Show Results For
-
All HBS Web
(2,094)
- Faculty Publications (429)
Show Results For
-
All HBS Web
(2,094)
- Faculty Publications (429)
- October 1999 (Revised October 2005)
- Case
Autobytel.com
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
- September 1999 (Revised June 2001)
- Case
eBay, Inc.
- spring 1999
- Article
Case Study: FreeMarkets OnLine
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
- October 1998
- Case
Excite, Inc.--1998
- October 1998 (Revised May 2001)
- Case
Preview Travel (A)
- April 1998
- Case
E! Online (A): www.eonline.com
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
- March 1998 (Revised March 1999)
- Case
Dell Online
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
- November 1997
- Case
Microsoft Goes Online: MSN 1996
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Making Markets Work: An Executive Education Program for Africa
- Research Summary
Managing in an Information Age
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details