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      • October 2017
      • Case

      LeBron James: Building a Hollywood Empire

      By: Anita Elberse
      It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television...  View Details
      Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
      • October 2016 (Revised February 2020)
      • Case

      Dwayne 'The Rock' Johnson

      By: Anita Elberse
      In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television...  View Details
      Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
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