Filter Results
:
(32)
Show Results For
-
All HBS Web
(186)
- Faculty Publications (32)
Show Results For
-
All HBS Web
(186)
- Faculty Publications (32)
Nike →
Page 1 of
32
Results
→
- January 2023
- Supplement
Global Sourcing at Nike
By: Nien-hê Hsieh and Michael W. Toffel
Powerpoint Supplement for “Global Sourcing at Nike,” HBS No. 619-008
View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
View Details
- November 2019 (Revised October 2022)
- Case
GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market
By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
- June 2019 (Revised January 2023)
- Teaching Note
Global Sourcing at Nike
By: Nien-he Hsieh, Michael W. Toffel and Olivia Hull
This Teaching Note describes how to teach the Nike case (HBS No. 619-008) in an operations/supply chain course or a corporate sustainability/ethics course.
View Details
- March 2019 (Revised June 2019)
- Case
Global Sourcing at Nike
By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s...
View Details
Keywords:
Sourcing;
Factory Conditions;
Trade;
Geography;
Geographic Scope;
Globalized Firms and Management;
Corporate Accountability;
Corporate Governance;
Governance Compliance;
Collaborative Innovation and Invention;
Innovation Strategy;
Labor;
Human Capital;
Working Conditions;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Organizational Change and Adaptation;
Labor and Management Relations;
Complexity;
Sports Industry;
Fashion Industry;
Oregon;
Portland;
Asia;
North and Central America
Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
View Details
Keywords:
Digital Marketing;
Entertainment;
Politics;
Activism;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Marketing Communications;
Sports;
Advertising;
Social Media;
Apparel and Accessories Industry;
Sports Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- November 2018 (Revised April 2019)
- Case
Nike: Changing the Sneakers Game
By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer....
View Details
Keywords:
Digital Technology;
Apparel;
Fashion;
Superstar;
Innovation;
General Management;
Mobile and Wireless Technology;
Strategy;
Marketing Strategy;
Innovation and Invention;
Management;
Sports;
Entertainment;
Digital Strategy;
Apparel and Accessories Industry
Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
- March 2018
- Teaching Note
Governance and Sustainability at Nike (A) and (B)
By: Nien-hê Hsieh
Teaching Note for HBS Nos. 313-146 and 313-147.
View Details
- July–August 2014
- Article
Sustainability in the Boardroom: Lessons from Nike's Playbook
By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,...
View Details
Keywords:
Corporate Governance;
Corporate Accountability;
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Apparel and Accessories Industry;
Sports Industry
Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
- June 2013 (Revised January 2024)
- Case
Governance and Sustainability at Nike (A)
By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social...
View Details
Keywords:
Nike;
Hannah Jones;
Mark Parker;
Phil Knight;
Philip Knight;
Eric Sprunk;
Jill Ker Conway;
Phyllis Wise;
Don Blair;
Sustainable Business And Innovation;
SB&I;
Flyknit;
DyeCoo;
Footwear;
Athletic Footwear;
Apparel;
Athletic Apparel;
Sustainability;
Greenpeace;
Detox Campaign;
Dirty Laundry;
Water;
Water Use;
Water Pollution;
Water Resources;
Corporate Responsibility Committee;
Judgment;
Board Of Directors;
Board Committees;
Environmental And Social Sustainability;
Footwear Industry;
Decision Choices and Conditions;
Decisions;
Ethics;
Fairness;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Corporate Accountability;
Corporate Governance;
Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Goals and Objectives;
Management Practices and Processes;
Corporate Social Responsibility and Impact;
Performance;
Alignment;
Supply Chain;
Organizational Change and Adaptation;
Judgments;
Apparel and Accessories Industry;
Asia;
China;
United States;
Oregon;
Portland
Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
- June 2013 (Revised September 2016)
- Supplement
Governance and Sustainability at Nike (B)
By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social...
View Details
Keywords:
Nike;
Hannah Jones;
Mark Parker;
Phil Knight;
Philip Knight;
Eric Sprunk;
Jill Ker Conway;
Phyllis Wise;
Don Blair;
Sustainable Business And Innovation;
SB&I;
Flyknit;
DyeCoo;
Footwear;
Athletic Footwear;
Apparel;
Athletic Apparel;
Sustainability;
Greenpeace;
Detox Campaign;
Dirty Laundry;
Water;
Water Use;
Water Pollution;
Water Resources;
Corporate Responsibility Committee;
Judgment;
Board Of Directors;
Board Committees;
Environmental And Social Sustainability;
Footwear Industry;
Decision Choices and Conditions;
Decisions;
Ethics;
Fairness;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Corporate Accountability;
Corporate Governance;
Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Goals and Objectives;
Management Practices and Processes;
Corporate Social Responsibility and Impact;
Performance;
Alignment;
Supply Chain;
Organizational Change and Adaptation;
Judgments;
Apparel and Accessories Industry;
Asia;
China;
United States;
Oregon;
Portland
Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
- August 2012
- Teaching Plan
Nike Football: World Cup 2010 South Africa (TP)
By: Elie Ofek and Ryan Johnson
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa (TP) ." Harvard Business School Teaching Plan 513-033, August 2012.
- December 2011 (Revised May 2012)
- Supplement
Nike Football: World Cup 2010 (B)
By: Elie Ofek and Ryan Johnson
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 (B)." Harvard Business School Supplement 512-054, December 2011. (Revised May 2012.)
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...
View Details
Keywords:
Digital Marketing;
Business Divisions;
Communication;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Launch;
Planning;
Competition;
Apparel and Accessories Industry;
South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- July – August 2010
- Article
Are You Ignoring Trends That Could Shake Up Your Business?
By: Elie Ofek and Luc Wathieu
Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,...
View Details
Keywords:
Trends;
Innovation and Invention;
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Product Development
Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
- 2008
- Case
Nike Considered: Getting Traction on Sustainability
By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
- March 2007 (Revised July 2011)
- Case
Nike Inc. - Heading Toward 2012
This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084).
View Details
Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)
- March 2007 (Revised November 2011)
- Teaching Note
Nike Inc. - Heading Toward 2012 (TN)
Keywords:
Apparel and Accessories Industry
- January 2000 (Revised September 2002)
- Case
Hitting the Wall: Nike and International Labor Practices
By: Debora L. Spar and Jennifer Burns
In the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on...
View Details
Spar, Debora L., and Jennifer Burns. "Hitting the Wall: Nike and International Labor Practices." Harvard Business School Case 700-047, January 2000. (Revised September 2002.)
- March 1999 (Revised March 2001)
- Case
Nike, Inc.--Entering the Millennium
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price...
View Details
Keywords:
Competitive Advantage;
Profit;
Corporate Strategy;
Business Growth and Maturation;
Sports Industry;
Apparel and Accessories Industry
Fruhan, William E., Jr. "Nike, Inc.--Entering the Millennium." Harvard Business School Case 299-084, March 1999. (Revised March 2001.)