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Publications

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      • Faculty Publications  (161)

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      AmazonFresh: Rekindling the Online Grocery Market
      Reinventing Retail: The Novel Resurgence of Independent Bookstores
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      • January 2021
      • Case

      Juno (A): Leveraging Student Power

      By: Joshua Schwartzstein and Kathleen L. McGinn
      In March 2020, Chris Abkarians and Nikhil Agarwal were in the midst of preparing the annual auction for their student loan assistance startup, Juno. Both current MBA students at Harvard Business School, the duo founded Juno in 2018 to leverage student bargaining power...  View Details
      Keywords: Decision Making; Decision Choices And Conditions; Decisions; Cost Vs Benefits; Education; Higher Education; Finance; Borrowing And Debt; Strategy; Adaptation; Alignment; Negotiation; Agreements And Arrangements; Negotiation Participants; Negotiation Process; Negotiation Tactics; Negotiation Deal; Negotiation Offer; Negotiation Types; Financial Services Industry; Education Industry; north And central america; United States; Massachusetts; Boston
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      Schwartzstein, Joshua, and Kathleen L. McGinn. "Juno (A): Leveraging Student Power." Harvard Business School Case 921-032, January 2021.
      • January 2021
      • Supplement

      Juno (B): Leveraging Student Power

      By: Joshua Schwartzstein and Kathleen L. McGinn
      In March 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to pitch banks in anticipation of their annual auction while negotiating directly with private lender Eager. Responses from the majority of private lenders—including Juno’s 2019 partner—were not...  View Details
      Keywords: Decision Making; Decision Choices And Conditions; Decisions; Cost Vs Benefits; Judgments; Education; Higher Education; Finance; Borrowing And Debt; Strategy; Adaptation; Alignment; Negotiation; Negotiation Deal; Negotiation Offer; Negotiation Participants; Negotiation Process; Negotiation Types; Financial Services Industry; Education Industry; north And central america; United States; Massachusetts; Boston
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      Schwartzstein, Joshua, and Kathleen L. McGinn. "Juno (B): Leveraging Student Power." Harvard Business School Supplement 921-033, January 2021.
      • January 2021
      • Supplement

      Juno (C): Leveraging Student Power

      By: Joshua Schwartzstein and Kathleen L. McGinn
      In May 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to hold the annual auction for their student loan assistance startup. Five lenders submitted bids, and the co-founders ultimately opted to select Eager Bank as their partner for the 2020-2021...  View Details
      Keywords: Decision Making; Decision Choices And Conditions; Decisions; Cost Vs Benefits; Judgments; Education; Higher Education; Finance; Borrowing And Debt; Strategy; Adaptation; Alignment; Negotiation; Agreements And Arrangements; Negotiation Deal; Negotiation Offer; Negotiation Participants; Negotiation Process; Negotiation Tactics; Negotiation Types; Financial Services Industry; Education Industry; north And central america; United States; Massachusetts; Boston
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      Schwartzstein, Joshua, and Kathleen L. McGinn. "Juno (C): Leveraging Student Power." Harvard Business School Supplement 921-034, January 2021.
      • January 2021
      • Case

      Cinépolis

      By: Joshua D. Margolis and Fernanda Miguel
      Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain...  View Details
      Keywords: Movies; Entertainment; Corruption; Risk Assessment; Communication Strategy; Crime And Corruption; Decision Making; Film Entertainment; Ethics; Leadership; Risk Management; Entertainment And Recreation Industry; Motion Pictures And Video Industry; Mexico; Latin america; north And central america
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      Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.
      • 2021
      • Chapter

      International Business History and the Strategy of Multinational Enterprises: How History Matters

      By: Geoffrey Jones and Teresa da Silva Lopes
      This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of...  View Details
      Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms And Management; Business History; Africa; Asia; Europe; Latin america; Middle East; north And central america
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      Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
      • December 2020
      • Teaching Plan

