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      • Faculty Publications  (105)

      Nutrition Remove Nutrition →

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      Marketing Nutrition
      Beech-Nut Nutrition Corporation (A-1)
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      • December 2020 (Revised December 2020)
      • Case

      Kerry Group: Inspiring Food, Nourishing Life

      By: Forest L. Reinhardt, Jose B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
      The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition...  View Details
      Keywords: Agribusiness; Environmental Sustainability; Food; nutrition; Growth And Development Strategy; Agriculture And Agribusiness Industry
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      Reinhardt, Forest L., Jose B. Alvarez, Damien McLoughlin, and Tonia Labruyere. "Kerry Group: Inspiring Food, Nourishing Life." Harvard Business School Case 721-019, December 2020. (Revised December 2020.)
      • November 2020
      • Teaching Note

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b Vs. B2c; B2b2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And Development Strategy; Business Startups; Science-based Business; Health; Innovation And Invention; Marketing; Technology; Business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
      • 2020
      • Working Paper

      Accounting for Product Impact in the Consumer-Packaged Foods Industry

      By: Amanda Rischbieth, George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...  View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; Cpg; Consumer Packaged Goods; Iwai; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility And Impact; nutrition; Product; Safety; Consumer Products Industry
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      Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised November 2020.)
      • April 2020
      • Case

      Luvo (B)

      By: José B. Alvarez and Natalie Kindred
      This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's...  View Details
      Keywords: Consumer Behavior; Health; Health Care And Treatment; nutrition; Food; Strategy; Product Positioning; Product Marketing; Food And Beverage Industry; Agriculture And Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada
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      Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Case 520-101, April 2020.
      • March 2020
      • Article

      The Role of Numbers in the Customer Journey

      By: Shelle Santana, Manoj Thomas and Vicki Morwitz
      At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...  View Details
      Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
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      Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
      • 2020
      • Book

      Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

      By: Rosabeth Moss Kanter
      Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies...  View Details
      Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation And Invention; Organizational Change And Adaptation; Business And Community Relations; Civil Society Or Community
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      Kanter, Rosabeth Moss. Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. New York: PublicAffairs, 2020.
      • November 2019 (Revised April 2020)
      • Case

      Danone: Changing the Food System

      By: David E. Bell, Federica Gabrieli and Daniela Beyersdorfer
      Emmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon...  View Details
      Keywords: Animal-based Agribusiness; Plant-based Agribusiness; Food; nutrition; Quality; Business And Stakeholder Relations; Environmental Sustainability; Climate Change; Business Model; Food And Beverage Industry; Agriculture And Agribusiness Industry; France
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      Bell, David E., Federica Gabrieli, and Daniela Beyersdorfer. "Danone: Changing the Food System." Harvard Business School Case 520-053, November 2019. (Revised April 2020.)
      • March 2019
      • Case

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli and David Lane
      DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b2c; B2b Vs. B2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And Development Strategy; Business Startups; Science-based Business; Health; Innovation And Invention; Marketing; Technology; Business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
      • 2018
      • Book

      Food Citizenship: Food System Advocates in an Era of Distrust

      By: Ray A. Goldberg
      The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest health system on the planet. And it is changing fast. Its size and importance to human, environmental, and economic...  View Details
      Keywords: Food; System; Global Range; Health; Environmental Sustainability; Development Economics; Partners And Partnerships; Public Opinion; Agriculture And Agribusiness Industry; Food And Beverage Industry
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      Goldberg, Ray A. Food Citizenship: Food System Advocates in an Era of Distrust. New York: Oxford University Press, 2018.
      • January 2018
      • Technical Note

      The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

      By: V. Kasturi Rangan and Tricia Gregg
      Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the...  View Details
      Keywords: Developing Countries And Economies; Poverty; Social Issues; Human Needs; Segmentation
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      Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries." Harvard Business School Technical Note 518-032, January 2018.
      • July 2017 (Revised November 2017)
      • Case

      Propel

      By: Mitchell Weiss and Sarah McAra
      In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the...  View Details
      Keywords: Public Entrepreneurship; Govtech; Food Stamps; Ebt; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile Technology; Software; Technology Industry; United States
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      Weiss, Mitchell, and Sarah McAra. "Propel." Harvard Business School Case 818-008, July 2017. (Revised November 2017.)
      • May 2017
      • Article

      Psychologically Informed Implementations of Sugary-Drink Portion Limits

      By: Leslie John, Grant Donnelly and Christina Roberto
      In 2012, the New York City Board of Health prohibited restaurants from selling sugary drinks in containers larger than 16 ounces. Although a state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable...  View Details
      Keywords: nutrition; Governing Rules, Regulations, And Reforms; Public Administration Industry; Food And Beverage Industry; New York (city, Ny)
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      John, Leslie, Grant Donnelly, and Christina Roberto. "Psychologically Informed Implementations of Sugary-Drink Portion Limits." Psychological Science 28, no. 5 (May 2017): 620–629.
      • January 2017 (Revised March 2017)
      • Case

