Publications
Publications
Show Results For
-
All HBS Web
(93)
- Faculty Publications (9)
Page 1 of
9
Results
Are you looking for?
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
View Details
- February 2017
- Case
Clear Channel (A): The Rise, 1972–2003
By: John R. Wells and Gabriel Ellsworth
At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with...
View Details
Keywords:
Clear Channel;
Clear Channel Outdoor;
Radio;
Outdoor Advertising;
Concert Industry;
Lowry Mays;
Federal Communications Commission;
Regulation;
Regulations;
Regulatory Environment;
Jcdecaux;
Media;
Growth Management;
Consolidation;
Competitive Strategy;
Fair Value Accounting;
advertising;
Acquisition;
Mergers And Acquisitions;
Business Growth And Maturation;
For-profit Firms;
Entertainment;
Music Entertainment;
Television Entertainment;
Public Equity;
Profit;
Revenue;
Geographic Scope;
Multinational Firms And Management;
Government Legislation;
Business History;
Laws And Statutes;
Business Or Company Management;
Growth And Development Strategy;
Marketing Channels;
Industry Structures;
Public Ownership;
Problems And Challenges;
Sales;
Opportunities;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Wireless Technology;
Valuation;
Media And Broadcasting Industry;
Entertainment And Recreation Industry;
advertising Industry;
Music Industry;
United States;
Texas
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
View Details
Keywords:
Jcdecaux;
Clear Channel Outdoor;
Outfront Media;
Lamar Advertising Company;
Jean-françois Decaux;
Jean-charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
advertising;
advertising Campaigns;
Acquisition;
Mergers And Acquisitions;
Business Growth And Maturation;
Business Model;
Business Organization;
Family Business;
For-profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms And Management;
Multinational Firms And Management;
Globalized Markets And Industries;
Government Legislation;
Business History;
Human Resources;
Laws And Statutes;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Marketing;
Brands And Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand And Consumers;
Supply And Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting Or Rental;
Problems And Challenges;
Business And Community Relations;
Business And Government Relations;
Family And Family Relationships;
Sales;
Situation Or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization And Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
advertising Industry;
France;
Paris
- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of...
View Details
- January 2008 (Revised March 2009)
- Case
Framedia (A) Abridged
By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A...
View Details
- November 2007 (Revised March 2009)
- Case
Clear Channel 2006
By: Richard S. Ruback and Leslie Pierson
The Board of Directors of Clear Channel Communications, a radio broadcasting and outdoor advertising company, has to respond to a revised proposal from two private equity firms to take the company private. In November of 2006, the Board had unanimously approved an...
View Details
- July 2005 (Revised July 2006)
- Case
Icebreaker: The US Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position...
View Details
- February 2005 (Revised June 2006)
- Case
JCDecaux
By: John R. Wells and Vincent Dessain
Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating business environment. Also explains why, in the late 1990s, JCDecaux diversified its activities into...
View Details
- February 1997
- Case
Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring
By: Stuart C. Gilson, Vincent Hemmer, Eric Rahe, David Shorrock and Stephen Voorhis
Following a successful corporate turnaround and, more recently, a leveraged recapitalization, management of a highly profitable, fast--growing outdoor advertising company must consider alternative ways to harvest cash flow from the company without jeopardizing the...
View Details