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Publications

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  • All HBS Web  (146)
    • Faculty Publications  (24)

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    • All HBS Web  (146)
      • Faculty Publications  (24)

      Outcome Bias Remove Outcome Bias →

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      • 2022
      • Working Paper

      When Less Is More: Using Short-term Signals to Overcome Systematic Bias in Long-run Targeting

      By: Ta-Wei Huang and Eva Ascarza
      Firms are increasingly interested in developing targeted interventions for customers with the best response. Doing so requires firms to identify differences in customer sensitivity, which they often obtain using uplift modeling (i.e., heterogeneous treatment effect...  View Details
      Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing
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      Huang, Ta-Wei, and Eva Ascarza. "When Less Is More: Using Short-term Signals to Overcome Systematic Bias in Long-run Targeting." Harvard Business School Working Paper, No. 23-023, October 2022.
      • 2022
      • Working Paper

      Confidence, Self-Selection and Bias in the Aggregate

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and...  View Details
      Keywords: Prejudice and Bias; Cognition and Thinking; Markets; Price
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Confidence, Self-Selection and Bias in the Aggregate." NBER Working Paper Series, No. 30262, July 2022.
      • May 2022
      • Article

      When Harry Fired Sally: The Double Standard in Punishing Misconduct

      By: Mark Egan, Gregor Matvos and Amit Seru
      We examine gender differences in misconduct punishment in the financial advisory industry. We find evidence of a “gender punishment gap”: following an incident of misconduct, female advisers are 20% more likely to lose their jobs and 30% less likely to find new jobs...  View Details
      Keywords: Financial Advisers; Brokers; Gender Discrimination; Consumer Finance; Financial Misconduct And Fraud; FINRA; Financial Institutions; Employees; Crime and Corruption; Gender; Prejudice and Bias; Personal Finance; Financial Services Industry
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      Egan, Mark, Gregor Matvos, and Amit Seru. "When Harry Fired Sally: The Double Standard in Punishing Misconduct." Journal of Political Economy 130, no. 5 (May 2022): 1184–1248.
      • 2021
      • Working Paper

      Invisible Primes: Fintech Lending with Alternative Data

      By: Marco Di Maggio, Dimuthu Ratnadiwakara and Don Carmichael
      We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers’ creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform’s model to...  View Details
      Keywords: Fintech Lending; Alternative Data; Machine Learning; Algorithm Bias; Finance; Information Technology; Financing and Loans; Analytics and Data Science; Credit
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      Di Maggio, Marco, Dimuthu Ratnadiwakara, and Don Carmichael. "Invisible Primes: Fintech Lending with Alternative Data." Harvard Business School Working Paper, No. 22-024, October 2021.
      • Summer 2021
      • Article

      Predictable Country-level Bias in the Reporting of COVID-19 Deaths

      By: Botir Kobilov, Ethan Rouen and George Serafeim
      We examine whether a country’s management of the COVID-19 pandemic relate to the downward biasing of the number of reported deaths from COVID-19. Using deviations from historical averages of the total number of monthly deaths within a country, we find that the...  View Details
      Keywords: COVID-19; Deaths; Reporting; Incentives; Government Policy; Health Pandemics; Health Care and Treatment; Country; Crisis Management; Outcome or Result; Reports; Policy
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      Kobilov, Botir, Ethan Rouen, and George Serafeim. "Predictable Country-level Bias in the Reporting of COVID-19 Deaths." Journal of Government and Economics 2 (Summer 2021).
      • Article

      Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and Scalability

      By: Laura Huang, Priyanka D. Joshi, Cheryl J. Wakslak and Andy Wu
      Female entrepreneurs have been found to face disadvantages as compared with male entrepreneurs, especially in acquiring the financial resources they need to sustain and grow their ventures. Across three studies, we examine how disparities in funding outcomes may be due...  View Details
      Keywords: Business Startups; Finance; Gender; Prejudice and Bias; Communication; Perception
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      Huang, Laura, Priyanka D. Joshi, Cheryl J. Wakslak, and Andy Wu. "Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and Scalability." Academy of Management Journal 64, no. 3 (June 2021): 716–740.
      • 2021
      • Working Paper

      How Much Should We Trust Staggered Difference-In-Differences Estimates?

