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All HBS Web
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- Faculty Publications (60)
Momentum →
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- September 2019
- Case
Sonia Millar: Negotiating for the C-Suite
By: Joshua D. Margolis and Anne Donnellon
This case addresses the nuances of gender dynamics and career progression at the top of the organization, where even women who have strong leadership expertise, experience, and alliances with powerful male colleagues still get stuck. Told from the point of view of...
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Keywords:
Executives;
CEO;
Promotion;
Gender Bias;
Personal Development and Career;
Gender;
Diversity;
Power and Influence
Margolis, Joshua D., and Anne Donnellon. "Sonia Millar: Negotiating for the C-Suite." Harvard Business School Brief Case 920-555, September 2019.
- July 2019 (Revised August 2020)
- Case
Peabody Essex Museum: What Next?
By: V. Kasturi Rangan and Jeffrey F. Rayport
The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecessor cultural institutions, operating since 1799, in Salem, Massachusetts. Dan Monroe, its founding CEO, began a process of building...
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Rangan, V. Kasturi, and Jeffrey F. Rayport. "Peabody Essex Museum: What Next?" Harvard Business School Case 520-009, July 2019. (Revised August 2020.)
- February 2018 (Revised June 2018)
- Case
Uruguay: Facing the 21st Century
By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop
In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular...
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Keywords:
Uruguay;
Edgardo Novick;
Business Cycles;
Macroeconomics;
Geographic Location;
Government and Politics;
Wealth and Poverty;
Economic Slowdown and Stagnation;
Globalization;
Pulp and Paper Industry;
Agriculture and Agribusiness Industry;
Uruguay
Reinert, Sophus A., Michael Chu, and Carin-Isabel Knoop. "Uruguay: Facing the 21st Century." Harvard Business School Case 318-019, February 2018. (Revised June 2018.)
- August 2017
- Case
Hacking Heroin
By: Mitchell Weiss and Sarah Mehta
"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said....
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Keywords:
Public Entrepreneurship;
Hackathon;
Heroin;
Opioids;
Crowdsourcing;
Public Sector;
Entrepreneurship;
Innovation and Invention;
Collaborative Innovation and Invention;
Health Pandemics;
Public Administration Industry;
Health Industry;
Ohio;
Cincinnati
Weiss, Mitchell, and Sarah Mehta. "Hacking Heroin." Harvard Business School Case 818-010, August 2017.
- January 2017 (Revised February 2018)
- Case
Godiva Japan: Think Local, Scale Global
By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,...
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Keywords:
Branding;
Internationalization;
Innovation;
Positioning;
Customer Segmentation;
Occasion-based Segmentation;
Execution;
Talent;
Customer-focused Strategies;
Product Positioning;
Globalized Firms and Management;
Change Management;
Talent and Talent Management;
Customer Focus and Relationships;
Product;
Segmentation;
Innovation and Invention;
Brands and Branding;
Retail Industry;
Food and Beverage Industry;
Japan
Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
- December 2016
- Case
thredUP: Think Secondhand First
By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture...
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Keywords:
Scaling Start-ups;
International Expansion;
Online Consignment;
Apparel;
Internet and the Web;
Expansion;
Entrepreneurship;
Global Strategy;
Business Startups;
E-commerce;
Apparel and Accessories Industry;
Retail Industry;
San Francisco
Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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Keywords:
Screenwriting;
Independent Production;
Hollywood;
Film Development;
Film Distribution;
Film Financing;
Manging Uncertainty;
Barriers To Entry;
Globalization;
Digitalization;
Film Entertainment;
Entrepreneurship;
Marketing;
Media;
Strategy;
Motion Pictures and Video Industry;
United States
McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
- February 2016 (Revised October 2017)
- Case
The Jungle and the Debate over Federal Meat Inspection in 1906
By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The...
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- January 2016
- Supplement
Open Innovation at Fujitsu (B)
By: Amy C. Edmondson and Jean-François Harvey
This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034.
The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to...
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Keywords:
Open Innovation;
Collaboration;
Culture Change;
Inter-organizational Relationships;
Teaming;
Maker Movement;
Nascent Industries;
Change Management;
Leading Change;
Organizational Culture;
Leadership;
Emerging Markets;
Collaborative Innovation and Invention;
Information Technology Industry;
Technology Industry;
Japan;
United States;
Sunnyvale
Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (B)." Harvard Business School Supplement 616-035, January 2016.
