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- January 2021
- Case
Saham Group: It's In the Genes
By: Christina R. Wing and Gamze Yucaoglu
The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate...
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- July 2020 (Revised September 2020)
- Case
Property Finder's Strategy for Online Classifieds in the MENA Region
By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
- March 2019
- Supplement
KITEA (B): Getting Ready to Face IKEA
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in...
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Keywords:
Retail;
Kitea;
Ikea;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Business Model;
Market Entry And Exit;
Retail Industry;
morocco;
Africa;
North Africa
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (B): Getting Ready to Face IKEA." Harvard Business School Supplement 719-421, March 2019.
- March 2019
- Supplement
KITEA (E): IKEA's Opening Day
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA...
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Keywords:
Private Sector;
For-profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
- March 2019
- Supplement
KITEA (F): Expanding in Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in...
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Keywords:
Retail;
Kitea;
Ikea;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Success;
Expansion;
Strategy;
Retail Industry;
Africa;
North Africa;
morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (F): Expanding in Africa." Harvard Business School Supplement 719-423, March 2019.
- March 2019
- Supplement
KITEA (C): A Surprise Delay
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not...
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Keywords:
Private Sector;
For-profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Organizational Change And Adaptation;
Retail Industry;
Africa;
North Africa;
morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
- March 2019
- Supplement
KITEA (D): Further Changes
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay...
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Keywords:
Private Sector;
For-profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Organizational Change And Adaptation;
Retail Industry;
Africa;
North Africa;
morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.
- March 2019
- Teaching Note
KITEA (A)—(F)
By: Ramon Casadesus-Masanell and Karen Elterman
This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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- February 2019
- Supplement
KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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Keywords:
Kitea;
Ikea;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
morocco
- January 2019 (Revised January 2021)
- Case
KITEA (A): Democratizing Furniture in Morocco
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...
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Keywords:
Retail;
Kitea;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Strategy;
Competitive Strategy;
Adaptation;
Corporate Strategy;
Competitive Advantage;
Retail Industry;
Africa;
morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
- November 2018
- Case
Attijariwafa Bank: Egypt Expansion
By: Victoria Ivashina and Alpana Thapar
This case follows Attijariwafa Bank, a leading Morocco-based commercial bank, giving insight into its risk management practices and its international expansion over time. In particular, the case focuses on its planned acquisition of Barclays Bank Egypt in 2017. At this...
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Keywords:
Commercial Banking;
Risk Management;
Small And Medium Enterprises;
Acquisitions;
International Expansion;
Emerging Markets;
Africa;
Smes
Ivashina, Victoria, and Alpana Thapar. "Attijariwafa Bank: Egypt Expansion." Harvard Business School Case 219-008, November 2018.
- March 2018 (Revised January 2019)
- Case
Morocco
By: Kristin Fabbe and Alpana Thapar
Keywords:
morocco
Fabbe, Kristin, and Alpana Thapar. "Morocco." Harvard Business School Case 718-056, March 2018. (Revised January 2019.)
- December 2017 (Revised December 2018)
- Case
OCP Group
By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and...
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Keywords:
Ocp;
Ocp Group;
Casablanca;
Chemicals;
Chemicals;
Operations;
Transformation;
Competitive Strategy;
Competitive Advantage;
Chemical Industry;
morocco
Fabbe, Kristin, Forest Reinhardt, Natalie Kindred, and Alpana Thapar. "OCP Group." Harvard Business School Case 718-002, December 2017. (Revised December 2018.)
- February 2017 (Revised March 2018)
- Case
BIM: Finding New Ways to Grow
By: Michael Chu and Gamze Yucaoglu
BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs...
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Keywords:
Turkey;
Emerging Markets;
Private Sector;
For-profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth And Development Strategy;
Value Creation;
Change Management;
Decision;
Growth Management;
Emerging Markets;
Private Sector;
For-profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth And Development Strategy;
Value Creation;
Change Management;
Decisions;
Growth Management;
Retail Industry;
Turkey
Chu, Michael, and Gamze Yucaoglu. "BIM: Finding New Ways to Grow." Harvard Business School Case 317-097, February 2017. (Revised March 2018.)
- September 2014 (Revised September 2015)
- Case
Doing Business in Morocco
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...
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- Article
Happiness on Tap: Piped Water Adoption in Urban Morocco
By: Florencia Devoto, Esther Duflo, Pascaline Dupas, William Pariente and Vincent Pons
Connecting private dwellings to the water main is expensive and typically cannot be publicly financed. We show that households' willingness to pay for a private connection is high when it can be purchased on credit, not because a connection improves health but
because...
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Devoto, Florencia, Esther Duflo, Pascaline Dupas, William Pariente, and Vincent Pons. "Happiness on Tap: Piped Water Adoption in Urban Morocco." American Economic Journal: Economic Policy 4, no. 4 (November 2012): 68–99.
- March 2006 (Revised September 2006)
- Case
Irizar in 2005
By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly...
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Keywords:
Business Model;
Business Startups;
Customer Focus And Relationships;
Resignation And Termination;
Leadership Style;
Production;
Quality;
Luxury;
Competitive Advantage;
Construction Industry;
Real Estate Industry;
South Africa;
China;
India;
Mexico;
Brazil
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
- Research Summary
Violence and Forced Migration
By: Kristin E. Fabbe
Professor Fabbe’s second area of research focuses on individual and collective responses to violence and forced migration. Under this research stream, she has implemented large survey projects in Iraq, Turkey, and Morocco. Her work in Turkey tests the notion that... View Details