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- February 2021
- Case
Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises
By: Lauren Cohen and Spencer C.N. Hagist
Lidya CEO Tunde Kehinde must size up options for the expansion of his novel lending practices that drastically reduce the credit cycle in his developing Nigeria, and determine if expansion into Eastern Europe will prove successful or disasterous.
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- January 2021
- Case
iOpenEye: Theater and #MeToo in Nigeria
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”...
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- October 2020
- Case
LifeBank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- February 2020
- Case
Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria
By: Boris Vallee and Yang (Dolly) Yu
The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and...
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- December 2019
- Case
Noiler
By: José B. Alvarez and Natalie Kindred
In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the...
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- December 2019
- Teaching Note
Albert 'Jack' Stanley in Nigeria (A), (B), and (C)
By: Lena G. Goldberg
Teaching Note for HBS Nos. 312-034, 312-035, and 313-019.
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- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands And Branding;
Advertising;
Global Strategy;
Cross-cultural And Cross-border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food And Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
nigeria;
Kenya;
Cameroon;
Canada
- March 2018
- Teaching Note
Kickstarting Tomato Jos in Nigeria
Teaching Note for HBS No. 718-027.
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- 28 Feb 2018 - 1 Mar 2018
- Other Presentation
Innovation and Entrepreneurship in Africa—Part 1 & Part 2
By: Euvin Naidoo
Part 1: Innovation and Entrepreneurship in Africa with Euvin Naidoo (February 28)
Part 2: Developing Capital Market:A Conversation with Mr. Bola “Koko” Onadele, Managing Director of FMDQ (March 1)
We cordially invite you to an exciting discussion on... View Details
Part 2: Developing Capital Market:A Conversation with Mr. Bola “Koko” Onadele, Managing Director of FMDQ (March 1)
We cordially invite you to an exciting discussion on... View Details
- February 2018
- Case
Infrastructure in Nigeria: Unlocking Pension Fund Investments
By: John Macomber and Pippa Tubman Armerding
The so-called “infrastructure finance gap” was a problem in Nigeria as in many parts of the world. Infrastructure projects like power plants and dams were very large capital investments that could generate long-term consistent cash flows, but their financing and...
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- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the...
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Keywords:
nigeria;
Entrepreneurs;
Import Substitution;
China In Africa;
Killer Tomato Paste;
Mira Mehta;
Tomato Jos;
Developing Countries And Economies;
Social Entrepreneurship;
Cross-cultural And Cross-border Issues;
Government Legislation;
Business History;
Emerging Markets;
Business And Government Relations;
Agriculture And Agribusiness Industry;
nigeria
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- December 2017
- Case
International Institute of Tropical Agriculture
By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact...
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- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- October 2017 (Revised March 2019)
- Case
Jumia Nigeria: from Retail to Marketplace (A)
By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- October 2017 (Revised September 2018)
- Supplement
Jumia Nigeria: from Retail to Marketplace (B)
By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ...
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- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie...
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- March 2016
- Teaching Note
MasterCard: Driving Financial Inclusion
By: Sunil Gupta
Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)—bringing formal financial services to marginalized populations—an important goal for the company. In 2014, MC had entered a number of partnerships with governments and...
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- December 2015 (Revised April 2019)
- Case
Chicken Republic
By: Jose Alvarez and Natalie Kindred
Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the...
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Keywords:
Poultry;
Chicken;
Value Chain;
Emerging Market;
Chicken Republic;
Amo Byng;
Doreo Partners;
Babban Gona;
Reform;
Mint;
Qsr;
Quick Serve Restaurant;
Fast Food;
Corruption;
Growth;
Leadership;
Food;
Customer Value And Value Chain;
Supply Chain;
Infrastructure;
Animal-based Agribusiness;
Entrepreneurship;
Emerging Markets;
Crime And Corruption;
Governance;
Growth And Development;
Agriculture And Agribusiness Industry;
nigeria;
Africa
- July 2015
- Case
Uncharted Play (A)
By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...
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