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  • September 2020
  • Article

Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and...  View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Online Technology; Marketing Channels; Consumer Behavior; Retail Industry
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  • Article

Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected...  View Details
Keywords: Online Prices; Offline Prices; Multi-channel Retailers; Price; Internet; Measurement and Metrics; Retail Industry
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  • Research Summary

Overview
By: Kris Johnson Ferreira
In her research, Professor Ferreira focuses on helping e-commerce companies make more profitable revenue-management decisions. Although the overarching goal of revenue management is relatively well-defined – typically to maximize either revenue or profit – companies...  View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

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