      George Soros: The Stateless Statesman

      By: Geoffrey Jones and Grace Ballor
      Keywords: Philanthropy; Democracy; Hedge Fund; Populism; Philanthropy And Charitable Giving; Finance; Financial Services Industry; Europe; Hungary; north And central america; United Kingdom
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      Jones, Geoffrey, and Grace Ballor. "George Soros: The Stateless Statesman." Harvard Business School Teaching Plan 321-094, December 2020.
      • 2020
      • Chapter

      Luxury Tourism and Environmentalism

      By: G. Jones
      This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...  View Details
      Keywords: Luxury Consumption; Environmentalism; Tourism; Green Business; Luxury; History; Ethics; Globalization; Environmental Management; Business History; Tourism Industry; Antarctica; Latin america; north And central america; Europe; Switzerland; Chile; Costa Rica; Africa; Kenya
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      Jones, G. "Luxury Tourism and Environmentalism." Chap. 31 in The Oxford Handbook of Luxury Business, edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts. Oxford, UK: Oxford University Press, 2020. Electronic.
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development; Growth Management; Markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry And Exit; Market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin america; north And central america; United States; New York (city, Ny); New York (state, Us); South america; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • August 2020 (Revised November 2020)
      • Case

      George Soros: The Stateless Statesman

      By: Geoffrey Jones and Wendy Ying
       This case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Curaçao in the Netherlands Antilles in 1973 where he was...  View Details
      Keywords: Hedge Fund; Philanthropy; Populism; Finance; Philanthropy And Charitable Giving; Political Elections; Financial Services Industry; Europe; Hungary; United Kingdom; north And central america; United States
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      Jones, Geoffrey, and Wendy Ying. "George Soros: The Stateless Statesman." Harvard Business School Case 321-012, August 2020. (Revised November 2020.)
      • 2020
      • Book

      Work, Mate, Marry, Love: How Machines Shape Our Human Destiny

      By: Debora L. Spar
      Covering a time frame that ranges from 8000 BC to the present, and drawing upon both Marxist and feminist theories, the book argues that nearly all the decisions we make in our most intimate lives—whom to marry, how to have children, how to have sex, how to think about...  View Details
      Keywords: Innovation; Family; Women; Reproduction; Artificial Intelligence; Robots; Gender; Demography; History; Innovation And Invention; Relationships; Society; Technology; Biotechnology Industry; Computer Industry; Health Industry; Information Technology Industry; Manufacturing Industry; Technology Industry; Africa; Asia; Europe; Latin america; north And central america
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      Spar, Debora L. Work, Mate, Marry, Love: How Machines Shape Our Human Destiny. New York: Farrar, Straus and Giroux, 2020.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...  View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum And Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition And Thinking; Prejudice And Bias; Power And Influence; Identity; Social And Collaborative Networks; Motivation And Incentives; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Technology; Software; Education Industry; Technology Industry; north And central america; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • July 2020
      • Technical Note

      Digital Natives Growing Without a Sales Force

      By: Das Narayandas, Michael Norris and Amram Migdal
      This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...  View Details
      Keywords: Business Growth And Maturation; Customers; Customer Focus And Relationships; Customer Relationship Management; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Technological Innovation; Marketing; Marketing Channels; Marketing Strategy; Product Marketing; Sales; Technology; Information Technology; Internet; Online Technology; Software; Technology Adoption; Information Technology Industry; Australia; north And central america; United States; Illinois; Chicago; California; San Francisco
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      Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
      • July 2020 (Revised November 2020)
      • Case

      Pricing at Netflix

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
      Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...  View Details
      Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Technology; Internet; Online Technology; Technology Platform; Customers; Customer Satisfaction; Customer Value And Value Chain; Entertainment And Recreation Industry; north And central america; United States
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
      • July 2020
      • Case

