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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- October 2020
- Case
John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
By: James K. Sebenius and Alex Green
In 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes à Court, Branca...
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- September 2020 (Revised November 2020)
- Case
Gong: Resonating Conversational Insights
By: Alison Wood Brooks and Trevor Spelman
In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,...
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- Article
Music's Last Best Hope Lies in Live-Streaming
With big crowds and concerts off limits, there is almost no other way for performers to make money.
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Kominers, Scott Duke. "Music's Last Best Hope Lies in Live-Streaming." Bloomberg Opinion (August 3, 2020).
- July 2020 (Revised October 2020)
- Case
Live Nation and Pharrell Williams
By: Anita Elberse and Kate Christensen
“We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...
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Keywords:
music;
Entertainment;
Superstars;
Talent;
Labor Economics;
General Management;
music Entertainment;
Media;
Talent And Talent Management;
Joint Ventures;
Marketing;
Strategy;
music Industry
Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
- June 2020 (Revised October 2020)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...
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Keywords:
Branding;
Media Businesses;
Hospitality;
Hospitality Industry;
Digital;
Brands And Branding;
Media;
Marketing;
Marketing Strategy;
Organizational Change And Adaptation;
Strategy;
Media And Broadcasting Industry;
Food And Beverage Industry;
United Kingdom;
United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.)
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is...
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- June 2020
- Case
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
By: Anita Elberse and Lizzy Woodham
Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...
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Keywords:
music;
Entertainment;
Superstars;
Talent;
Talent Development;
Labor Economics;
General Management;
music Entertainment;
Media;
Talent And Talent Management;
Labor;
Contracts;
Marketing;
Strategy;
music Industry;
Entertainment And Recreation Industry
Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
- May 2020
- Teaching Note
Street Symphony: Making Human Connections through Music
By: Rohit Deshpandé and John Masko
Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class.
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- May 2020 (Revised August 2020)
- Case
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....
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Keywords:
Marketing;
Brands And Branding;
Marketing Communications;
Advertising;
Luxury;
Consumer Products Industry;
Apparel And Accessories Industry;
Retail Industry;
Detroit;
United States;
North America
Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised August 2020.)
- January 2020
- Case
John Branca: Negotiating Michael Jackson’s Thriller (B)
By: James K. Sebenius and Alex Green
Supplements the (A) case.
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Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson’s Thriller (B)." Harvard Business School Case 920-036, January 2020.
- October 2019 (Revised January 2020)
- Case
John Branca: Negotiating Michael Jackson's Thriller (A)
By: James K. Sebenius and Alex Green
John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.
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Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)
- October 2019 (Revised August 2020)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Digital Marketing;
Social Media;
Marketing;
Online Advertising;
Performance;
Measurement And Metrics;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised August 2020.)
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice – one that had the power to heal audiences and musicians...
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Keywords:
Arts;
Cultural Entrepreneurship;
Nonprofit Organizations;
Social Issues;
Business And Community Relations;
music Industry;
Los Angeles;
California;
United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- October 2019 (Revised December 2019)
- Case
Swizz Beatz and Alicia Keys: A Power Couple
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...
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Keywords:
Entertainment;
music Entertainment;
Personal Development And Career;
Entrepreneurship;
Goals And Objectives;
Power And Influence;
music Industry;
Entertainment And Recreation Industry;
Fine Arts Industry
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
- October 2019 (Revised December 2019)
- Case
Swizz Beatz
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.
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Keywords:
Entertainment;
music Entertainment;
Television Entertainment;
Entrepreneurship;
Entertainment And Recreation Industry;
Fine Arts Industry;
music Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
- September 2019
- Case
Alicia Keys
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...
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Keywords:
Entertainment;
music Entertainment;
Television Entertainment;
Entrepreneurship;
Personal Development And Career;
Fine Arts Industry;
music Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
- March 2019 (Revised July 2019)
- Case
El Sistema
By: Tarun Khanna and Jenn Chang
El Sistema explores an NGO that changes the life of thousands of young people in Venezuela and around the world through musical education.
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Khanna, Tarun, and Jenn Chang. "El Sistema." Harvard Business School Case 719-502, March 2019. (Revised July 2019.)
- January 2019 (Revised February 2020)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...
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Keywords:
Audio;
Recording;
Artist;
music;
Music Downloads;
Streaming;
Radio;
Subscription;
Subscription Model;
Mainstream;
Growth;
Lawsuit;
Licensing;
Customers;
Platform;
Pivot;
music Entertainment;
Strategy;
Leadership;
Business Model;
Decision Making;
Advertising;
music Industry;
Europe;
Germany;
Sweden;
United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised February 2020.)
- December 2018
- Supplement
Zeswitz Music
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Zeswitz Music." Harvard Business School Multimedia/Video Supplement 219-707, December 2018.
- Article
Leonard Bernstein and the Promise of America
Kominers, Scott Duke. "Leonard Bernstein and the Promise of America." Bloomberg Opinion (August 24, 2018).
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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...