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  • Article

Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected...  View Details
Keywords: Online Prices; Offline Prices; Multi-channel Retailers; Price; Internet; Measurement and Metrics; Retail Industry
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  • Research Summary

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By: Kris Johnson Ferreira
In her research, Professor Ferreira focuses on helping e-commerce companies make more profitable revenue-management decisions. Although the overarching goal of revenue management is relatively well-defined – typically to maximize either revenue or profit – companies...  View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

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