      Related
      John, Leslie, Michael L. Slepian, and Diana Tamir. "Tales of Two Motives: Disclosure and Concealment." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020).
      • 2020
      • Working Paper

      Reinventing Retail: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli
      This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the...  View Details
      Keywords: Bookstores; Competitive Strategy; Business And Community Relations; Customization And personalization; Growth And Development; Retail Industry; United States
      Citation
      Read Now
      Related
      Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
      • 2020
      • Working Paper

      Fostering Perceptions of Authenticity via Sensitive Self-Disclosure

      By: Li Jiang, Maryam Kouchaki, Francesca Gino, Reihane Boghrati and Leslie John
      Leaders’ perceived authenticity—the sense that a leader is acting in accordance with her “true self” —is associated with positive outcomes for both employees and organizations alike. How might a leader foster this impression? Using field and experimental data, we test...  View Details
      Keywords: Authenticity; Disclosure; Leaders; Impression Management; Leadership Style; personal Characteristics; Communication Intention And Meaning; Perception
      Citation
      Read Now
      Related
      Jiang, Li, Maryam Kouchaki, Francesca Gino, Reihane Boghrati, and Leslie John. "Fostering Perceptions of Authenticity via Sensitive Self-Disclosure." Harvard Business School Working Paper, No. 20-070, January 2020.
      • 2020
      • Working Paper

      Market Segmentation Trees

      By: Ali Aouad, Adam Elmachtoub, Kris Ferreira and Ryan McNellis
      As more commerce and media consumption are being conducted online, a wealth of new opportunities are emerging for personalized advertising. We propose a general methodology, Model Trees for Personalization (MTP), for tackling a broad class of personalized...  View Details
      Keywords: Decision Trees; Computational Advertising; Market Segmentation; Online Advertising; Customization And personalization; Segmentation; Decision Making
      Citation
      Read Now
      Related
      Aouad, Ali, Adam Elmachtoub, Kris Ferreira, and Ryan McNellis. "Market Segmentation Trees." Working Paper, January 2020.
      • 2019
      • Working Paper

      The Impact of the General Data Protection Regulation on Internet Interconnection

      By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
      The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...  View Details
      Keywords: Personal Data; Privacy Regulation; Gdpr; Interconnection Agreements; Internet; Governing Rules, Regulations, And Reforms; European Union
      Citation
      Read Now
      Related
      Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." NBER Working Paper Series, No. 26481, November 2019.
      • November–December 2019
      • Article

      Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

      By: Sebastian Reiche and Tsedal Neeley
      To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The...  View Details
      Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms And Management
      Citation
      Find at Harvard
      Related
      Reiche, Sebastian, and Tsedal Neeley. "Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?" Organization Science 30, no. 6 (November–December 2019): 1252–1269.
      • 2019
      • Working Paper

      Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

      By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett
      This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British...  View Details
      Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; India
      Citation
      Read Now
      Related
      Khanna, Tarun, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett. "Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders." Harvard Business School Working Paper, No. 20-038, September 2019.
      • 1
      • 2
      • …
      • 5
      • 6
      • →

      Are you looking for?

      Personal Data in Marketing
      Mint: aggregating personal financial data with ease - Digital Innovation and Transformation
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College