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Publications

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  • All HBS Web  (24)
    • Faculty Publications  (12)

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    • All HBS Web  (24)
      • Faculty Publications  (12)

      NFTs Remove NFTs →

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      • September 10, 2022
      • Article

      NFT Sales: Clearing the Market, Avoiding Gas Wars

      By: Scott Duke Kominers and Tim Roughgarden
      Instead of letting the market decide the price for their primary sale offerings, many NFT projects choose to initially sell their NFTs at prices below the market-clearing level. But what happens when market designers trade off efficiency for equity; or when demand far...  View Details
      Keywords: Blockchain; Crypto Economy; Cryptocurrency; NFTs; Auctions; Market Design; Price
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      Kominers, Scott Duke, and Tim Roughgarden. "NFT Sales: Clearing the Market, Avoiding Gas Wars." a16zcrypto.com (September 10, 2022).
      • August 2022
      • Teaching Note

      LooksRare: The Decentralized, Tokenized, NFT Marketplace

      By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez
      Teaching Note for HBS Case No. 822-119.  View Details
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      Bernstein, Shai Benjamin, Scott Duke Kominers, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Teaching Note 823-046, August 2022.
      • August 2022
      • Case

      SuperRare: Turning an NFT Marketplace into a DAO

      By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
      In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...  View Details
      Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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      Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
      • August 3, 2022
      • Article

      Why NFT Creators Are Going cc0

      By: and Scott Duke Kominers Flashrekt
      Strategies for building brands, communities, and content through intellectual property (IP) vary greatly across NFT projects. Some maintain more or less standard IP protections; others give just NFT owners rights to innovate upon the associated intellectual property;...  View Details
      Keywords: Non-fungible Tokens; NFTs; Video Games; Merchandising; Creative Commons; Intellectual Property
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      Flashrekt, and Scott Duke Kominers. "Why NFT Creators Are Going cc0." a16zcrypto.com (August 3, 2022).
      • May 2022
      • Case

      From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

      By: Lauren Cohen, Richard Ryffel and Grace Headinger
      Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a...  View Details
      Keywords: Business Startup; Fintech; Technology; Cryptocurrency; Web3; Business Startups; Volatility; Decision Making; Entertainment; Entrepreneurship; Investment; Strategic Planning; Adoption; Competitive Advantage; Technology Adoption; Finance; Currency; Banking Industry; Financial Services Industry; Technology Industry; New York (city, NY)
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      Cohen, Lauren, Richard Ryffel, and Grace Headinger. "From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT." Harvard Business School Case 222-085, May 2022.
      • March 2022 (Revised January 2023)
      • Case

      Bored Ape Yacht Club: Navigating the NFT World

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).  View Details
      Keywords: NFTs; Markets; Entrepreneurship; Marketing; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World." Harvard Business School Case 822-065, March 2022. (Revised January 2023.)
      • March 2022 (Revised August 2022)
      • Case

      LooksRare: The Decentralized, Tokenized, NFT Marketplace

      By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
      LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business...  View Details
      Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing
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      Kominers, Scott Duke, Shai Bernstein, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Case 822-119, March 2022. (Revised August 2022.)
      • 2022
      • Article

      Why Facebook and Twitter Opened the Door to NFTs

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Why Facebook and Twitter Opened the Door to NFTs." Bloomberg Opinion (January 25, 2022).
      • Article

      Most NFTs Are More Like Baseball Cards Than Fine Art

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Most NFTs Are More Like Baseball Cards Than Fine Art." Bloomberg Opinion (January 20, 2022).
      • Article

      How NFTs Create Value

      By: Steve Kaczynski and Scott Duke Kominers
      How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping,...  View Details
      Keywords: Technological And Scientific Innovation; Crypto Economy; Blockchain; Technological Innovation; Currency; Technology Adoption; Digital Transformation
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      Kaczynski, Steve, and Scott Duke Kominers. "How NFTs Create Value." Harvard Business Review Digital Articles (November 10, 2021).
      • Article

      What Really Happens in an NFT Bear Market?

      By: Scott Duke Kominers
      Citation
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      Kominers, Scott Duke. "What Really Happens in an NFT Bear Market?" dGen Network (October 24, 2021).
      • Research Summary

      Overview

      By: Jeremy Yang
      Professor Yang's recent work focuses on understanding and solving important problems in the creator economy. His projects are organized around the 5Cs: creator, content, community, commerce, and crypto. On creator, he studies the concentration and mobility of influence...  View Details
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