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Publications

Publications

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  • All HBS Web  (131)
    • Faculty Publications  (3)

    Show Results For

    • All HBS Web  (131)
      • Faculty Publications  (3)

      Organisational Design Remove Organisational Design →

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      Ownership and Power Structure: Together at Last
      Tokio Marine Group (A)
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      • 2015
      • Article

      The Nobel Prize: The Identity of a Corporate Heritage Brand

      By: Mats Urde and Stephen A. Greyser
      Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
      Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate...  View Details
      Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
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      Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332.
      • summer 2004
      • Article

      Designing Sustainability at BMW Group: The Designworks/USA Experience

      By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
      This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a...  View Details
      Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States
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      McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." Greener Management International: The Journal of Corporate Environmental Strategy and Practice 46 (summer 2004): 103–116.
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: G. Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large...  View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, G., and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
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      Ownership and Power Structure: Together at Last
      Tokio Marine Group (A)
      → Search All HBS Web
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