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Publications

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    • All HBS Web  (8,990)
      • Faculty Publications  (470)

      Online Technology Remove Online Technology →

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      Online Technology: Articles, Research, & Case Studies on Online Technology– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Farfetch: Global Fashion Online & In-Store - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; technology; Software; technology Platform; Apparel And Accessories Industry; technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021
      • Article

      Assessment of Electronic Health Record Use Between U.S. and Non-U.S. Health Systems

      By: A Jay Holmgren, Lance Downing, David W. Bates, Tait D. Shanafelt, Arnold Milstein, Christopher Sharp, David Cutler, Robert S. Huckman and Kevin A. Schulman
      Importance: Understanding how the electronic health record (EHR) system changes clinician work, productivity, and well-being is critical. Little is known regarding global variation in patterns of use.
      Objective: To provide insights into which EHR...  View Details
      Keywords: Electronic Health Records; Health Care And Treatment; online technology; Health Industry; Information technology Industry
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      Holmgren, A Jay, Lance Downing, David W. Bates, Tait D. Shanafelt, Arnold Milstein, Christopher Sharp, David Cutler, Robert S. Huckman, and Kevin A. Schulman. "Assessment of Electronic Health Record Use Between U.S. and Non-U.S. Health Systems." JAMA Internal Medicine 181, no. 2 (February 2021): 251–259.
      • January 2021
      • Case

      Anodot: Autonomous Business Monitoring

      By: Antonio Moreno and Danielle Golan
      Autonomous business monitoring platform Anodot leveraged machine learning to providing real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...  View Details
      Keywords: technology Platform; online technology; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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      Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
      • January 2021
      • Case

      Ocado Group: Ready for the Future

      By: Jose B. Alvarez, Damien McLoughlin and Natalie Kindred
      Keywords: Growth And Development; Innovation And Invention; Innovation And Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; online technology; Consumer Behavior; Crisis Management; Customer Value And Value Chain; Food And Beverage Industry; Retail Industry; Consumer Products Industry; Agriculture And Agribusiness Industry; technology Industry; United Kingdom; United States; Europe
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      Alvarez, Jose B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021.
      • January 2021 (Revised January 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; Ai; Ai Algorithms; Ai Creativity; Fashion; Retail; Retail Analytics; Digital Marketing; E-commerce; E-commerce Strategy; Platform; Platforms; Marketing Strategy; Brands And Branding; Consumer Behavior; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; Marketing Channels; "marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Data And Data Sets; Analysis; Creativity; Marketing Strategy; Brands And Branding; Consumer Behavior; Demand And Consumers; Forecasting And Prediction; online Advertising; online technology; Mobile technology; Fashion Industry; Retail Industry; Apparel And Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised January 2021.)
      • January 2021
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Transformation; Digital Marketing; Disruption; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; Sales; B2b; B2b2c; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Consumer Behavior; Conflict Management; Platforms; Collaboration; Partners And Partnerships; Marketing Strategy; Online Channel; Online Data; Online Sales; Online Shopping; online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners And Partnerships; Consumer Behavior; online technology; Marketing Strategy; Conflict And Resolution; Conflict Management; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
      Citation
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021.
      • January 2021
      • Case

      Jumia's Path to Profitability

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
      The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...  View Details
      Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-profit Firms; Strategy; technology Platform; Information technology; technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; technology Industry; Africa
      Citation
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021.
      • January 2021
      • Article

      Machine Learning for Pattern Discovery in Management Research

      By: Prithwiraj Choudhury, Ryan Allen and Michael G. Endres
      Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used for exploratory inductive or abductive research, or for post-hoc analysis of regression results to detect...  View Details
      Keywords: Machine Learning; Supervised Machine Learning; Induction; Abduction; Exploratory Data Analysis; Pattern Discovery; Decision Trees; Random Forests; Neural Networks; Roc Curve; Confusion Matrix; Partial Dependence Plots
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      Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Strategic Management Journal 42, no. 1 (January 2021): 30–57.
      • 2021
      • Article

      Consumer Disclosure

      By: Tami Kim, Kate Barasz and Leslie John
      As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer...  View Details
      Keywords: Disclosure; Passive Disclosure; Information; online technology; Consumer Behavior; Situation Or Environment
      Citation
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      Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
      • 2020
      • Working Paper

      Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement

      By: Laura R. Huber, Jacqueline N. Lane and Karim R. Lakhani
      Over the past decade, online learning has witnessed tremendous growth in popularity due to its ability to reach diverse participants in a scalable manner. However, one primary area of concern is the low course completion rates in digital platform-based learning,...  View Details
      Keywords: Homophily; Online Courses; Social Engagement; Business Skills Training; Business Education; online technology; Knowledge Sharing; Age
      Citation
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      Huber, Laura R., Jacqueline N. Lane, and Karim R. Lakhani. "Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement." Harvard Business School Working Paper, No. 21-072, December 2020.
      • Article

