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Publications

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    • Faculty Publications  (52)

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    • All HBS Web  (425)
      • Faculty Publications  (52)

      Nigeria Remove Nigeria →

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      Nigeria on the Move: Governing the 'New' Economy
      Royal Dutch/Shell in Nigeria (A)
      → Search All HBS Web
      • February 2021
      • Case

      Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises

      By: Lauren Cohen and Spencer C.N. Hagist
      Lidya CEO Tunde Kehinde must size up options for the expansion of his novel lending practices that drastically reduce the credit cycle in his developing Nigeria, and determine if expansion into Eastern Europe will prove successful or disasterous.  View Details
      Keywords: Economics; Entrepreneurship; Finance; Strategy; nigeria
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      Cohen, Lauren, and Spencer C.N. Hagist. "Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises." Harvard Business School Case 221-083, February 2021.
      • January 2021
      • Case

      iOpenEye: Theater and #MeToo in Nigeria

      By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
      In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”...  View Details
      Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Entertainment; Social Issues; Health Pandemics; Organizational Change And Adaptation; Business Model; nigeria
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      Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "iOpenEye: Theater and #MeToo in Nigeria." Harvard Business School Case 321-111, January 2021.
      • October 2020
      • Case

      LifeBank Nigeria

      By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
      The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...  View Details
      Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care And Treatment; Growth And Development Strategy; Finance; Health Industry; Transportation Industry; Africa; nigeria
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      Trelstad, Brian, Pippa Tubman Armerding, and Wale Lawal. "LifeBank Nigeria." Harvard Business School Case 321-082, October 2020.
      • February 2020
      • Case

      Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

      By: Boris Vallee and Yang (Dolly) Yu
      The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and...  View Details
      Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing And Loans; Online Technology; Business Model; Property; Growth And Development Strategy; Developing Countries And Economies; Real Estate Industry; Africa; nigeria
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      Vallee, Boris, and Yang (Dolly) Yu. "Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria." Harvard Business School Case 220-055, February 2020.
      • December 2019
      • Case

      Noiler

      By: José B. Alvarez and Natalie Kindred
      In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the...  View Details
      Keywords: Social Enterprise; Animal-based Agribusiness; Poverty; Health; Growth And Development Strategy; nigeria
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      Alvarez, José B., and Natalie Kindred. "Noiler." Harvard Business School Case 520-047, December 2019.
      • December 2019
      • Teaching Note

      Albert 'Jack' Stanley in Nigeria (A), (B), and (C)

      By: Lena G. Goldberg
      Teaching Note for HBS Nos. 312-034, 312-035, and 313-019.  View Details
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      Goldberg, Lena G. "Albert 'Jack' Stanley in Nigeria (A), (B), and (C)." Harvard Business School Teaching Note 320-020, December 2019.
      • June 2018 (Revised October 2020)
      • Case

      Global Brand Management of Anheuser Busch InBev's Budweiser

      By: Jill Avery
      Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...  View Details
      Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands And Branding; Advertising; Global Strategy; Cross-cultural And Cross-border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food And Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; nigeria; Kenya; Cameroon; Canada
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      Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
      • March 2018
      • Teaching Note

      Kickstarting Tomato Jos in Nigeria

      By: Sophus A. Reinert
      Teaching Note for HBS No. 718-027.  View Details
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      Reinert, Sophus A. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Teaching Note 718-050, March 2018.
      • 28 Feb 2018 - 1 Mar 2018
      • Other Presentation

      Innovation and Entrepreneurship in Africa—Part 1 & Part 2

      By: Euvin Naidoo
      Part 1: Innovation and Entrepreneurship in Africa with Euvin Naidoo (February 28)

      Part 2: Developing Capital Market:A Conversation with Mr. Bola “Koko” Onadele, Managing Director of FMDQ (March 1)
      We cordially invite you to an exciting discussion on...  View Details
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      Naidoo, Euvin. "Innovation and Entrepreneurship in Africa—Part 1 & Part 2." M-RCBG Senior Fellow-Led Study Group, Harvard Kennedy School, Mossavar-Rahmani Center for Business and Government, Cambridge, MA, February 28–March 1, 2018.
      • February 2018
      • Case

