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    • All HBS Web  (41)
      • Faculty Publications  (15)

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      • January 2021
      • Case

      Saham Group: It's In the Genes

      By: Christina R. Wing and Gamze Yucaoglu
      The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate...  View Details
      Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa
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      Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
      • March 2019
      • Teaching Note

      KITEA (A)—(F)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.  View Details
      Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Karen Elterman. "KITEA (A)—(F)." Harvard Business School Teaching Note 719-490, March 2019.
      • March 2019
      • Supplement

      KITEA (B): Getting Ready to Face IKEA

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in...  View Details
      Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Business Model; Market Entry and Exit; Retail Industry; Morocco; Africa; North Africa
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (B): Getting Ready to Face IKEA." Harvard Business School Supplement 719-421, March 2019.
      • March 2019
      • Supplement

      KITEA (C): A Surprise Delay

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not...  View Details
      Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
      • March 2019
      • Supplement

      KITEA (D): Further Changes

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay...  View Details
      Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.
      • March 2019
      • Supplement

      KITEA (E): IKEA's Opening Day

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA...  View Details
      Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
      • March 2019
      • Supplement

      KITEA (F): Expanding in Africa

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in...  View Details
      Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Success; Expansion; Strategy; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (F): Expanding in Africa." Harvard Business School Supplement 719-423, March 2019.
      • February 2019
      • Supplement

      KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

      By: Ramon Casadesus-Masanell
      This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.  View Details
      Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon. "KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)." Harvard Business School PowerPoint Supplement 719-807, February 2019.
      • January 2019 (Revised January 2021)
      • Case

      KITEA (A): Democratizing Furniture in Morocco

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...  View Details
      Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
      • March 2018 (Revised January 2019)
      • Case

      Morocco

      By: Kristin Fabbe and Alpana Thapar
      Keywords: Morocco
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      Fabbe, Kristin, and Alpana Thapar. "Morocco." Harvard Business School Case 718-056, March 2018. (Revised January 2019.)
      • December 2017 (Revised December 2018)
      • Case

      OCP Group

      By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
      This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and...  View Details
      Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco
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      Fabbe, Kristin, Forest Reinhardt, Natalie Kindred, and Alpana Thapar. "OCP Group." Harvard Business School Case 718-002, December 2017. (Revised December 2018.)
      • February 2017 (Revised March 2018)
      • Case

      BIM: Finding New Ways to Grow

      By: Michael Chu and Gamze Yucaoglu
      BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs...  View Details
      Keywords: Turkey; Decision; Emerging Markets; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Change Management; Decisions; Growth Management; Retail Industry; Turkey
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      Chu, Michael, and Gamze Yucaoglu. "BIM: Finding New Ways to Grow." Harvard Business School Case 317-097, February 2017. (Revised March 2018.)
      • September 2014 (Revised September 2015)
      • Case

      Doing Business in Morocco

      By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
      This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...  View Details
      Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco
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      Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Doing Business in Morocco." Harvard Business School Case 315-007, September 2014. (Revised September 2015.)
      • Article

      Happiness on Tap: Piped Water Adoption in Urban Morocco

      By: Florencia Devoto, Esther Duflo, Pascaline Dupas, William Pariente and Vincent Pons
      Connecting private dwellings to the water main is expensive and typically cannot be publicly financed. We show that households' willingness to pay for a private connection is high when it can be purchased on credit, not because a connection improves health but because...  View Details
      Keywords: Water Supply; Urban Development; Household; Credit; Well-being; Morocco
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      Devoto, Florencia, Esther Duflo, Pascaline Dupas, William Pariente, and Vincent Pons. "Happiness on Tap: Piped Water Adoption in Urban Morocco." American Economic Journal: Economic Policy 4, no. 4 (November 2012): 68–99.
      • Forthcoming
      • Article

      Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization

      By: Matt Buehler, Kristin Fabbe and Eleni Kyrkopoulou
      To stop refugees and migrants, states have enlisted neighboring third countries to act as buffers, thereby outsourcing border security. With many sub-Saharan migrants transiting North Africa, these regimes there have increasingly served as the EU’s gendarme. Existing...  View Details
      Keywords: Border Externalization; Border Security; Migration; Sub-Saharan African Migrants; Immigration; National Security; North Africa; Morocco
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      Buehler, Matt, Kristin Fabbe, and Eleni Kyrkopoulou. "Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization." Journal of Immigrant & Refugee Studies (forthcoming). (Published online February 21, 2022.)
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