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Publications

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  • All HBS Web  (93)
    • Faculty Publications  (9)

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    • All HBS Web  (93)
      • Faculty Publications  (9)

      Outdoor Advertising Remove Outdoor Advertising →

      Page 1 of 9 Results

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      JCDecaux, 2016: Global Leader ... Again
      Clear Channel (A): The Rise, 1972–2003
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      • 2020
      • Working Paper

      Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

      By: Alvin J. Silk and Ernst R. Berndt
      The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...  View Details
      Keywords: Economy; advertising; Spending; Media
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      Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
      • February 2017
      • Case

      Clear Channel (A): The Rise, 1972–2003

      By: John R. Wells and Gabriel Ellsworth
      At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with...  View Details
      Keywords: Clear Channel; Clear Channel Outdoor; Radio; Outdoor Advertising; Concert Industry; Lowry Mays; Federal Communications Commission; Regulation; Regulations; Regulatory Environment; Jcdecaux; Media; Growth Management; Consolidation; Competitive Strategy; Fair Value Accounting; advertising; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; For-profit Firms; Entertainment; Music Entertainment; Television Entertainment; Public Equity; Profit; Revenue; Geographic Scope; Multinational Firms And Management; Government Legislation; Business History; Laws And Statutes; Business Or Company Management; Growth And Development Strategy; Marketing Channels; Industry Structures; Public Ownership; Problems And Challenges; Sales; Opportunities; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Wireless Technology; Valuation; Media And Broadcasting Industry; Entertainment And Recreation Industry; advertising Industry; Music Industry; United States; Texas
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      Wells, John R., and Gabriel Ellsworth. "Clear Channel (A): The Rise, 1972–2003." Harvard Business School Case 717-476, February 2017.
      • February 2017
      • Supplement

      JCDecaux, 2016: Global Leader ... Again

      By: John R. Wells and Gabriel Ellsworth
      In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...  View Details
      Keywords: Jcdecaux; Clear Channel Outdoor; Outfront Media; Lamar Advertising Company; Jean-françois Decaux; Jean-charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; advertising; advertising Campaigns; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Model; Business Organization; Family Business; For-profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms And Management; Multinational Firms And Management; Globalized Markets And Industries; Government Legislation; Business History; Human Resources; Laws And Statutes; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Marketing; Brands And Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand And Consumers; Supply And Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting Or Rental; Problems And Challenges; Business And Community Relations; Business And Government Relations; Family And Family Relationships; Sales; Situation Or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization And Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; advertising Industry; France; Paris
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      Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
      • July 2012
      • Case

      Droga5: Launching Jay-Z's Decoded

      By: Anita Elberse and Kwame Owusu-Kesse
      In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of...  View Details
      Keywords: advertising; advertising Campaigns; Marketing; Brands And Branding; Entertainment; advertising Industry; Entertainment And Recreation Industry
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      Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
      • January 2008 (Revised March 2009)
      • Case

      Framedia (A) Abridged

      By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
      Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A...  View Details
      Keywords: Mergers And Acquisitions; Venture Capital; Equity; Private Equity; Corporate Governance; Emerging Markets; Organizations; Consolidation; Valuation; advertising Industry; China
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      Jin, Li, Carliss Y. Baldwin, Li Liao, Huabing Li, and Jielun Zhu. "Framedia (A) Abridged." Harvard Business School Case 208-048, January 2008. (Revised March 2009.)
      • November 2007 (Revised March 2009)
      • Case

      Clear Channel 2006

      By: Richard S. Ruback and Leslie Pierson
      The Board of Directors of Clear Channel Communications, a radio broadcasting and outdoor advertising company, has to respond to a revised proposal from two private equity firms to take the company private. In November of 2006, the Board had unanimously approved an...  View Details
      Keywords: Decision Choices And Conditions; Private Equity; Governing And Advisory Boards; Negotiation Offer; Privatization; Business And Shareholder Relations
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      Ruback, Richard S., and Leslie Pierson. "Clear Channel 2006." Harvard Business School Case 208-083, November 2007. (Revised March 2009.)
      • July 2005 (Revised July 2006)
      • Case

      Icebreaker: The US Entry Decision

      By: Joseph B. Lassiter III and Dan Heath
      Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position...  View Details
      Keywords: Market Entry And Exit; Distribution Channels; Product Launch; Product Development; Brands And Branding; Manufacturing Industry; Apparel And Accessories Industry; Retail Industry; New Zealand; United States
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      Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The US Entry Decision." Harvard Business School Case 806-006, July 2005. (Revised July 2006.)
      • February 2005 (Revised June 2006)
      • Case

      JCDecaux

      By: John R. Wells and Vincent Dessain
      Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating business environment. Also explains why, in the late 1990s, JCDecaux diversified its activities into...  View Details
      Keywords: advertising; Global Strategy; Leadership Style; Family Ownership; Strategic Planning; Competitive Strategy; Diversification; advertising Industry
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      Wells, John R., and Vincent Dessain. "JCDecaux." Harvard Business School Case 705-458, February 2005. (Revised June 2006.)
      • February 1997
      • Case

      Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring

      By: Stuart C. Gilson, Vincent Hemmer, Eric Rahe, David Shorrock and Stephen Voorhis
      Following a successful corporate turnaround and, more recently, a leveraged recapitalization, management of a highly profitable, fast--growing outdoor advertising company must consider alternative ways to harvest cash flow from the company without jeopardizing the...  View Details
      Keywords: Restructuring; Capital; Cash Flow; Profit; Taxation; Private Ownership
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      Gilson, Stuart C., Vincent Hemmer, Eric Rahe, David Shorrock, and Stephen Voorhis. "Transportation Displays, Incorporated (D): Exiting from a Successful Restructuring." Harvard Business School Case 297-085, February 1997.
      • 1

      Are you looking for?

      JCDecaux, 2016: Global Leader ... Again
      Clear Channel (A): The Rise, 1972–2003
      → Search All HBS Web
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