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    • All HBS Web  (773)
      • Faculty Publications  (139)

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      • December 2022
      • Teaching Note

      Leonard Bernstein: Changing the World

      By: Robert Simons and Shirley Sun
      Teaching Note for HBS Case No. 122-056. The case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to...  View Details
      Keywords: Entertainment; Personal Characteristics; Work-Life Balance; Entrepreneurship; Success; Values and Beliefs; Mission and Purpose; Personal Development and Career; Entertainment and Recreation Industry
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      Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Teaching Note 123-032, December 2022.
      • September 2022
      • Case

      Selling for a Song: Valuing Robert Farrell’s Music Catalog

      By: E. Scott Mayfield and Chijioke Orjiakor
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      Mayfield, E. Scott, and Chijioke Orjiakor. "Selling for a Song: Valuing Robert Farrell’s Music Catalog." Harvard Business School Case 223-029, September 2022.
      • March 2022 (Revised April 2022)
      • Teaching Note

      Spotify's Audio-First Strategy: Leading the Podcasting Market

      By: Hong Luo and Carol Lin
      Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in...  View Details
      Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry
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      Luo, Hong, and Carol Lin. "Spotify's Audio-First Strategy: Leading the Podcasting Market." Harvard Business School Teaching Note 722-443, March 2022. (Revised April 2022.)
      • 2022
      • Working Paper

      The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

      By: John A. Deighton and Leora Kornfeld
      This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:...  View Details
      Keywords: Digital Culture; Internet and the Web; Consumer Behavior; Society
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      Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
      • January 2022 (Revised July 2022)
      • Case

      Leonard Bernstein: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to open doors for him. As his fame grew,...  View Details
      Keywords: Impact; Personal Development and Career; Music Industry; Music Industry
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      Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Case 122-056, January 2022. (Revised July 2022.)
      • October 2020
      • Case

      John Branca: Negotiating the Beatles' Northern Songs Catalog (A)

      By: James K. Sebenius and Alex Green
      In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...  View Details
      Keywords: Negotiation; Entertainment; Music Entertainment; Strategy; Music Industry; Music Industry; United States; United Kingdom
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating the Beatles' Northern Songs Catalog (A)." Harvard Business School Case 921-009, October 2020.
      • September 2020 (Revised June 2021)
      • Case

      Gong: Resonating Conversational Insights

      By: Alison Wood Brooks and Trevor Spelman
      In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,...  View Details
      Keywords: Applications and Software; Technological Innovation; Communication; Performance Effectiveness; Sales; Customer Satisfaction; Competitive Strategy
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      Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised June 2021.)
      • Article

      Music's Last Best Hope Lies in Live-Streaming

      By: Scott Duke Kominers
      With big crowds and concerts off limits, there is almost no other way for performers to make money.  View Details
      Keywords: Music Entertainment; Online Technology
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      Kominers, Scott Duke. "Music's Last Best Hope Lies in Live-Streaming." Bloomberg Opinion (August 3, 2020).
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Music Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • May 2020
      • Teaching Note

      Street Symphony: Making Human Connections through Music

      By: Rohit Deshpandé and John Masko
      Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class.  View Details
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      Deshpandé, Rohit, and John Masko. "Street Symphony: Making Human Connections through Music." Harvard Business School Teaching Note 520-042, May 2020.
      • January 2020
      • Supplement

      John Branca: Negotiating Michael Jackson’s Thriller (B)

      By: James K. Sebenius and Alex Green
      Supplements the (A) case.  View Details
      Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson’s Thriller (B)." Harvard Business School Supplement 920-036, January 2020.
      • October 2019 (Revised January 2020)
      • Case

      John Branca: Negotiating Michael Jackson's Thriller (A)

      By: James K. Sebenius and Alex Green
      John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.  View Details
      Keywords: Dealmaking; Negotiation; Entertainment; Music Entertainment
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      Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)
      • October 2019 (Revised September 2021)
      • Case

      Gupta Media: Performance Marketing in the Digital Age

      By: V. Kasturi Rangan and Courtney Han
      Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...  View Details
      Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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      Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised September 2021.)
      • October 2019
      • Case

      Street Symphony: Making Human Connections Through Music

      By: Rohit Deshpandé
      To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians...  View Details
      Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
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      Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Music Industry; Music Industry; Music Industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...  View Details
      Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Music Industry; Music Industry; Music Industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • September 2019
      • Case

      Alicia Keys

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Music Industry; Music Industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
      • March 2019 (Revised July 2019)
      • Case

      El Sistema

      By: Tarun Khanna and Jenn Chang
      El Sistema explores an NGO that changes the life of thousands of young people in Venezuela and around the world through musical education.  View Details
      Keywords: Non-Governmental Organizations; Education; Music Entertainment; Venezuela
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      Khanna, Tarun, and Jenn Chang. "El Sistema." Harvard Business School Case 719-502, March 2019. (Revised July 2019.)
      • January 2019 (Revised March 2021)
      • Case

      SoundCloud: Subscription Streaming?

      By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
      Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...  View Details
      Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
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      Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
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