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    • All HBS Web  (1,891)
      • Faculty Publications  (49)

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      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
      Timothy Bresnahan on mobile apps | Harvard Business School Digital Initiative
      We're Thinking About... Just Digital Future Disinformation Reality Machine Learning Curve Climate Disruption New Tech Makers Industry Transformations...
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      • Article

      Want to See the Future of Digital Health Tools? Look to Germany

      By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
      A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the...  View Details
      Keywords: Health Care And Treatment; Transformation; Online Technology; Technological Innovation; Germany
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      Stern, Ariel Dora, Henrik Matthies, Julia Hagen, Jan B. Brönneke, and Jörg F. Debatin. "Want to See the Future of Digital Health Tools? Look to Germany." Harvard Business Review (website) (December 2, 2020).
      • 2020
      • Working Paper

      The Twofold Effect of Customer Retention in Freemium Settings

      By: Eva Ascarza, Oded Netzer and Julian Runge
      The main tradeoff in designing freemium services is how much of the product to offer for free. At the heart of such a tradeoff is the balancing act of providing a valuable free product in order to acquire and engage consumers, while making the free product limited...  View Details
      Keywords: Freemium; Retention; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, And Gambling; mobile Technology; Customers; Retention; Product Design; Strategy
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      Ascarza, Eva, Oded Netzer, and Julian Runge. "The Twofold Effect of Customer Retention in Freemium Settings." Harvard Business School Working Paper, No. 21-062, November 2020.
      • October 2020
      • Case

      Epic Games: Nineteen Eighty-Fortnight

      By: Andy Wu, Miaomiao Zhang and Christopher Zhang
      In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems....  View Details
      Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, And Gambling; mobile Technology; Lawsuits And Litigation; Entrepreneurship; Competitive Strategy; United States
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      Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnight." Harvard Business School Case 721-395, October 2020.
      • September 2020
      • Article

      Regulatory Sandboxes: A Cure for mHealth Pilotitis?

      By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari
      Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered...  View Details
      Keywords: Covid-19; Mhealth; Digital Health; Design Thinking; Regulation; Intervention; Regulatory Sandbox; Health Care And Treatment; Technological Innovation; Design; Governing Rules, Regulations, And Reforms; India
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      Bhatia, Abhishek, Rahul Matthan, Tarun Khanna, and Satchit Balsari. "Regulatory Sandboxes: A Cure for mHealth Pilotitis?" Journal of Medical Internet Research 22, no. 9 (September 2020).
      • August 2020
      • Case

      Skillz: Esports and Skill-Based Mobile Gaming

      By: Andy Wu, David B. Yoffie and George Gonzalez
      Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users...  View Details
      Keywords: Video Games; mobile; Esports; Software; Games, Gaming, And Gambling; mobile Technology; Growth And Development Strategy; Technology; Multi-sided Platforms; United States
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      Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020.
      • Article

      Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

      By: Noy Alon, Ariel Dora Stern and John Torous
      BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...  View Details
      Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care And Treatment; mobile Technology; Software
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      Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
      • January 2020
      • Case

      Banorte Móvil: Data-Driven Mobile Growth

      By: Ayelet Israeli, Carla Larangeira and Mariana Cal
      In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...  View Details
      Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; mobile Technology; Growth And Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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      Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
      • January 2020
      • Teaching Note

      Apple Pay and Mobile Payments in Australia (A) and (B)

      By: Feng Zhu
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      Zhu, Feng. "Apple Pay and Mobile Payments in Australia (A) and (B)." Harvard Business School Teaching Note 620-098, January 2020.
      • October 2019
      • Case

      Leading Bank Leumi into the Future

      By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan
      An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry...  View Details
      Keywords: Mobile Banking; Digital Banking; Fintech; Startup; Financial Services; Artificial Intelligence; Leadership; Innovation; Efficiency; Organizational Change; Personal Development; Female Ceo; Banks And Banking; mobile Technology; Leadership; Organizational Change And Adaptation; Innovation And Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development And Career; Financial Services Industry; Banking Industry; Israel
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      Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
      • 2018
      • Article

      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

      By: Wen Wen and Feng Zhu
      We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,...  View Details
      Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Technology Platform; mobile Technology; Market Entry And Exit; Price; Innovation And Invention
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      Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
      • May 2019 (Revised September 2019)
      • Case

      Mobike and ofo: Dancing with Titans (A)

