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- July 2017 (Revised July 2018)
- Case
Upwork: Creating the Human Cloud
By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of...
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Keywords:
Strategy;
Platform;
Platform Businesses;
Technology;
Business Model;
Multi-Sided Platforms;
Growth and Development Strategy;
Online Technology;
Labor
Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
- November 2015 (Revised January 2017)
- Case
Upwork: Reimagining the Future of Work
Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online...
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Keywords:
Platforms;
Employment;
Market Platforms;
Multi-Sided Platforms;
Market Transactions;
Business Processes;
Information Technology;
Online Technology;
Job Search
Zhu, Feng, Rory McDonald, Marco Iansiti, and Aaron Smith. "Upwork: Reimagining the Future of Work." Harvard Business School Case 616-027, November 2015. (Revised January 2017.)
- July 2014
- Article
Diasporas and Outsourcing: Evidence from oDesk and India
By: Ejaz Ghani, William R. Kerr and Christopher Stanton
This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name...
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Keywords:
Diaspora;
Outsourcing;
Odesk;
Networks;
Job Cuts and Outsourcing;
Diasporas;
Online Technology;
Ethnicity;
Service Industry;
South Asia;
India
Ghani, Ejaz, William R. Kerr, and Christopher Stanton. "Diasporas and Outsourcing: Evidence from oDesk and India." Management Science 60, no. 7 (July 2014): 1677–1697.
- January 2013 (Revised February 2013)
- Case
EverTrue: Mobile Technology Development (A)
By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown...
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Keywords:
Start-up;
Mobile App;
Odesk;
Outsourcing;
Cto;
Minimum Viable Product;
App Development;
Business Startups;
Decisions;
Entrepreneurship;
Mobile Technology;
Intellectual Property;
Product Development;
Globalization;
Technology Industry;
Massachusetts;
Boston;
India
Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
- February 2011
- Case
oDesk: Changing How the World Works
By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including...
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Keywords:
Recruitment;
Leadership;
Growth and Development Strategy;
Market Platforms;
Marketplace Matching;
Corporate Strategy;
Online Technology;
Consulting Industry
Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.