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Publications

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  • All HBS Web  (24)
    • Faculty Publications  (9)

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    • All HBS Web  (24)
      • Faculty Publications  (9)

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      • June 2020 (Revised August 2021)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised August 2021.)
      • July 2015 (Revised January 2020)
      • Case

      Horst Dassler, Adidas, and the Commercialization of Sport

      By: Geoffrey Jones, Michael Norris and Sophi Kim
      The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...  View Details
      Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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      Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
      • September 2014
      • Case

      Marquee: Reinventing the Business of Nightlife

      By: Anita Elberse
      Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
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      Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
      • June 2014 (Revised September 2014)
      • Teaching Note

      Marquee: Reinventing the Business of Nightlife

      By: Anita Elberse
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      Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Teaching Note 514-130, June 2014. (Revised September 2014.)
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge...  View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
      • September 2013 (Revised June 2019)
      • Case

      Marquee: Reinventing the Business of Nightlife

      By: Anita Elberse, Ryan Barlow and Sheldon Wong
      In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep...  View Details
      Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
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      Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
      • September 2009 (Revised November 2010)
      • Case

      Marquee: The Business of Nightlife

      By: Anita Elberse, Ryan Barlow and Sheldon Wong
      In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for...  View Details
      Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy
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      Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Multimedia/Video Case 510-702, September 2009. (Revised November 2010.)
      • July 2009 (Revised April 2016)
      • Teaching Note

      Marquee: The Business of Nightlife

      By: Anita Elberse
      Teaching Note for [509019].  View Details
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      Elberse, Anita. "Marquee: The Business of Nightlife." Harvard Business School Teaching Note 510-022, July 2009. (Revised April 2016.)
      • February 2009 (Revised November 2010)
      • Case

      Marquee: The Business of Nightlife

      By: Anita Elberse, Ryan Barlow and Sheldon Wong
      In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs...  View Details
      Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)
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      Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Case 509-019, February 2009. (Revised November 2010.)
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