      Infrastructure in Nigeria: Unlocking Pension Fund Investments

      By: John Macomber and Pippa Tubman Armerding
      The so-called “infrastructure finance gap” was a problem in Nigeria as in many parts of the world. Infrastructure projects like power plants and dams were very large capital investments that could generate long-term consistent cash flows, but their financing and...  View Details
      Keywords: Pension Fund Investing; Infrastucture; Emerging Markets; Power/energy; Credit Enhancement; Infrastructure; Project Finance; Investment Funds; Emerging Markets; nigeria; Africa
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      Macomber, John, and Pippa Tubman Armerding. "Infrastructure in Nigeria: Unlocking Pension Fund Investments." Harvard Business School Case 218-071, February 2018.
      • February 2018 (Revised March 2018)
      • Case

      Kickstarting Tomato Jos in Nigeria

      By: Sophus A. Reinert and Risa Kavalercik
      In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the...  View Details
      Keywords: nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries And Economies; Social Entrepreneurship; Cross-cultural And Cross-border Issues; Government Legislation; Business History; Emerging Markets; Business And Government Relations; Agriculture And Agribusiness Industry; nigeria
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      Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
      • January 2018 (Revised March 2019)
      • Teaching Note

      Jumia Nigeria: from Retail to Marketplace (A) and (B)

      By: Ramon Casadesus-Masanell and Karen Elterman
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
      Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; nigeria; Africa
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.)
      • December 2017
      • Case

      International Institute of Tropical Agriculture

      By: Jose B. Alvarez and Sarah Mehta
      It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact...  View Details
      Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems And Challenges; Agriculture And Agribusiness Industry; Africa; nigeria
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      Alvarez, Jose B., and Sarah Mehta. "International Institute of Tropical Agriculture." Harvard Business School Case 518-034, December 2017.
      • January 2018
      • Supplement

      Jumia Nigeria PowerPoint Supplement

      By: Ramon Casadesus-Masanell
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
      Keywords: Globalization; Expansion; Retail; Marketplace; Inventory; nigeria; Africa; Ecommerce; Competition; Funding; Logistics; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; nigeria; Africa
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      Casadesus-Masanell, Ramon. "Jumia Nigeria PowerPoint Supplement." Harvard Business School PowerPoint Supplement 718-468, November 2017.
      • October 2017 (Revised March 2019)
      • Case

      Jumia Nigeria: from Retail to Marketplace (A)

      By: Ramon Casadesus-Masanell and Namrata Arora
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
      Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; Retail Industry; India; nigeria; Africa
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      Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised March 2019.)
      • October 2017 (Revised September 2018)
      • Supplement

      Jumia Nigeria: from Retail to Marketplace (B)

      By: Ramon Casadesus-Masanell and Namrata Arora
      This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ...  View Details
      Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; nigeria; Africa
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      Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
      • July 2016 (Revised October 2018)
      • Case

      Tolaram: Innovating in Africa

      By: Derek van Bever and Efosa Ojomo
      Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie...  View Details
      Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; nigeria; Africa
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      van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
      • March 2016
      • Teaching Note

      MasterCard: Driving Financial Inclusion

      By: Sunil Gupta
      Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)—bringing formal financial services to marginalized populations—an important goal for the company. In 2014, MC had entered a number of partnerships with governments and...  View Details
      Keywords: Financial Inclusion; Banking Industry; Banking; Equality And Inequality; Credit Cards; Developing Countries And Economies; Banking Industry; South Africa; nigeria
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      Gupta, Sunil. "MasterCard: Driving Financial Inclusion." Harvard Business School Teaching Note 516-068, March 2016.
      • December 2015 (Revised April 2019)
      • Case

      Chicken Republic

      By: Jose Alvarez and Natalie Kindred
      Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the...  View Details
      Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; Mint; Qsr; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value And Value Chain; Supply Chain; Infrastructure; Animal-based Agribusiness; Entrepreneurship; Emerging Markets; Crime And Corruption; Governance; Growth And Development; Agriculture And Agribusiness Industry; nigeria; Africa
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      Alvarez, Jose, and Natalie Kindred. "Chicken Republic." Harvard Business School Case 516-052, December 2015. (Revised April 2019.)
      • July 2015
      • Case

      Uncharted Play (A)

      By: Shikhar Ghosh and Ali Huberlie
      The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is...  View Details
      Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; nigeria; Africa
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      Ghosh, Shikhar, and Ali Huberlie. "Uncharted Play (A)." Harvard Business School Case 816-018, July 2015.
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      Nigeria on the Move: Governing the 'New' Economy
      Royal Dutch/Shell in Nigeria (A)
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