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- September 2017 (Revised February 2018)
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Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as...
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Keywords:
Shared Value;
Creating Shared Value;
Odon Device;
Medical Technology;
Value Creation;
Values and Beliefs;
Philanthropy and Charitable Giving;
Health;
Health Care and Treatment;
Health Testing and Trials;
Emerging Markets;
Social Issues;
Competitive Strategy;
Medical Devices and Supplies Industry;
Africa;
Asia;
Middle East