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  • March 2014
  • Technical Note

Sustainability of Competitive Advantage
By: Eric Van den Steen
This note introduces a framework for analyzing the sustainability of competitive advantage. (While it applies more broadly, it was developed as a component of the PVA framework.)  View Details
Keywords: Strategy; Competitive Advantage; Monopoly
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  • March 2014
  • Technical Note

Drivers of Value Creation
By: Eric Van den Steen
This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the...  View Details
Keywords: Strategy; Competitive Advantage; Value Creation
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  • December 2011 (Revised June 2013)
  • Case

Bananas (A)
By: Eric Van den Steen
As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —...  View Details
Keywords: Sustainable Competitive Advantage; Growth Strategy; Strategic Analysis; PVA; Culture As Commitment; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Competitive Strategy; Mergers and Acquisitions; Strategy; Corporate Strategy; Belgium
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