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- April 2021
- Supplement
Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems for the...
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- April 2021
- Supplement
Buy Online, Pickup in Store: Vice President of Store Operations Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store operations...
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- April 2021
- Supplement
Buy Online, Pickup in Store: CEO Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the...
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- March 2021
- Case
The U.S. Home Improvement Sector in 2020
By: José Alvarez and David Lane
Provides an overview of the U.S. home improvement sector in 2020, reviewing sources of growth in the decade ending in 2020, with special attention to the impact of COVID-19 on market leaders Home Depot and Lowe’s and the spike in online revenues for both. Also noted...
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- 2020
- Article
Research on Corporate Sustainability: Review and Directions for Future Research
By: Jody Grewal and George Serafeim
We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and...
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Keywords:
Sustainability;
Sustainability Reporting;
Sustainability Management;
Nonfinancial Disclosure;
Nonfinancial Information;
Nonfinancial Performance;
Materiality;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg Disclosure;
Esg Disclosure Metrics;
Esg Ratings;
Esg Reporting;
Inequality;
Corporate Social Responsibility;
Accounting;
Finance;
Management;
Strategy;
Environmental Sustainability;
Climate Change;
Diversity;
Equality and Inequality;
Corporate Disclosure;
Measurement and Metrics;
Corporate Governance;
Corporate Accountability;
Corporate Social Responsibility and Impact
- July 2020
- Article
Yiqing xia zhongguo qiye de duice xuanze [Lessons from Chinese Companies' Response to COVID-19]
By: Das Narayandas, Vinay Hebar and Liangliang Li
China was weeks ahead of the rest of the world in dealing with the pandemic and its fallout. To understand what's next, the authors conducted a series of 20 in-depth, in-person interviews, as well as a large-scale survey of more than 350 senior executives to ascertain...
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- April 2020
- Article
Collective Emotions
By: Amit Goldenberg, David Garcia, Eran Halperin and James J. Gross
When analyzing situations in which multiple people are experiencing emotions together—whether the emotions are positive or negative and whether the situations are online or offline—we are intuitively drawn to the emotions of each individual in the situation. However,...
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- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
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Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
- 2020
- Working Paper
Consumer Protection in an Online World: An Analysis of Occupational Licensing
By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the effects of occupational licensing on consumer choices and market outcomes in a large online platform for residential home services. We exploit exogenous variation in the time at which licenses are displayed on the platform to identify the causal effects of...
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- November 2019
- Case
TripAdvisor: An Itinerary for Growth
By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow....
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- October 14, 2019
- Article
Designing Better Online Review Systems
By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they...
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- April 24, 2019
- Article
Can Online Tools Help Employees Build Resilience?
By: Allison L. Williams, Acacia C. Parks and Ashley Whillans
You have had a tough day at work. Your presentation did not go well; your boss harshly critiqued your performance; a colleague was promoted to a position you had hoped to fill; and, on top of it all, some of your coworkers planned to go out after work and you were not...
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- 2017
- Working Paper
Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only...
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- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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- Article
Gains from Foreign Direct Investment: Macro and Micro Approaches
By: Laura Alfaro
This paper discussed the importance of an “integrated approach” to the study of the effects of FDI on host countries. Macro-level work that examines countries at different stages of development and institutional capacity is needed to surface the role of local...
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- Article
Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected...
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- December 2016
- Article
Fixing Discrimination in Online Marketplaces
By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for...
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- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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- 2016
- Working Paper
Effectiveness of Paid Search Advertising: Experimental Evidence
By: Weijia (Daisy) Dai and Michael Luca
Paid search has become an increasingly common form of advertising, comprising about half of all online advertising expenditures. To shed light on the effectiveness of paid search, we design and analyze a large-scale field experiment on the review platform Yelp.com. The...
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- September 21, 2016
- Article