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      • Faculty Publications  (78)

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      • March 2022
      • Case

      BTS & ARMY

      By: Doug J. Chung and Kay R. Koo
      The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have...  View Details
      Keywords: Entertainment; Music Entertainment; Marketing; Music Industry; Music Industry
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      Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Case 522-077, March 2022.
      • October 2020
      • Case

      John Branca: Negotiating the Beatles' Northern Songs Catalog (A)

      By: James K. Sebenius and Alex Green
      In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...  View Details
      Keywords: Negotiation; Entertainment; Music Entertainment; Strategy; Music Industry; Music Industry; United States; United Kingdom
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating the Beatles' Northern Songs Catalog (A)." Harvard Business School Case 921-009, October 2020.
      • Article

      Music's Last Best Hope Lies in Live-Streaming

      By: Scott Duke Kominers
      With big crowds and concerts off limits, there is almost no other way for performers to make money.  View Details
      Keywords: Music Entertainment; Online Technology
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      Kominers, Scott Duke. "Music's Last Best Hope Lies in Live-Streaming." Bloomberg Opinion (August 3, 2020).
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Music Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • January 2020
      • Supplement

      John Branca: Negotiating Michael Jackson’s Thriller (B)

      By: James K. Sebenius and Alex Green
      Supplements the (A) case.  View Details
      Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson’s Thriller (B)." Harvard Business School Supplement 920-036, January 2020.
      • October 2019 (Revised January 2020)
      • Case

      John Branca: Negotiating Michael Jackson's Thriller (A)

      By: James K. Sebenius and Alex Green
      John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.  View Details
      Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)
      • October 2019
      • Case

      Street Symphony: Making Human Connections Through Music

      By: Rohit Deshpandé
      To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians...  View Details
      Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
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      Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...  View Details
      Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Music Industry; Music Industry; Music Industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • September 2019
      • Case

      Alicia Keys

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Music Industry; Music Industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
      • March 2019 (Revised July 2019)
      • Case

      El Sistema

      By: Tarun Khanna and Jenn Chang
      El Sistema explores an NGO that changes the life of thousands of young people in Venezuela and around the world through musical education.  View Details
      Keywords: Non-Governmental Organizations; Education; Music Entertainment; Venezuela
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      Khanna, Tarun, and Jenn Chang. "El Sistema." Harvard Business School Case 719-502, March 2019. (Revised July 2019.)
      • January 2019 (Revised March 2021)
      • Case

      SoundCloud: Subscription Streaming?

      By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
      Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...  View Details
      Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Music Industry; Europe; Germany; Sweden; United States
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      Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
      • Article

      Leonard Bernstein and the Promise of America

      By: Scott Duke Kominers
      Keywords: Music Entertainment; United States
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      Kominers, Scott Duke. "Leonard Bernstein and the Promise of America." Bloomberg Opinion (August 24, 2018).
      • July 2018
      • Case

      Financing Anghami's Growth

      By: Ramana Nanda and Eren Kuzucu
      In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by...  View Details
      Keywords: Growth; Startups; Copyright; Business Startups; Business Model; Music Entertainment; Decisions; Technological Innovation; Venture Capital; Internet and the Web; Growth and Development Strategy; Financial Strategy; Product Marketing; Product Launch; Product Development; Expansion; Digital Platforms; Agreements and Arrangements; Valuation; Decision Making; Middle East; Lebanon
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      Nanda, Ramana, and Eren Kuzucu. "Financing Anghami's Growth." Harvard Business School Case 819-033, July 2018.
      • March 2018 (Revised October 2019)
      • Case

      Yo-Yo Ma and Silkroad

      By: Rohit Deshpandé, Paul A. Gompers and Scott Duke Kominers
      Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of...  View Details
      Keywords: Managing Diverse Teams; Leadership Transitions; Global Innovation; Music; Cultural Entrepreneurship; Nonprofit Organizations; Music Entertainment; Leadership; Transition
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      Deshpandé, Rohit, Paul A. Gompers, and Scott Duke Kominers. "Yo-Yo Ma and Silkroad." Harvard Business School Case 818-110, March 2018. (Revised October 2019.)
      • June 2017
      • Case

      AKB48: Going Global? (A)

      By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
      After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...  View Details
      Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
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      Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
      • June 2017 (Revised December 2017)
      • Case

      CJ E&M: KCON Goes Global

      By: Elie Ofek and Michael Norris
      In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music...  View Details
      Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry
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      Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
      • October 2016 (Revised July 2017)
      • Case

      The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

      By: Rohit Deshpande and Annelena Lobb
      The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The...  View Details
      Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Music Industry; Los Angeles
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      Deshpande, Rohit, and Annelena Lobb. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship." Harvard Business School Case 517-006, October 2016. (Revised July 2017.)
      • Article

      The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

      By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
      Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced...  View Details
      Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment
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      Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
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