      Want to See the Future of Digital Health Tools? Look to Germany

      By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
      A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the...  View Details
      Keywords: Health Care And Treatment; Transformation; online technology; technological Innovation; Germany
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      Stern, Ariel Dora, Henrik Matthies, Julia Hagen, Jan B. Brönneke, and Jörg F. Debatin. "Want to See the Future of Digital Health Tools? Look to Germany." Harvard Business Review (website) (December 2, 2020).
      • December 2020
      • Case

      eXp Realty and the Virbela Platform

      By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
      As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the...  View Details
      Keywords: Real Estate; All Remote; Virtual Platform; online technology; Strategy; Decision Making; Resource Allocation; Real Estate Industry; technology Industry
      Citation
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      Choudhury, Prithwiraj, Jan Bena, David Rowat, and Emma Salomon. "eXp Realty and the Virbela Platform." Harvard Business School Case 621-068, December 2020.
      • 2020
      • Other Teaching and Training Material

      REMOTE—A Framework for Teaching Online

      By: Ayelet Israeli
      This article explains the REMOTE Teaching and Learning framework. I developed this framework to synthesize key insights and learnings about the digital classroom. Whether you are new to teaching online or have taught online before, this framework provides helpful...  View Details
      Keywords: Teaching; Education; online technology
      Citation
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      Israeli, Ayelet. "REMOTE—A Framework for Teaching Online." Harvard Business Publishing, 2020.
      • 2020
      • Working Paper

      The Value of Descriptive Analytics: Evidence from Online Retailers

      By: Ron Berman and Ayelet Israeli
      Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic control method to analyze the staggered adoption of a retail analytics dashboard by more than 1,000 e-commerce websites, and find an increase of 13–20%...  View Details
      Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Web Sites; Data And Data Sets; Performance; Retail Industry
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      Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020.
      • November 24, 2020
      • Article

      4 Strategies to Make Telehealth Work for Elderly Patients

      By: Umar Ikram, Susanna Gallani, Jose F. Figueroa and Thomas W. Feeley
      As providers have ramped up their use of telehealth during the COVID-19 pandemic, one group—the elderly—has experienced particular challenges in adopting the technologies. This article describes the strategies four innovative provider organizations have used to engage...  View Details
      Keywords: Telehealth; Health Pandemics; Health Care And Treatment; online technology; Age; technology Adoption; Strategy
      Citation
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      Ikram, Umar, Susanna Gallani, Jose F. Figueroa, and Thomas W. Feeley. "4 Strategies to Make Telehealth Work for Elderly Patients." Harvard Business Review Digital Articles (November 24, 2020).
      • 2020
      • Other Teaching and Training Material

      Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes

      By: Ayelet Israeli
      This article is about encouraging student participation online—and assessing it fairly. It includes techniques and methods to involve more voices in virtual classes, and evaluate them equitably and fairly.  View Details
      Keywords: Teaching; Education; online technology
      Citation
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      Israeli, Ayelet. "Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes." Harvard Business Publishing, 2020. Electronic.
      • November–December 2020
      • Article

      Rethinking the On-Demand Workforce

      By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan
      As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal...  View Details
      Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent And Talent Management; Selection And Staffing; online technology; Strategy
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      Fuller, Joseph B., Manjari Raman, Allison Bailey, and Nithya Vaduganathan. "Rethinking the On-Demand Workforce." Harvard Business Review 98, no. 6 (November–December 2020): 96–103.
      • October 2020
      • Case

      Francisco Partners Private Credit Opportunity Fund

      By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
      In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing...  View Details
      Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis
      Citation
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      Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020.
      • September 2020 (Revised October 2020)
      • Case

      Zameer Kassam Fine Jewelry: Engaging Clients

      By: Ryan W. Buell and Amy Klopfenstein
      Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by...  View Details
      Keywords: Customer Engagement; Service Delivery; Health Pandemics; online technology; Customer Satisfaction; Organizational Change And Adaptation; Growth And Development; Retail Industry
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      Buell, Ryan W., and Amy Klopfenstein. "Zameer Kassam Fine Jewelry: Engaging Clients." Harvard Business School Case 621-043, September 2020. (Revised October 2020.)
      • September 2020
      • Case

      Tulsa Remote: Moving Talent to Middle America

      By: Prithwiraj Choudhury and Emma Salomon
      Tulsa Remote sought to attract a diverse group of remote workers to the city of Tulsa, Oklahoma—and was willing to put its money where its mouth was, offering $10,000 and a range of wraparound services for its program participants. After a successful pilot year, which...  View Details
      Keywords: Remote Work; Relocation; Employment; online technology; Geographic Location; Programs; Employees; Diversity; Health Pandemics; Oklahoma; Tulsa
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      Choudhury, Prithwiraj, and Emma Salomon. "Tulsa Remote: Moving Talent to Middle America." Harvard Business School Case 621-048, September 2020.
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      Are you looking for?

      Online Technology: Articles, Research, & Case Studies on Online Technology– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Farfetch: Global Fashion Online & In-Store - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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