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
- June 2015 (Revised August 2016)
- Case
Apple's Future: Apple Watch, Apple TV, and/or Apple Car?
By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the...
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Keywords:
Strategy;
Electronics;
Innovation;
Technology;
Technological Innovation;
Competitive Strategy;
Corporate Strategy;
Emerging Markets;
Growth and Development Strategy;
Computer Industry;
Retail Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
- 2015
- Book
Economic Analysis of the Digital Economy
By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic...
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Goldfarb, Avi, Shane Greenstein and Catherine Tucker, eds. Economic Analysis of the Digital Economy. University of Chicago Press, 2015.
- February 2015
- Supplement
The Affordable Care Act (F): Regaining Momentum
By: Joseph L. Bower and Michael Norris
In the fall of 2009, President Obama makes a speech to a joint session of Congress in an attempt to regain lost momentum on health reform and get a bill through Congress.
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Keywords:
Health Care;
Health Care Policy;
Government And Politics;
Health;
Policy;
Health Industry;
United States
Bower, Joseph L., and Michael Norris. "The Affordable Care Act (F): Regaining Momentum." Harvard Business School Supplement 315-037, February 2015.
- October 2014
- Case
Honeywell and the Great Recession (A)
By: Sandra J. Sucher and Susan J. Winterberg
CEO Dave Cote spent six years turning around an ailing Honeywell and in 2008 Cote and his team face a new challenge: how to respond to the Great Recession. Cote does not want to give up the gains he made in transforming and unifying Honeywell. With a fall-off in...
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Keywords:
Layoffs;
Furloughs;
Downsizing;
Work Sharing;
Short Time Work;
Recessions;
Earnings Forecast;
Job Cuts and Outsourcing;
Cost Management;
Executive Compensation;
Crisis Management;
Financial Crisis;
Manufacturing Industry
Sucher, Sandra J., and Susan J. Winterberg. "Honeywell and the Great Recession (A)." Harvard Business School Case 315-022, October 2014.
- May 2014
- Case
Cycle for Survival (A)
By: Das Narayandas, Kerry Herman and Noah Fisher
Katie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away... View Details
Keywords:
Not For Profit;
Cancer;
Partnerships;
United States;
Fundraising;
Nonprofit Organizations;
United States
Narayandas, Das, Kerry Herman, and Noah Fisher. "Cycle for Survival (A)." Harvard Business School Case 514-076, May 2014.
- 2014
- Article
The Growth and Limits of Arbitrage: Evidence from Short Interest
By: Samuel G. Hanson and Adi Sunderam
We develop a novel methodology to infer the amount of capital allocated to quantitative equity arbitrage strategies. Using this methodology, which exploits time-variation in the cross section of short interest, we document that the amount of capital devoted to value...
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Hanson, Samuel G., and Adi Sunderam. "The Growth and Limits of Arbitrage: Evidence from Short Interest." Review of Financial Studies 27, no. 4 (April 2014): 1238–1286. (Winner of the RFS Rising Scholar Prize 2014. Internet Appendix Here.)
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level....
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Keywords:
Technology Strategy;
Product Management;
Startup;
Online Learning;
Digital Platforms;
Entrepreneurship;
Business Startups;
Technology Industry;
Miami;
Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- November 5, 2013
- Article
How to Turn Around Nearly Anything
In turbulent times, turnarounds are increasingly a fact of life. Some companies need to be rescued from the brink of extinction, but that’s not the only kind of turnaround. Others need a course correction while still profitable, or a momentum shift because of...
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Keywords:
Turnarounds;
Change;
Purpose;
Team Building;
Voice;
Positivity;
Organizational Change and Adaptation;
Change Management;
Value;
Assets;
Mission and Purpose
Kanter, Rosabeth M. "How to Turn Around Nearly Anything." Harvard Business Review Digital Articles (November 5, 2013).
- 2013
- Chapter
The Global and the Local in the Beauty Industry: A Historical Perspective
By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty...
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Keywords:
Business History;
Globalization;
History;
Beauty and Cosmetics Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America
Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.