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      HBS Newsroom
      Read about HBS in the news.
      Are Paywalls Saving Newspapers?
      Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on...
      → Search All HBS Web
      • 2021
      • Working Paper

      Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement

      By: George Serafeim and Aaron Yoon
      We investigate whether ESG ratings predict future ESG news and the associated market reactions. We find that the consensus rating predicts future news, but its predictive ability diminishes for firms with large disagreement between raters. Relation between news and...  View Details
      Keywords: Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Disclosure; Esg Ratings; Esg Reporting; Esg Disclosure Metrics; Sustainability; Investments; news; Disagreement; Rating Disagreement; Ratings; Finance; Accounting; Investment; Financial Services Industry
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      Serafeim, George, and Aaron Yoon. "Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement." Harvard Business School Working Paper, No. 21-079, January 2021.
      • January 2021
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to exlpore issues in customers’ privacy in the digital age, the value of customers’ own...  View Details
      Keywords: Data Analytics; Data Privacy; Data Management; Marketing; "marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-commerce; E-commerce Strategy; Ethical Decision Making; Customer Relationship Management; Crm; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Retail Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021.
      • January 2021
      • Case

      TCS: From Physical Offices to Borderless Work

      By: Prithwiraj Choudhury and Malini Sen
      Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...  View Details
      Keywords: Business Organization; Change Management; Transformation; Decision Choices And Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe
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      Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021.
      • January 2021
      • Case

      Pearson: Efficacy 2.0

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
      Pearson, that billed itself as the "world's learning company", faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new...  View Details
      Keywords: Education Industry
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021.
      • 2021
      • Chapter

      International Business History and the Strategy of Multinational Enterprises: How History Matters

      By: Geoffrey Jones and Teresa da Silva Lopes
      This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of...  View Details
      Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms And Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North And Central America
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      Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
      • Winter 2021
      • Article

      How Would-Be Category Kings Become Commoners

      By: Rory McDonald and Keith Krach
      Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on...  View Details
      Keywords: New Markets; Innovation And Invention; Innovation Strategy; Business Model
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      McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021).
      • 2021
      • Working Paper

      Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared...  View Details
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
      • January–February 2021
      • Article

      Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses

      By: Rachel E. Weitzman, Ariel Dora Stern and Daniel B. Kramer
      As pressure mounts on the Food and Drug Administration (FDA) to speed its review process for novel devices, and budgetary pressures further strain its resources, the critical role of guidance documents in assuring consistent, rigorous, and scientifically grounded...  View Details
      Keywords: Medical Devices; Fda; Health Care And Treatment; Government Administration; Information; Standards
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      Weitzman, Rachel E., Ariel Dora Stern, and Daniel B. Kramer. "Food and Drug Administration Guidance Documents and New Medical Devices: The Case of Breast Prostheses." American Journal of Therapeutics 28, no. 1 (January–February 2021).
      • December 31, 2020
      • Article

      How to Build a Life: New Year's Resolutions That Will Actually Lead to Happiness

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: New Year's Resolutions That Will Actually Lead to Happiness." The Atlantic (December 31, 2020).
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...  View Details
      Keywords: Entrepreneurship; Market Platforms; Emerging Markets; Strategy; Technology Industry; Service Industry; India
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      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • Article

      How Long Can a Company Thrive Doing Just One Thing?

      By: Andy Wu and Scott Duke Kominers
      The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...  View Details
      Keywords: Best-of-breed Companies; Competitive Advantage; Competitive Strategy
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      Wu, Andy, and Scott Duke Kominers. "How Long Can a Company Thrive Doing Just One Thing?" Harvard Business Review Digital Articles (December 10, 2020).
      • December 2020
      • Case

      Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

      By: Linda A. Hill and Emily Tedards
      In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...  View Details
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      Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Case 421-037, December 2020.
      • Column

      Use Remote Work to Revitalize the Cities That Need It Most

      By: Prithwiraj Choudhury
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      Choudhury, Prithwiraj. "Use Remote Work to Revitalize the Cities That Need It Most." DealBook (New York Times) (December 4, 2020). (In DealBook Newsletter Some Ideas for Fixing America.)
      • December 2020
      • Supplement

      Responsive Working at PepsiCo UK (B): A new look for SLAMS

      By: Amy C. Edmondson and Nancy Boghossian Staples
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      Edmondson, Amy C., and Nancy Boghossian Staples. "Responsive Working at PepsiCo UK (B): A new look for SLAMS." Harvard Business School Supplement 621-077, December 2020.
      • December 2020
      • Case

      Responsive Working at PepsiCo UK: Streamlining a Turnaround

      By: Amy C. Edmondson and Nancy Boghossian Staples
      Facing a significant decline in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working (“Responsive Working”), which encompasses a set of work practices and some new team structures. The work practices comprise a set of...  View Details
      Keywords: Slam Teams; Turnaround; Groups And Teams; Employees; Training; Decision Making; Planning; Performance Improvement; Consumer Products Industry; Manufacturing Industry; United Kingdom; Europe
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      Edmondson, Amy C., and Nancy Boghossian Staples. "Responsive Working at PepsiCo UK: Streamlining a Turnaround." Harvard Business School Case 621-076, December 2020.
      • Article

      Want to See the Future of Digital Health Tools? Look to Germany

      By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
      A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the...  View Details
      Keywords: Health Care And Treatment; Transformation; Online Technology; Technological Innovation; Germany
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      Stern, Ariel Dora, Henrik Matthies, Julia Hagen, Jan B. Brönneke, and Jörg F. Debatin. "Want to See the Future of Digital Health Tools? Look to Germany." Harvard Business Review (website) (December 2, 2020).
      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...  View Details
      Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth And Development Strategy; France
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      Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
      • December 2020
      • Case

      eXp Realty and the Virbela platform

      By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
      As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the...  View Details
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      Choudhury, Prithwiraj, Jan Bena, David Rowat, and Emma Salomon. "eXp Realty and the Virbela platform." Harvard Business School Case 621-068, December 2020.
      • December 2020
      • Case

      PG&E and the First Climate Change Bankruptcy

      By: Stuart C. Gilson and Sarah L. Abbott
      In early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The...  View Details
      Keywords: Chapter 11; Utilities; Liabilities; Restructuring; Insolvency And Bankruptcy; Debt Securities; Legal Liability; Climate Change; Utilities Industry; United States
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      Gilson, Stuart C., and Sarah L. Abbott. "PG&E and the First Climate Change Bankruptcy." Harvard Business School Case 221-057, December 2020.
      • 2020
      • Other Teaching and Training Material

      REMOTE—A Framework for Teaching Online

      By: Ayelet Israeli
      This article explains the REMOTE Teaching and Learning framework. I developed this framework to synthesize key insights and learnings about the digital classroom. Whether you are new to teaching online or have taught online before, this framework provides helpful...  View Details
      Keywords: Teaching; Education; Online Technology
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      Israeli, Ayelet. "REMOTE—A Framework for Teaching Online." Harvard Business Publishing, 2020.
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