      By: Shikhar Ghosh and Haibo Zhao
      This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
      Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users...  View Details
      Keywords: Technology; Venture Capital; Financing And Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit Or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China
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      Ghosh, Shikhar, and Haibo Zhao. "Mobike and ofo: Dancing with Titans (A)." Harvard Business School Case 819-135, May 2019. (Revised September 2019.)
      • April 2019 (Revised June 2019)
      • Case

      Voatz

      By: Mitchell Weiss and Maddy Halyard
      Nimit Sawhney scrolled through the tweet stream on his phone, unsure of what to make of it on August 6, 2018 or how to respond. Voatz, the Boston-based startup he co-founded and led, provided a mobile-voting platform. In March of 2018, had successfully piloted the new...  View Details
      Keywords: Mobile App; Cybersecurity; Business Startups; Voting; mobile Technology; Safety
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      Weiss, Mitchell, and Maddy Halyard. "Voatz." Harvard Business School Case 819-123, April 2019. (Revised June 2019.)
      • March 2019
      • Case

      HOPI: Turkey's Shopping Companion

      By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
      The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...  View Details
      Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; mobile Technology; Business Model; Data And Data Sets; Competitive Strategy; Decision Making; Technology Industry; Retail Industry; Turkey
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      Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
      • November 2018 (Revised April 2019)
      • Case

      Nike: Changing the Sneakers Game

      By: Anita Elberse, Bryce Aiken and Howard Johnson
      “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer....  View Details
      Keywords: Digital Strategy; Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; mobile Technology; Strategy; Marketing Strategy; Innovation And Invention; Management; Sports; Entertainment; Apparel And Accessories Industry
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      Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
      • September 2018 (Revised January 2020)
      • Case

      Apple Pay and Mobile Payments in Australia (A)

      By: Feng Zhu, Susan Athey and David Lane
      In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that...  View Details
      Keywords: Payment Methods; Mobile Payment; Digital Platforms; Apple; Banks And Banking; Cooperation; Problems And Challenges; Policy; Banking Industry; Australia
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      Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (A)." Harvard Business School Case 619-010, September 2018. (Revised January 2020.)
      • September 2018 (Revised January 2020)
      • Supplement

      Apple Pay and Mobile Payments in Australia (B)

      By: Feng Zhu, Susan Athey and David Lane
      Supplements the (A) case.  View Details
      Keywords: Payment Methods; Mobile Payment; Digital Platforms; Apple; Banks And Banking; Cooperation; Problems And Challenges; Policy; Banking Industry; Australia
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      Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (B)." Harvard Business School Supplement 619-011, September 2018. (Revised January 2020.)
      • August 2018
      • Case

      Garanti Payment Systems: Digital Transformation Strategy (A)

      By: Shelle M. Santana and Esel Çekin
      Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already...  View Details
      Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Transformation; Digital Technology; Banks And Banking; Business Subsidiaries; mobile Technology; Credit Cards; Brands And Branding; Governing Rules, Regulations, And Reforms; Decision Choices And Conditions; Financial Services Industry
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      Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
      • August 2018
      • Supplement

      Garanti Payment Systems: Digital Transformation Strategy (B)

      By: Shelle M. Santana and Esel Çekin
      Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...  View Details
      Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Transformation; Digital; Technology; Banks And Banking; Business Subsidiaries; mobile Technology; Credit Cards; Brands And Branding; Governing Rules, Regulations, And Reforms; Decision Choices And Conditions
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      Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
      • February 2018
      • Case

      Health Savings Accounts: Enabling Consumer Participation

      By: Regina E. Herzlinger and James Wallace
      Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of...  View Details
      Keywords: Health Care; Healthcare Costs; Health Care And Treatment; Health Insurance; Health Care And Treatment; Cost; Insurance; Innovation And Invention; Health Industry; United States
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      Herzlinger, Regina E., and James Wallace. "Health Savings Accounts: Enabling Consumer Participation." Harvard Business School Case 318-110, February 2018.
      • January 2018 (Revised October 2020)
      • Case

      Giving Birth to Ovia Health

      By: Jeffrey J. Bussgang and Julia Kelley
      In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health...  View Details
      Keywords: Entrepreneurship; Growth And Development Strategy; Market Entry And Exit; Health Care And Treatment; Health Industry
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      Bussgang, Jeffrey J., and Julia Kelley. "Giving Birth to Ovia Health." Harvard Business School Case 818-004, January 2018. (Revised October 2020.)
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      Are you looking for?

      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
      Timothy Bresnahan on mobile apps | Harvard Business School Digital Initiative
      We're Thinking About... Just Digital Future Disinformation Reality Machine Learning Curve Climate Disruption New Tech Makers Industry Transformations...
      → Search All HBS Web
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