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For millennials, who were born between 1981 and 1996, this is likely their first encounter with the kind of market turmoil we're experiencing right...
For millennials, who were born between 1981 and 1996, this is likely their first encounter with the kind of market turmoil we're experiencing right...
- January 2021
- Case
The FIRE Savings Calculator
By: Michael Parzen and Paul J. Hamilton
This case follows Carol Muñoz, a member of the Financial Independence, Retire Early (FIRE) lifestyle movement. At the age of 45, Carol is considering retiring and living off the $1 million she has accumulated. Using Monte Carlo simulation, Carol forecasts the...
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- January 2021
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to exlpore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
＂marketing Analytics＂;
Marketing Communication;
Marketing Research;
Data-driven Management;
E-commerce;
E-commerce Strategy;
Ethical Decision Making;
Crm;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Data And Data Sets;
Management;
Customer Relationship Management;
Ethics;
Retail Industry;
Technology Industry;
United States
- January 2021
- Article
A Model of Relative Thinking
By: Benjamin Bushong, Matthew Rabin and Joshua Schwartzstein
Fixed differences loom smaller when compared to large differences. We propose a model of relative thinking where a person weighs a given change along a consumption dimension by less when it is compared to bigger changes along that dimension. In deterministic settings,...
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- December 2020 (Revised January 2021)
- Case
Arcos Dorados: A QSR Recovery Plan
By: Forest Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s...
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Keywords:
Agribusiness;
Animal-based Agribusiness;
Plant-based Agribusiness;
Customer Value And Value Chain;
Income;
Macroeconomics;
Environmental Management;
Environmental Sustainability;
Cross-cultural And Cross-border Issues;
Food;
Health Pandemics;
Crisis Management;
Logistics;
Corporate Social Responsibility And Impact;
Strategic Planning;
Food And Beverage Industry;
Agriculture And Agribusiness Industry;
Retail Industry;
Latin America;
Aruba;
Guadeloupe;
Martinique;
Mexico;
Panama;
Costa Rica;
Argentina;
Brazil;
Chile;
Colombia;
Ecuador;
French Guiana;
Peru;
Uruguay;
Venezuela;
Puerto Rico;
Trinidad And Tobago
- December 2020
- Article
Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self-Worth
By: D. Ward, L.E. Park, K. Naragon-Gainey, H. Jung and A.V. Whillans
Although people may think that money improves one’s relationships, research suggests otherwise. Focusing on money is associated with spending less time maintaining relationships (Whillans & Dunn, 2018) and less desire to rely on others for help (Vohs, Mead, & Goode,...
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- 2020
- Working Paper
The Twofold Effect of Customer Retention in Freemium Settings
By: Eva Ascarza, Oded Netzer and Julian Runge
The main tradeoff in designing freemium services is how much of the product to offer for free. At the heart of such a tradeoff is the balancing act of providing a valuable free product in order to acquire and engage consumers, while making the free product limited...
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- November 2020
- Case
Community-First Public Safety
By: Mitchell B. Weiss and Sarah Mehta
How many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short...
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- October 2020 (Revised January 2021)
- Case
Divesting Harvard's Endowment
By: Daniel Green, Luis M. Viceira and Holly Fetter
By early 2020 Harvard University was facing growing pressure from students, faculty, and alumni to divest its $40 billion endowment of financial stakes in fossil fuel producers. Its previous policy of avoiding the issue was quickly becoming outdated—$21 trillion of...
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- 2020
- Working Paper
Income Volatility Increases Financial Impatience
By: Colin West, A.V. Whillans and Sanford DeVoe
Using a multi-method approach, we investigate whether income volatility is associated with financial impatience—the preference to receive a small sum of money immediately over a larger sum of money later. We find that experiencing more income volatility—including a...
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Keywords:
Income Volatility;
Compensation;
Impatience;
Time Preferences;
Income;
Personal Finance;
Behavior;
Demographics;
Policy
- October 2020
- Article
Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money
By: Alice Lee-Yoon, Grant Donnelly and A.V. Whillans
Consumers feel increasingly pressed for time and money. Gifts have the potential to reduce scarcity in recipients’ lives, yet little is known about how recipients perceive gifts given with the intention of saving them time or money. Across four studies (N=1,403), we...
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- September 2020
- Case
Building India's 2.0: PayNearby
By: Lauren Cohen and Spencer C. N. Hagist
Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking...
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- September 2020
- Case
Getaway
By: Ryan W. Buell and Amy Klopfenstein
Since its founding, Getaway’s service offering – tiny, modern cabins in the woods, located within a two-hour drive of major metropolitan areas – had been met with tremendous demand. Overworked and overconnected city dwellers reveled in the opportunity to take a break...
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- September 2020
- Case
An Introduction to Money Laundering: 'The Hunter'
By: Eugene Soltes, Guilhem Ros and Grace Liu
Money laundering schemes disguise the criminal origins of an estimated 2% to 5% of the world’s gross domestic product. Money laundering not only enables criminals to escape detection, but may also be used to finance further criminal operations including terrorism. This...
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- 2020
- Book
Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness
By: Max Bazerman
Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Bazerman argues that we can better balance both dimensions—and we needn’t seek perfection to make...
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- Fall 2020
- Article
Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It
How does one witness to businesspeople about climate change? Climate change is a problem for the collective and the long term, whereas business often requires a ruthless focus on the individual and the quarter. Climate change is an ethical catastrophe whose solution...
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- September 2020
- Article
Dignity, Inequality, and the Populist Backlash: Lessons from America and Europe for a Sustainable Globalization
By: Rawi Abdelal
The greatest challenge to the sustainability of our current era of globalization comes from within the United States. Most Americans have come to reject globalization. We must discern the lessons from the parts of the developed world where the backlash is also...
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- September 3, 2020
- Article
How to Measure a Company's Real Impact
By: Ronald Cohen and George Serafeim
Impact transparency will reshape capitalism. By shifting the pursuit of profit away from negligently creating problems to purposefully creating valuable solutions for the world, it will redefine success, so that its measure is not just money, but the positive impact we...
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Keywords:
Impact;
Impact Investing;
Impact Measurement;
Impact Investment;
Impact Investment Funds;
Accountability;
Accounting Information;
Corporate Performance;
Sustainability;
Social Impact;
Capitalism;
Accounting;
Corporate Accountability;
Performance;
Measurement And Metrics;
Social Enterprise;
Society
- September 2020
- Case
Tulsa Remote: Moving Talent to Middle America
By: Prithwiraj Choudhury and Emma Salomon
Tulsa Remote sought to attract a diverse group of remote workers to the city of Tulsa, Oklahoma—and was willing to put its money where its mouth was, offering $10,000 and a range of wraparound services for its program participants. After a successful pilot year, which...
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- August 2020
- Case
Gerald Chertavian
By: Leslie Perlow and Matthew Preble
Gerald Chertavian (HBS 1992) finds himself at a personal crossroads. It is 1999--the height of the dot com-bubble--and Chertavian and his business partners have just sold their Internet-based business for $83 million. His share of the sale’s proceeds means that he has...
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- August 2020 (Revised October 2020)
- Exercise
To Prioritize Money or Time? The P-Mot Exercise (Student)
By: Ashley Whillans and Liz Goldenberg
Working professionals are often in the predicament of needing to make a choice between activities that will grant them more money or more time. Indeed, in large-scale representative panels of working adults, most respondents report feeling pressed for both time and...
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