      Amanda and Kristen: Mented Cosmetics

      By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
      The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...  View Details
      Keywords: Brands And Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission And Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Advertising Industry; Public Relations Industry; Chemical Industry; Beauty And Cosmetics Industry; Manufacturing Industry; Retail Industry; north And central america; United States; New York (city, Ny); New York (state, Us)
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      Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
      • July 2020 (Revised January 2021)
      • Case

      Pattern Brands

      By: Sunil Gupta, Elie Ofek and Julia Kelley
      In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...  View Details
      Keywords: Direct-to-consumer; Brands And Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth And Development Strategy; Demand And Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; north And central america; United States; New York (city, Ny); New York (state, Us)
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      Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
      • 2020
      • Working Paper

      Collaborating During Coronavirus: The Impact of COVID-19 on the Nature of Work

      By: Evan DeFilippis, Stephen Michael Impink, Madison Singell, Jeffrey T. Polzer and Raffaella Sadun
      We explore the impact of COVID-19 on employee's digital communication patterns through an event study of lockdowns in 16 large metropolitan areas in North America, Europe and the Middle East. Using de-identified, aggregated meeting and email meta-data from 3,143,270...  View Details
      Keywords: Nature Of Work; Collaboration; Covid-19; Organizations; Communication; Health Pandemics; north And central america; Europe; Middle East
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      DeFilippis, Evan, Stephen Michael Impink, Madison Singell, Jeffrey T. Polzer, and Raffaella Sadun. "Collaborating During Coronavirus: The Impact of COVID-19 on the Nature of Work." Harvard Business School Working Paper, No. 21-006, July 2020.
      • June 2020 (Revised October 2020)
      • Case

      What Went Wrong with Boeing's 737 Max?

      By: William W. George and Amram Migdal
      This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...  View Details
      Keywords: Communication; Communication Intention And Meaning; Communication Strategy; Forms Of Communication; Announcements; Decision Making; Decision Choices And Conditions; Judgments; Ethics; Moral Sensibility; Values And Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation And Termination; Leadership; Leadership Style; Management; Business Or Company Management; Crisis Management; Management Practices And Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand And Consumers; Market Platforms; Supply And Industry; Duopoly And Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change And Adaptation; Organizational Culture; Outcome Or Result; Failure; Success; Planning; Strategic Planning; Problems And Challenges; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Risk And Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; north And central america; United States; Seattle; Chicago
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
      • June 2020
      • Teaching Plan

      Chief

      By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein and Katherine Chen
      Teaching Plan serves as a supplement to the case for “Chief: Role for Carolyn Childers” (920-019), “Chief: Role for Lindsay Kaplan” (920-020), and “Scaling at Chief” (920-021).  View Details
      Keywords: Negotiation; Negotiation Tactics; Negotiation Participants; Agreements And Arrangements; Business Ventures; Business Startups; Business Model; Business Growth And Maturation; Demographics; Gender; Ownership; Ownership Stake; Strategy; Business Strategy; Expansion; Competition; Finance; Capital; Venture Capital; Service Industry; Technology Industry; north And central america; United States; New York (city, Ny); New York (state, Us)
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      Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein, and Katherine Chen. "Chief." Harvard Business School Teaching Plan 920-033, June 2020.
      • June 2020
      • Teaching Note

      The New LAX: Ready for Takeoff?

      By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
      This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025.  View Details
      Keywords: Change; Change Management; Transformation; Leadership; Leading Change; Leadership Style; Management; Management Practices And Processes; Management Succession; Organizations; Organizational Culture; Organizational Change And Adaptation; Mission And Purpose; Strategy; Alignment; Transportation; Air Transportation; Transportation Networks; Air Transportation Industry; north And central america; United States; California; Los Angeles
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      Groysberg, Boris, Carin-Isabel Knoop, Kerry Herman, and Amy Klopfenstein. "The New LAX: Ready for Takeoff?" Harvard Business School Teaching Note 420-091, June 2020.
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases...  View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, And Reforms; Governing And Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; north And central america; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (A)." Harvard Business School Case 120-069, June 2020. (Revised February 2021.)
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