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Signaling When Nobody Is Watching: A Reputation Heuristics Account of Outrage and Punishment in One-shot Anonymous Interactions
By: Jillian J. Jordan and David G. Rand
Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. However, why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation...
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Keywords:
Signaling;
Morality;
Trustworthiness;
Anger;
Third-party Punishment;
Moral Sensibility;
Behavior;
Trust;
Reputation