      By: Andrew C. Baker, David F. Larcker and Charles C.Y. Wang
      Difference-in-differences analysis with staggered treatment timing is frequently used to assess the impact of policy changes on corporate outcomes in academic research. However, recent advances in econometric theory show that such designs are likely to be biased in the...  View Details
      Keywords: Difference In Differences; Staggered Difference-in-differences Designs; Generalized Difference-in-differences; Dynamic Treatment Effects; Mathematical Methods
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      Baker, Andrew C., David F. Larcker, and Charles C.Y. Wang. "How Much Should We Trust Staggered Difference-In-Differences Estimates?" European Corporate Governance Institute Finance Working Paper, No. 736/2021, February 2021. (Harvard Business School Working Paper, No. 21-112, April 2021.)
      • 2020
      • Working Paper

      Look the Part? The Role of Profile Pictures in Online Labor Markets

      By: Isamar Troncoso and Lan Luo
      Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer's fit for the job (i.e., whether a freelancer "looks the part"...  View Details
      Keywords: Freelancers; Gig Workers; Recruitment; Perception; Performance; Prejudice and Bias; Decision Choices and Conditions
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      Troncoso, Isamar, and Lan Luo. "Look the Part? The Role of Profile Pictures in Online Labor Markets." Working Paper, November 2020.
      • June 2020
      • Article

      How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections

      By: Maria Ibanez and Michael W. Toffel
      Accuracy and consistency are critical for inspections to be an effective, fair, and useful tool for assessing risks, quality, and suppliers—and for making decisions based on those assessments. We examine how inspector schedules could introduce bias that erodes...  View Details
      Keywords: Assessment; Bias; Inspection; Scheduling; Econometric Analysis; Empirical Research; Regulation; Health; Food; Safety; Quality; Performance Consistency; Governing Rules, Regulations, and Reforms
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      Ibanez, Maria, and Michael W. Toffel. "How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections." Management Science 66, no. 6 (June 2020): 2396–2416. (Revised February 2019. Featured in Harvard Business Review, Forbes, Food Safety Magazine, Food Safety News, and KelloggInsight. (2020 MSOM Responsible Research Finalist.))
      • Article

      Optimality Bias in Moral Judgment

      By: Julian De Freitas and Samuel G.B. Johnson
      We often make decisions with incomplete knowledge of their consequences. Might people nonetheless expect others to make optimal choices, despite this ignorance? Here, we show that people are sensitive to moral optimality: that people hold moral agents accountable...  View Details
      Keywords: Moral Judgment; Lay Decision Theory; Theory Of Mind; Causal Attribution; Moral Sensibility; Decision Making
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      De Freitas, Julian, and Samuel G.B. Johnson. "Optimality Bias in Moral Judgment." Journal of Experimental Social Psychology 79 (November 2018): 149–163.
      • 2017
      • Working Paper

      Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments

      By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
      This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be...  View Details
      Keywords: Probability; Economic Theory; Analysis; Incentives
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      Benjamin, Daniel J., Don A. Moore, and Matthew Rabin. "Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments." NBER Working Paper Series, No. 23927, October 2017.
      • 2018
      • Working Paper

      How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections

      By: Maria Ibanez and Michael W. Toffel
      Many production processes are subject to inspection to ensure they meet quality, safety, and environmental standards imposed by companies and regulators. Inspection accuracy is critical to inspections being a useful input to assessing risks, allocating quality...  View Details
      Keywords: Assessment; Bias; Inspection; Scheduling; Econometric Analysis; Empirical Research; Regulation; Health; Food; Safety; Quality; Performance Consistency; Performance Evaluation; Food and Beverage Industry; Service Industry
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      Ibanez, Maria, and Michael W. Toffel. "How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections." Harvard Business School Working Paper, No. 17-090, April 2017. (Revised October 2018. Formerly titled "Assessing the Quality of Quality Assessment: The Role of Scheduling". Featured in Forbes, Food Safety Magazine, and Food Safety News.)
      • April–May 2017
      • Article

      Career Concerns of Banking Analysts

      By: Joanne Horton, George Serafeim and Shan Wu
      We study how career concerns influence banking analysts' forecasts and how their forecasting behavior benefits both them and bank managers. We show that banking analysts issue early in the year relatively more optimistic and later in the year more pessimistic forecasts...  View Details
      Keywords: Sell-side Analysts; Analyst Forecasts; Analysts; Investment Recommendations; Career Advancement; Career Management; Labor Mobility; Labor Market; Prejudice and Bias; Personal Development and Career; Forecasting and Prediction; Investment Banking
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      Horton, Joanne, George Serafeim, and Shan Wu. "Career Concerns of Banking Analysts." Journal of Accounting & Economics 63, nos. 2-3 (April–May 2017): 231–252.
      • Article

