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- 2022
- Working Paper
Moral Thin-Slicing: How Snap Judgments Affect Online Sharing of Moral Content
By: Julian De Freitas and Alon Hafri
Consumers are exposed to a range of provocative moral transgressions online, as when consuming viral videos on social media or morally charged advertisements. Given limits on time and attention, consumers increasingly make moral evaluations in a few seconds or less,...
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Keywords:
Moral Judgement;
Thin Slices;
Social Media;
Fake News;
Misinformation;
Moral Sensibility;
Behavior;
News
De Freitas, Julian, and Alon Hafri. "Moral Thin-Slicing: How Snap Judgments Affect Online Sharing of Moral Content." Harvard Business School Working Paper, No. 23-002, July 2022.