Publications
Publications
Show Results For
-
All HBS Web
(3)
- Faculty Publications (1)
Page 1 of
1
Result
- 2022
- Working Paper
Moral Thin-Slicing: How Snap Judgments Affect Online Sharing of Moral Content
By: Julian De Freitas and Alon Hafri
Consumers are exposed to a range of provocative moral transgressions online, as when consuming viral videos on social media or morally charged advertisements. Given limits on time and attention, consumers increasingly make moral evaluations in a few seconds or less,...
View Details
Keywords:
Moral Judgement;
Thin Slices;
Social Media;
Fake News;
Misinformation;
Moral Sensibility;
Behavior;
News