      Overcoming the Outcome Bias: Making Intentions Matter

      By: Ovul Sezer, Ting Zhang, Francesca Gino and Max Bazerman
      People often make the well-documented mistake of paying too much attention to the outcomes of others’ actions while neglecting information about the original intentions leading to those outcomes. In five experiments, we examine interventions aimed at reducing this...  View Details
      Keywords: Outcome Bias; Intentions; Joint Evaluation; Judgment; Separate Evaluation; Goals and Objectives; Prejudice and Bias; Judgments; Performance Evaluation; Outcome or Result
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      Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman. "Overcoming the Outcome Bias: Making Intentions Matter." Organizational Behavior and Human Decision Processes 137 (November 2016): 13–26.
      • Summer 2016
      • Article

      Open Content, Linus' Law, and Neutral Point of View

      By: Shane Greenstein and Feng Zhu
      The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality...  View Details
      Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
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      Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.
      • October 6, 2015
      • Article

      Compared to Men, Women View Professional Advancement as Equally Attainable, but Less Desirable

      By: Francesca Gino, Caroline Ashley Wilmuth and Alison Wood Brooks
      Women are underrepresented in most high-level positions in organizations. While a great deal of research has provided evidence that bias and discrimination give rise to and perpetuate this gender disparity, in the current research, we explore another explanation: men...  View Details
      Keywords: Personal Development and Career; Gender
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      Gino, Francesca, Caroline Ashley Wilmuth, and Alison Wood Brooks. "Compared to Men, Women View Professional Advancement as Equally Attainable, but Less Desirable." Proceedings of the National Academy of Sciences 112, no. 40 (October 6, 2015).
      • April 2011
      • Article

      Why Leaders Don't Learn from Success

      By: Francesca Gino and Gary P. Pisano
      We argue that for a variety of psychological reasons, it is often much harder for leaders and organizations to learn from success than to learn from failure. Success creates three kinds of traps that often impede deep learning. The first is attribution error or the...  View Details
      Keywords: Learning; Innovation and Management; Leadership; Failure; Success; Performance Evaluation; Prejudice and Bias
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      Gino, Francesca, and Gary P. Pisano. "Why Leaders Don't Learn from Success." Harvard Business Review 89, no. 4 (April 2011): 68–74.
      • March 2011 (Revised April 2011)
      • Exercise

      The Future of BioPasteur

      By: Giovanni Gavetti and Francesca Gino
      The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias....  View Details
      Keywords: Interpersonal Communication; Decision Choices and Conditions; Outcome or Result; Groups and Teams; Prejudice and Bias; Strategy
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      Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur." Harvard Business School Exercise 711-508, March 2011. (Revised April 2011.)
      • 2008
      • Chapter

      Business Archives and Overcoming Survivor Bias

      By: G. Jones
      Among the most longstanding criticisms of business history as an academic discipline is the bias caused towards studying successful firms rather than failures, and the related use of longevity as a major criterion for success. The grand narratives of business history...  View Details
      Keywords: Business Ventures; Business History; Archives; Failure; Success
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      Jones, G. "Business Archives and Overcoming Survivor Bias." In Business Archives. Reflections and Speculations, edited by M. Anson. London: Business Archives Council, 2008.
      • September 2004
      • Article

      Rational Overoptimism (and Other Biases)

      By: Eric J. Van den Steen
      Rational agents with differing priors tend to be overoptimistic about their chances of success. In particular, an agent who tries to choose the action that is most likely to succeed, is more likely to choose an action of which he overestimated, rather than...  View Details
      Keywords: Prejudice and Bias; Decision Choices and Conditions; Performance Expectations; Outcome or Result; Opportunities; Risk and Uncertainty; Failure; Success; Management Analysis, Tools, and Techniques; Personal Characteristics; Values and Beliefs; Ethics
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      Van den Steen, Eric J. "Rational Overoptimism (and Other Biases)." American Economic Review 94, no. 4 (September 2004): 1141–1151.
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