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All HBS Web
(5,062)
- Faculty Publications (970)
- August 1987 (Revised October 1987)
- Supplement
Semiconductor Industry Association and the Trade Dispute with Japan, The: National Semiconductor Profile, Supplement
By: David B. Yoffie
Yoffie, David B. "Semiconductor Industry Association and the Trade Dispute with Japan, The: National Semiconductor Profile, Supplement." Harvard Business School Supplement 388-021, August 1987. (Revised October 1987.)
- February 1987
- Case
PBS National Advertising Plan
Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
- 1987
- Book
Ideology and National Competitiveness : An Analysis of Nine Countries
By: George C. Lodge and Ezra F. Vogel
Lodge, George C., and Ezra F. Vogel. Ideology and National Competitiveness : An Analysis of Nine Countries. Boston: Harvard Business School Press, 1987.
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
Keywords:
Telecommunications Industry
Cespedes, Frank V. "MCI Communications Corp.: National Accounts Program." Harvard Business School Case 587-116, January 1987. (Revised March 1987.)
- July 1986 (Revised November 1989)
- Case
Chassis Components Division of National Motors (A)
By: Robert H. Hayes
Keywords:
Auto Industry
Hayes, Robert H. "Chassis Components Division of National Motors (A)." Harvard Business School Case 687-006, July 1986. (Revised November 1989.)
- July 1986 (Revised October 1989)
- Supplement
Chassis Components Division of National Motors (B)
By: Robert H. Hayes
Hayes, Robert H. "Chassis Components Division of National Motors (B)." Harvard Business School Supplement 687-007, July 1986. (Revised October 1989.)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
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Keywords:
Food;
Product Launch;
Product Development;
Product Marketing;
Food and Beverage Industry;
United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- April 1986
- Case
National Space Technologies Ltd. (A)
Keywords:
Technology
Yoshino, Michael Y. "National Space Technologies Ltd. (A)." Harvard Business School Case 386-180, April 1986.
- April 1986
- Case
National Space Technologies Ltd. (B)
Keywords:
Technology
Yoshino, Michael Y. "National Space Technologies Ltd. (B)." Harvard Business School Case 386-185, April 1986.
- 1986
- Chapter
Investing in the Defense Workforce: The Debt and Structure of Military Pensions
By: Dutch Leonard
Keywords:
Human Capital;
Compensation and Benefits;
Borrowing and Debt;
Sovereign Finance;
National Security
Leonard, Dutch. "Investing in the Defense Workforce: The Debt and Structure of Military Pensions." In Public Sector Payrolls, edited by David A. Wise. Chicago: University of Chicago Press, 1986.
- May 1985
- Case
Cole National Corp. (C): Consumer Products Division
Keywords:
Consumer Products Industry
Cespedes, Frank V. "Cole National Corp. (C): Consumer Products Division." Harvard Business School Case 585-173, May 1985.
- May 1985 (Revised January 1986)
- Case
Cole National Corp. (D): Field Sales Organization
Cespedes, Frank V. "Cole National Corp. (D): Field Sales Organization." Harvard Business School Case 585-174, May 1985. (Revised January 1986.)
- April 1985
- Background Note
Roles and Responsibilities of the Country Manager: MNC Operations from the National Organization's Perspective
Bartlett, Christopher A. "Roles and Responsibilities of the Country Manager: MNC Operations from the National Organization's Perspective." Harvard Business School Background Note 385-326, April 1985.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- December 1984
- Teaching Note
First National Bank of Lake City (A), Teaching Note
By: Michael Beer
Teaching Note for (9-474-139).
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- November 1984
- Case
National Allied, Inc.
Schlesinger, Leonard A. "National Allied, Inc." Harvard Business School Case 485-069, November 1984.
- September 1984 (Revised May 1985)
- Teaching Note
National Electric Supply Co., Teaching Note
By: Robert J. Dolan
- November 1983 (Revised December 1984)
- Case
Weirton Division, National Steel
Keywords:
Steel Industry
Fruhan, William E., Jr. "Weirton Division, National Steel." Harvard Business School Case 284-040, November 1983. (Revised December 1984.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
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Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)