Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (5) Arrow Down
Filter Results : (5) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (61)
    • Faculty Publications  (5)

    Show Results For

    • All HBS Web  (61)
      • Faculty Publications  (5)

      Multiplier Firms Remove Multiplier Firms →

      Page 1 of 5 Results

      Are you looking for?

      → Search All HBS Web
      • May 2021
      • Teaching Plan

      Gera Developments: Leadership at a Crossroads

      By: Christina R. Wing and John Masko
      Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for...  View Details
      Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; San Francisco
      Citation
      Purchase
      Related
      Wing, Christina R., and John Masko. "Gera Developments: Leadership at a Crossroads." Harvard Business School Teaching Plan 621-109, May 2021.
      • July 2020 (Revised November 2020)
      • Case

      Gera Developments: Leadership at a Crossroads

      By: Christina R. Wing and John Masko
      For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for urban Indian families. Over the 2010s,...  View Details
      Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; United States
      Citation
      Educators
      Purchase
      Related
      Wing, Christina R., and John Masko. "Gera Developments: Leadership at a Crossroads." Harvard Business School Case 621-018, July 2020. (Revised November 2020.)
      • Article

      Beyond the Target Customer: Social Effects in CRM Campaigns

      By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
      Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the...  View Details
      Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
      Citation
      Find at Harvard
      Read Now
      Related
      Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
      • 2017
      • Working Paper

      Explaining the Vertical-to-Horizontal Transition in the Computer Industry

      By: Carliss Y. Baldwin
      This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the...  View Details
      Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Technology Platform; Computer Industry
      Citation
      Read Now
      Related
      Baldwin, Carliss Y. "Explaining the Vertical-to-Horizontal Transition in the Computer Industry." Harvard Business School Working Paper, No. 17-084, March 2017.
      • 2015
      • Chapter

      The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability

      By: Amy C. Edmondson, Martine Haas, John D. Macomber and Tiona Zuzul
      In both the private and public sectors, organizations around the world face increasingly pressing questions about how to stimulate and manage change for long-term environmental, social, and economic sustainability. The purpose of this chapter is to highlight the roles...  View Details
      Keywords: Blueprint Logic; Learning Logic; Megaprojects; Multiplier Firms; Leading Change; Environmental Sustainability
      Citation
      Find at Harvard
      Related
      Edmondson, Amy C., Martine Haas, John D. Macomber, and Tiona Zuzul. "The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability." Chap. 11 in Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
      • 1

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College