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- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...
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Keywords:
Numbers;
Heuristics;
Numerical Cognition;
Pricing;
Customer Journey;
information;
Consumer Behavior
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become...
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Keywords:
Advertising;
Advertising Campaigns;
Buildings And Facilities;
Acquisition;
Business Growth And Maturation;
Business Model;
Business Organization;
For-profit Firms;
Customers;
Customer Focus And Relationships;
Customer Satisfaction;
Age;
Training;
Private Equity;
Financing And Loans;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Health;
nutrition;
Business History;
Human Resources;
Employees;
Employee Relationship Management;
Recruitment;
Selection And Staffing;
Journals And Magazines;
Human Capital;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Management Teams;
Marketing;
Brands And Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Social Marketing;
Demand And Consumers;
Market Entry And Exit;
Media;
Organizational Design;
Private Ownership;
Problems And Challenges;
Groups And Teams;
Sales;
Salesforce Management;
Situation Or Environment;
Welfare Or Wellbeing;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Segmentation;
information Technology;
Internet;
Mobile Technology;
Online Technology;
Software;
Web Sites;
Value;
Valuation;
Health Industry;
Media And Broadcasting Industry;
United States;
California;
San Francisco
- 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide...
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- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable...
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Keywords:
Management;
Nutrition;
Startup;
Leadership;
Leadership Style;
Leadership Skills;
Nutrition Database;
Nutritionist In Your Pocket;
Nutritional Educational Platform;
Shazam Of Food;
Weight Loss;
Iphone;
Android;
Applications;
App Development;
Nutrition Labeling;
Nutritional Information;
Obesity;
Epidemic;
Software;
nutrition;
Business Startups;
Health;
Health Care And Treatment;
information Technology Industry;
Health Industry;
Boston;
Massachusetts
- 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable...
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- July 2005 (Revised September 2016)
- Case
24 Hour Fitness (A): The Rise, 1983–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in...
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Keywords:
24 Hour Fitness;
Mark Mastrov;
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Exercise;
Personal Training;
Retention;
Sales Force Compensation;
Incentive Systems;
Buildings And Facilities;
Business Growth And Maturation;
Business Model;
For-profit Firms;
Customers;
Customer Focus And Relationships;
Customer Satisfaction;
Private Equity;
Revenue;
Geographic Scope;
Multinational Firms And Management;
nutrition;
Business History;
Employees;
Recruitment;
Selection And Staffing;
Human Capital;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Marketing;
Operations;
Service Operations;
Private Ownership;
Problems And Challenges;
Sales;
Salesforce Management;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Segmentation;
information Technology;
Internet;
Technology Platform;
Web;
Web Sites;
Capital Structure;
Performance;
Organizational Structure;
Organizational Culture;
Health Industry;
United States;
California;
San Francisco
- February 1992 (Revised September 2003)
- Case
Beech-Nut Nutrition Corporation (A-1)
By: Lynn S. Paine
The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may...
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- Research Summary
New Technologies and the Future of Food and Nutrition
By: Ray A. Goldberg
Ray A. Goldberg has been investigating the impact of new technologies
on, and the functioning of, the global agribusiness system in the
twenty-first century. He is currently developing a seminar to bring
scientists, business leaders, academics, and consumer...
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