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    • All HBS Web  (2,059)
      • Faculty Publications  (32)

      Non-market Strategy Remove Non-market Strategy →

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      The Organization of Non-market Strategy
      Dissertation: "Essays in International Non-market Strategy and the Political Economy of Environmental Regulation"
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      • August 2020 (Revised March 2021)
      • Case

      NextView Ventures

      By: Jo Tango and Nori Gerardo Lietz
      David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and...  View Details
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      Tango, Jo, and Nori Gerardo Lietz. "NextView Ventures." Harvard Business School Case 821-031, August 2020. (Revised March 2021.)
      • April 2020 (Revised May 2020)
      • Case

      NTT DOCOMO's Race to 5G

      By: Juan Alcácer, Horst Melcher and Akiko Kanno
      The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and...  View Details
      Keywords: 5g; Mobile Technology; Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Telecommunications Industry; Technology Industry
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      Alcácer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
      • 2020
      • Working Paper

      The Effects of Information on Credit Market Competition: Evidence from Credit Cards

      By: C. Fritz Foley, Agustin Hurtado, Andres Liberman and Alberto Sepulveda
      We show empirically that public credit information increases competition in credit markets. We access data that cover all credit card borrowers in Chile and include details about relationship borrowers have with each lender. We exploit a natural experiment whereby a...  View Details
      Keywords: Consumer Credit; Financial Intermediaries; Credit; Information; Competition; Credit Cards; Financial Institutions
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      Foley, C. Fritz, Agustin Hurtado, Andres Liberman, and Alberto Sepulveda. "The Effects of Information on Credit Market Competition: Evidence from Credit Cards." Working Paper, February 2020.
      • November 2019 (Revised June 2020)
      • Case

      Russia: A Drama In Three Acts

      By: Rawi Abdelal, Rafael Di Tella, Galit Goldstein and Sogomon Tarontsi
      The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, struggled to reestablish central authority while also seeking to...  View Details
      Keywords: Business & Government Relations; Developing Countries; Government Policy; Policy Change; Policy Making; Economic Systems; Economics; Globalization; Emerging Markets; Privatization; Non-Renewable Energy; Governance; Global Strategy; Corporate Governance; Policy; Business History; Lawfulness; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Strategy; Change Management; Russia; Moscow
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      Abdelal, Rawi, Rafael Di Tella, Galit Goldstein, and Sogomon Tarontsi. "Russia: A Drama In Three Acts." Harvard Business School Case 720-020, November 2019. (Revised June 2020.)
      • 2019
      • Working Paper

      Identification Using Border Approaches and IVs

      By: Xing Li, Wesley R. Hartmann and Tomomichi Amano
      We document that recent quasi-experimental strategies for identifying advertising effects can be derived from a model in which ad decisions are made at a more aggregate level than conversion is measured. Next, we show that the identifying variation in one of these...  View Details
      Keywords: Advertising Effects; Advertising; Decision Making; Political Elections; Analysis
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      Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019.
      • September 2018 (Revised March 2019)
      • Case

      Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

      By: Stephen A. Greyser and Michael Mondello
      Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional...  View Details
      Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa
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      Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)
      • September 2017 (Revised February 2018)
      • Case

      Becton Dickinson: Global Health Strategy

      By: Mark R. Kramer and Sarah Mehta
      Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as...  View Details
      Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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      Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
      • June 2017
      • Case

      Veolia: Resourcing the World

      By: Gautam Ahuja, Tarun Khanna, Kristina Maslauskaite and Vincent Dessain
      In March 2016, Antoine Frérot, CEO of Veolia, a global environmental services provider, was undergoing an important transformation of the company. In 2013, Frérot presented a growth strategy that focused on increasing the share of industrial clients, enhancing growth...  View Details
      Keywords: Strategy; Circular; Emerging Markets; Organizational Change and Adaptation; Growth and Development Strategy; Economy
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      Ahuja, Gautam, Tarun Khanna, Kristina Maslauskaite, and Vincent Dessain. "Veolia: Resourcing the World." Harvard Business School Case 717-505, June 2017.
      • December 2016
      • Article

      Selective Regulator Decoupling and Organizations' Strategic Responses

      By: Jonas Heese, Ranjani Krishnan and Frank Moers
      Organizations often respond to institutional pressures by symbolically adopting policies and procedures but decoupling them from actual practice. Literature has examined why organizations decouple from regulatory pressures. In this study, we argue that decoupling...  View Details
      Keywords: Regulator Leniency; Beneficence; Mispricing; Upcoding; Nonprofit Organizations; Health Care and Treatment; Revenue; Health Industry
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      Heese, Jonas, Ranjani Krishnan, and Frank Moers. "Selective Regulator Decoupling and Organizations' Strategic Responses." Academy of Management Journal 59, no. 6 (December 2016). (Selected for Best Paper Proceedings of the 2015 Academy of Management Annual Meeting. Winner of the Healthcare Management Division of the Academy of Management 2015 Best Paper Award.)
      • 2016
      • Book

