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    • All HBS Web  (168)
      • Faculty Publications  (33)

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      • January 2023
      • Supplement

      Global Sourcing at Nike

      By: Nien-hê Hsieh and Michael W. Toffel
      Powerpoint Supplement for “Global Sourcing at Nike,” HBS No. 619-008  View Details
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      Hsieh, Nien-hê, and Michael W. Toffel. "Global Sourcing at Nike." Harvard Business School PowerPoint Supplement 623-709, January 2023.
      • May 2020 (Revised July 2020)
      • Teaching Note

      Brand Activism: Nike and Colin Kaepernick

      By: Jill Avery and Koen Pauwels
      Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...  View Details
      Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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      Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
      • November 2019 (Revised October 2022)
      • Case

      GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

      By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
      Keywords: Internet; Nike; Adidas; E-commerce
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      Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
      • June 2019 (Revised January 2023)
      • Teaching Note

      Global Sourcing at Nike

      By: Nien-he Hsieh, Michael W. Toffel and Olivia Hull
      This Teaching Note describes how to teach the Nike case (HBS No. 619-008) in an operations/supply chain course or a corporate sustainability/ethics course.  View Details
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      Hsieh, Nien-he, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Teaching Note 619-061, June 2019. (Revised January 2023.)
      • March 2019 (Revised June 2019)
      • Case

      Global Sourcing at Nike

      By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
      This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s...  View Details
      Keywords: Sourcing; Factory Conditions; Trade; Geography; Geographic Scope; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Governance Compliance; Collaborative Innovation and Invention; Innovation Strategy; Labor; Human Capital; Working Conditions; Supply Chain Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Labor and Management Relations; Complexity; Sports Industry; Fashion Industry; Oregon; Portland; Asia; North and Central America
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      Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
      • December 2018 (Revised September 2019)
      • Case

      Brand Activism: Nike and Colin Kaepernick

      By: Jill Avery and Koen Pauwels
      Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...  View Details
      Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
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      Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
      • November 2018 (Revised April 2019)
      • Case

      Nike: Changing the Sneakers Game

      By: Anita Elberse, Bryce Aiken and Howard Johnson
      “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer....  View Details
      Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
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      Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
      • March 2018
      • Teaching Note

      Governance and Sustainability at Nike (A) and (B)

      By: Nien-hê Hsieh
      Teaching Note for HBS Nos. 313-146 and 313-147.  View Details
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      Hsieh, Nien-hê. "Governance and Sustainability at Nike (A) and (B)." Harvard Business School Teaching Note 318-126, March 2018.
      • January 2018
      • Case

      Under Armour

      By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
      After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge...  View Details
      Keywords: Under Armour; Nike; Adidas; "Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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      McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
      • July–August 2014
      • Article

      Sustainability in the Boardroom: Lessons from Nike's Playbook

      By: Lynn S. Paine
      One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,...  View Details
      Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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      Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
      • June 2013 (Revised September 2016)
      • Case

      Governance and Sustainability at Nike (A)

      By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social...  View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised September 2016.)
      • June 2013 (Revised September 2016)
      • Supplement

      Governance and Sustainability at Nike (B)

      By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social...  View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
      • August 2012
      • Teaching Plan

      Nike Football: World Cup 2010 South Africa (TP)

      By: Elie Ofek and Ryan Johnson
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa (TP) ." Harvard Business School Teaching Plan 513-033, August 2012.
      • December 2011 (Revised May 2012)
      • Supplement

      Nike Football: World Cup 2010 (B)

      By: Elie Ofek and Ryan Johnson
      Keywords: Sports; Sports Industry
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 (B)." Harvard Business School Supplement 512-054, December 2011. (Revised May 2012.)
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...  View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,...  View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
      • 2008
      • Case

      Nike Considered: Getting Traction on Sustainability

      By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
      Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry
      Citation
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      Henderson, Rebecca, C. Reavis, R. Locke, and C. Liddy. "Nike Considered: Getting Traction on Sustainability." Cambridge, MA: Massachusetts Institute of Technology (MIT) Case, 2008.
      • March 2007 (Revised July 2011)
      • Case

      Nike Inc. - Heading Toward 2012

      By: William E. Fruhan Jr.
      This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084).  View Details
      Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry
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      Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)
      • March 2007 (Revised November 2011)
      • Teaching Note

      Nike Inc. - Heading Toward 2012 (TN)

      By: William E. Fruhan Jr.
      Keywords: Apparel and Accessories Industry
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      Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012 (TN)." Harvard Business School Teaching Note 207-106, March 2007. (Revised November 2011.)
      • January 2000 (Revised September 2002)
      • Case

      Hitting the Wall: Nike and International Labor Practices

      By: Debora L. Spar and Jennifer Burns
      In the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on...  View Details
      Keywords: Wages; Developing Countries and Economies
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      Spar, Debora L., and Jennifer Burns. "Hitting the Wall: Nike and International Labor Practices." Harvard Business School Case 700-047, January 2000. (Revised September 2002.)
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