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  • 2011
  • Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar
By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice...  View Details
Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
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  • June 2010
  • Supplement

Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then...  View Details
Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
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