      Strategy Beyond Markets

      By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
      Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have...  View Details
      Keywords: Strategy
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      Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.
      • 2016
      • Chapter

      Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

      By: Hillary Greene and Dennis Yao
      This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...  View Details
      Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
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      Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
      • 2015
      • Working Paper

      Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with...  View Details
      Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
      • Winter 2013
      • Article

      Fear of Rejection? Tiered Certification and Transparency

      By: Emmanuel Farhi, Josh Lerner and Jean Tirole
      The sub-prime crisis has shone a harsh spotlight on the practices of securities underwriters, which provided too many complex securities that proved to ultimately have little value. This uproar calls attention to the fact that the literature on intermediaries has...  View Details
      Keywords: Debt Securities; Corporate Disclosure; Corporate Governance
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      Farhi, Emmanuel, Josh Lerner, and Jean Tirole. "Fear of Rejection? Tiered Certification and Transparency." RAND Journal of Economics 44, no. 4 (Winter 2013): 610–631.
      • April 2011 (Revised April 2011)
      • Module Note

      Investor Demand

      By: Robin Greenwood
      This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a...  View Details
      Keywords: Investment
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      Greenwood, Robin. "Investor Demand." Harvard Business School Module Note 211-101, April 2011. (Revised April 2011.)
      • February 2011 (Revised May 2011)
      • Case

      Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World

      By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
      How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such...  View Details
      Keywords: Business Model; Growth and Development Strategy; Demand and Consumers; Strategic Planning; Natural Disasters; Competitive Strategy; Consumer Products Industry; Industrial Products Industry; France
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      Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
      • April 2010 (Revised July 2014)
      • Case

      Apple Inc. in 2010

      By: David B. Yoffie and Renee Kim
      On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the...  View Details
      Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
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      Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
      • 2010
      • Working Paper

      When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge

      By: Carliss Y. Baldwin
      This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture...  View Details
      Keywords: Entrepreneurship; Investment Return; Growth and Development Strategy; Product Design; Organizational Design; Competitive Advantage; Technology Industry
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      Baldwin, Carliss Y. "When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge." Harvard Business School Working Paper, No. 10-063, February 2010. (Revised July 2010, October 2010.)
      • June 2009 (Revised December 2011)
      • Case

      Colbún—Powering Chile

      By: Forest L. Reinhardt, Gustavo A. Herrero and Sanjay Patnaik
      This case is about Colbún, Chile's second largest electricity generator, which is facing significant uncertainty regarding the cost and availability of alternative energy sources. Problems with the contracted supply of natural gas and the volatility of oil prices,...  View Details
      Keywords: Non-Renewable Energy; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government Legislation; Organizational Change and Adaptation; Business and Government Relations; Climate Change; Business Strategy; Energy Industry; Chile
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      Reinhardt, Forest L., Gustavo A. Herrero, and Sanjay Patnaik. "Colbún—Powering Chile." Harvard Business School Case 709-060, June 2009. (Revised December 2011.)
      • February 2009 (Revised August 2010)
      • Case

      Dubai: Global Economy

      By: Richard H. K. Vietor and Nicole Michele Forrest
      This case, along with Saudi Arabia: “Modern Reform, Enduring Stability” (709-042), provides an opportunity to discuss Saudi Arabia's efforts to modernize, without really Westernizing, in sharp contrast to Dubai, a nearby Arab Emirate. As Saudi Arabia's development...  View Details
      Keywords: Development Economics; Non-Renewable Energy; Globalized Markets and Industries; Government and Politics; Growth and Development Strategy; Saudi Arabia; Dubai; Middle East
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      Vietor, Richard H. K., and Nicole Michele Forrest. "Dubai: Global Economy." Harvard Business School Case 709-043, February 2009. (Revised August 2010.)
      • February 2009 (Revised August 2010)
      • Case

      Saudi Arabia: Modern Reform, Enduring Stability

      By: Richard H. K. Vietor and Nicole Michele Forrest
      This case, along with “Dubai: Global Economy” (709-043), provides an opportunity to discuss Saudi Arabia's efforts to modernize, without really Westernizing, in sharp contrast to Dubai, a nearby Arab Emirate. As Saudi Arabia's development strategy unfolds in the past...  View Details
      Keywords: Development Economics; Non-Renewable Energy; Globalized Markets and Industries; Government and Politics; Growth and Development Strategy; Saudi Arabia; Dubai; Middle East
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      Vietor, Richard H. K., and Nicole Michele Forrest. "Saudi Arabia: Modern Reform, Enduring Stability." Harvard Business School Case 709-042, February 2009. (Revised August 2010.)
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      The Organization of Non-market Strategy
      Dissertation: "Essays in International Non-market Strategy and the Political Economy of Environmental Regulation"
      → Search All HBS Web
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