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  • August 2020
  • Case

Beyond Beer: Brewing Innovation at Molson Coors
By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis...  View Details
Keywords: Budgets And Budgeting; Joint Ventures; Ethics; Cross-cultural And Cross-border Issues; Disruptive Innovation; Innovation Strategy; market Entry And Exit; Food And Beverage Industry; United States; Canada; Colorado
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  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how...  View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging markets; Adaptation; Competition; Strategy
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  • 2020
  • Working Paper

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics
By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy largely focuses on established firms in mature...  View Details
Keywords: Technological Change; Innovation; Qualitative Methods; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, And Reforms; Risk And Uncertainty; Strategy
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  • November 2019
  • Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles
By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that...  View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
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  • October 2019 (Revised January 2020)
  • Background Note

Evolution of the Drone Industry
By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating...  View Details
Keywords: Drones; Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States
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  • September 2018 (Revised April 2019)
  • Case

Sigfox: Building a Global IoT Network
By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud
In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to...  View Details
Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Technology; Business Strategy; Internet; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe
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  • March 2018
  • Case

IBM: Watson and the Internet of Things
By: Rajiv Lal and Scott Johnson
IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market.  View Details
Keywords: Ibm; Internet Of Things; Watson; Artificial Intelligence; Internet; Software; Wireless Technology; Growth And Development Strategy; Emerging markets; Technology Industry
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  • January 2018 (Revised March 2019)
  • Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
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  • January 2018
  • Case

Ørsted Goes Global
By: Joseph L. Bower and Elena Corsi
The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in...  View Details
Keywords: Off-shore Wind; Managing Global Expansion; Business Strategy; Renewable Energy; Expansion; Global Range; market Entry And Exit
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  • January 2018
  • Supplement

Jumia Nigeria PowerPoint Supplement
By: Ramon Casadesus-Masanell
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
Keywords: Globalization; Expansion; Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Competition; Funding; Logistics; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
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  • October 2017 (Revised March 2019)
  • Case

Jumia Nigeria: from Retail to Marketplace (A)
By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...  View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging markets; Expansion; Logistics; Competitive Strategy; Retail Industry; India; Nigeria; Africa
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  • November 2016 (Revised October 2018)
  • Case

Augmedix
By: Frank V. Cespedes and Alexandra N. Rachlin
In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing...  View Details
Keywords: Entrepreneurial Management; Sales Management; Marketing Strategy; Scaling; Hiring; Pricing; Entrepreneurship; marketing; marketing Strategy; Product marketing; Sales; Technology; Health Industry; United States
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  • 2020
  • Working Paper

Category Kings or Commoners? Market-Shaping and its Consequences in Nascent Categories
By: Rory McDonald
For a new market category to materialize, ventures must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping but overlooks...  View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging markets; Strategy; Cultural Entrepreneurship; Innovation And Invention
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  • August 2015
  • Case

Kjell & Company: Electronics Accessories Retail in the Nordics
By: Krishna Palepu, Das Narayandas and Kerry Herman
Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with...  View Details
Keywords: Consumer Electronics Accessories; Online Channel; Omni-channel; Private Equity; Sales; Retail; Salesforce Management; Performance Management; marketing; Sales; Strategy; Scandinavia; Sweden; Norway
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  • 2014
  • Working Paper

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870–1940
By: Geoffrey Jones and Andrew Spadafora
This working paper examines the role of entrepreneurs in the municipal solid waste industry in industrialized central and northern Europe from the late nineteenth century to the 1940s. It explores the emergence of numerous German, Danish, and other European...  View Details
Keywords: Environmental Entrepreneurship; Business History; Entrepreneurship; Health; History; Green Technology Industry; Germany; Denmark; Hungary; United Kingdom
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  • 2012
  • Working Paper

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little...  View Details
Keywords: Globalization; Marketing; Beauty And Cosmetics Industry; Business History; Consumer Goods; Entrepreneurs; Environment; Food; Food; Globalization; Business History; Agribusiness; Agriculture And Agribusiness Industry; Beauty And Cosmetics Industry; Consumer Products Industry; Food And Beverage Industry; Asia; Europe; Latin America; Middle East; North And Central America
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  • May 2011 (Revised March 2012)
  • Case

Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to...  View Details
Keywords: Brands And Branding; Management; Electronics Industry
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  • February 2010
  • Supplement

Lending Club case exhibits (CW)
By: Peter Tufano
A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The...  View Details
Keywords: Online Technology; Financing And Loans
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  • February 2010 (Revised December 2010)
  • Case

Lending Club
By: Peter Tufano
A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The...  View Details
Keywords: Financial Instruments; Price; Personal Finance; Financing And Loans; Financial Services Industry
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  • October 2009 (Revised August 2014)
  • Case

Tengion: Bringing Regenerative Medicine to Life
By: Elie Ofek and Polly Ross Ribatt
Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late...  View Details
Keywords: Decision Choices And Conditions; Financial Crisis; Entrepreneurship; Health Care And Treatment; Technological Innovation; Product Launch; Product Development; Research And Development; Biotechnology Industry; United States
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