      Royal DSM: From Continuous Transformation to Organic Growth

      By: William W. George, Carin-Isabel Knoop and Amram Migdal
      Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s...  View Details
      Keywords: Organic Growth; Organizational Change; M&a; Mergers And Acquisitions; Divestment; Business Ventures; Business Divisions; Business Growth And Maturation; Restructuring; Change; Change Management; Transformation; Transition; Engineering; Chemicals; Mining; Ethics; Values And Beliefs; Finance; Capital Markets; Financial Markets; Food; Globalization; Global Strategy; Globalized Firms And Management; Globalized Markets And Industries; Health; nutrition; History; Leadership; Leadership Development; Leadership Style; Leading Change; Management; Business Or Company Management; Growth And Development Strategy; Growth Management; Management Practices And Processes; Management Style; Organizations; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Design; Ownership; Public Ownership; Performance; Strategy; Adaptation; Consolidation; Corporate Strategy; Value; Value Creation; Biotechnology Industry; Chemical Industry; Food And Beverage Industry; Mining Industry; Pharmaceutical Industry; Europe; Netherlands
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      George, William W., Carin-Isabel Knoop, and Amram Migdal. "Royal DSM: From Continuous Transformation to Organic Growth." Harvard Business School Case 317-063, January 2017. (Revised March 2017.)
      • December 2016
      • Case

      Nestlé: Nutrition, Health, and Wellness

      By: David E. Bell, Damien P. McLoughlin and Natalie Kindred
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      Bell, David E., Damien P. McLoughlin, and Natalie Kindred. "Nestlé: Nutrition, Health, and Wellness." Harvard Business School Case 517-052, December 2016.
      • October 2016
      • Case

      Yili Group: Building a Global Dairy Company

      By: William C. Kirby and Nancy Hua Dai
      From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest...  View Details
      Keywords: Global Strategy; Globalized Markets And Industries; Global Supply Chain; Growth And Development Strategy; Brands And Branding; Competition; Culture; Agribusiness; Animal-based Agribusiness; Business Growth And Maturation; Food; Global Range; Local Range; Cross-cultural And Cross-border Issues; Global Strategy; Globalized Firms And Management; nutrition; Employee Relationship Management; Growth And Development Strategy; Growth Management; Brands And Branding; Supply Chain; Agriculture And Agribusiness Industry; Food And Beverage Industry; China
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      Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
      • October 2016
      • Supplement

      24 Hour Fitness (B): Ownership Changes, 2005–2016

      By: John R. Wells and Gabriel Ellsworth
      In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become...  View Details
      Keywords: Advertising; Advertising Campaigns; Buildings And Facilities; Acquisition; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Customers; Customer Focus And Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing And Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection And Staffing; Journals And Magazines; Human Capital; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Management Teams; Marketing; Brands And Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand And Consumers; Market Entry And Exit; Media; Organizational Design; Private Ownership; Problems And Challenges; Groups And Teams; Sales; Salesforce Management; Situation Or Environment; Welfare Or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media And Broadcasting Industry; United States; California; San Francisco
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      Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
      • May 25, 2016
      • Comment

      How Consumers and Businesses are Reshaping Public Health

      By: John A. Quelch
      Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic...  View Details
      Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value And Value Chain; Health Care And Treatment; Information; Collaborative Innovation And Invention; Independent Innovation And Invention; Innovation And Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems And Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food And Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices And Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North And Central America; Middle East; Europe; Asia
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      Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
      • March 2016
      • Case

      Advanced Leadership Pathways: Doug Rauch and the Daily Table

      By: Rosabeth Moss Kanter, Peter Zimmerman and Penelope Rossano
      Former Trader Joe’s President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city...  View Details
      Keywords: Food Waste; Poverty; Health; Food Security; nutrition; Food Labeling; Nonprofit; Food; Social Entrepreneurship; Social Enterprise; Nonprofit Organizations; nutrition; Health
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      Kanter, Rosabeth Moss, Peter Zimmerman, and Penelope Rossano. "Advanced Leadership Pathways: Doug Rauch and the Daily Table." Harvard Business School Case 316-105, March 2016.
      • 2016
      • Case

      Advanced Leadership Pathways: Doug Rauch and the Daily Table

      By: Rosabeth M. Kanter, Peter Zimmerman and Penelope Rossano
      Former Trader Joe's President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city...  View Details
      Keywords: Food Insecurity; Grocery; Social Entrepreneurship; Food; Health; Nonprofit Organizations; Boston
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      Kanter, Rosabeth M., Peter Zimmerman, and Penelope Rossano. "Advanced Leadership Pathways: Doug Rauch and the Daily Table." Harvard Business Publishing Case 316-105, 2016.
      • 2016
      • Teaching Note

      Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

      By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
      Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide...  View Details
      Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; nutrition; Health; Information; Mobile Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry
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      Kanter, Rosabeth M., Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business Publishing Teaching Note 316-025, 2016.
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