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Publications

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    • All HBS Web  (953)
      • Faculty Publications  (213)

      Mission And Purpose Remove Mission And Purpose →

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      Mission & Purpose: Articles, Research, & Case Studies on Missions & Purpose– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      The Type of Purpose That Makes Companies More Profitable
      → Search All HBS Web
      • March 2021
      • Case

      Aligning Mission and Margin at Southern Bancorp

      By: Rebecca M. Henderson, Brian Trelstad and Eren Kuzucu
      In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how Southern Bancorp should continue to grow....  View Details
      Keywords: Banks And Banking; Growth And Development; Corporate Social Responsibility And Impact; mission And purpose; Going Public; Investment Return; Social Issues; Wealth And Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
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      Henderson, Rebecca M., Brian Trelstad, and Eren Kuzucu. "Aligning Mission and Margin at Southern Bancorp." Harvard Business School Case 321-099, March 2021.
      • March 2021
      • Case

      Bill Wilson: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the life choices of Bill Wilson, the founder of Alcoholics Anonymous. A young man with tremendous potential, Wilson hit rock bottom as a drunk. An epiphany, coupled with his personal drive, led him to build a worldwide organization that has helped...  View Details
      Keywords: Leadership Development; Nonprofit Organizations; mission And purpose; Values And Beliefs; Personal Characteristics; Leadership Style; Work-life Balance; Personal Development And Career
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      Simons, Robert L., and Max Saffer. "Bill Wilson: Changing the World." Harvard Business School Case 121-048, March 2021.
      • February 2021
      • Case

      Marie Curie: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case describes the rise of Marie Curie from a poor family in Poland to the pinnacle of scientific fame. The case describes how Curie, as a young woman interested in science, found a way to earn a doctorate at the Sorbonne and perform pathbreaking research on...  View Details
      Keywords: Science; Research; Personal Characteristics; mission And purpose; Success; Work-life Balance; Higher Education; Personal Development And Career
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      Simons, Robert L., and Shirley Sun. "Marie Curie: Changing the World." Harvard Business School Case 121-059, February 2021.
      • February 2021
      • Case

      The Tulsa Massacre and the Call for Reparations

      By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan
      How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government...  View Details
      Keywords: Costs And Consequences; Decisions; Judgment And Decision-making; Lawsuit; Leading Change; Conflict Resolution; Perspective Taking; Prejudice; Bias; Reparations; Decision Making; Decision Choices And Conditions; Cost Vs Benefits; Judgments; Race; Ethics; Fairness; Moral Sensibility; Values And Beliefs; Conflict Management; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, And Reforms; Policy; Government And Politics; Government Legislation; History; Lawsuits And Litigation; Legal Liability; mission And purpose; Corporate Social Responsibility And Impact; Motivation And Incentives; Civil Society Or Community; Social Issues; Oklahoma; Tulsa; United States
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      Desai, Mihir, Ruth Page, Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Multimedia/Video Case 221-707, February 2021.
      • February 2021
      • Case

      Muhammad Ali: Changing The World

      By: Robert Simons and Max Saffer
      This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role...  View Details
      Keywords: Sports; mission And purpose; Personal Characteristics; Religion; Work-life Balance; Family And Family Relationships; Success; Sports Industry
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      Simons, Robert, and Max Saffer. "Muhammad Ali: Changing The World." Harvard Business School Case 121-053, February 2021.
      • December 2020 (Revised February 2021)
      • Supplement

      The Tulsa Massacre and the Call for Reparations

      By: Mihir A. Desai and Suzanne Antoniou
      How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government...  View Details
      Keywords: Cost Vs Benefits; Decision Choices And Conditions; Decisions; Judgments; Race; Fairness; Moral Sensibility; Values And Beliefs; Corporate Accountability; Corporate Governance; Policy; Governing Rules, Regulations, And Reforms; Government Legislation; Government And Politics; Government Administration; Lawsuits And Litigation; Legal Liability; Leading Change; mission And purpose; Corporate Social Responsibility And Impact; Conflict And Resolution; Conflict Management; Loss; Motivation And Incentives; Perspective; Prejudice And Bias; Civil Society Or Community; Social Issues; Welfare; Tulsa; Oklahoma; United States
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      Desai, Mihir A., and Suzanne Antoniou. "The Tulsa Massacre and the Call for Reparations." Harvard Business School PowerPoint Supplement 221-064, December 2020. (Revised February 2021.)
      • December 2020 (Revised February 2021)
      • Supplement

      Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

      By: Linda A. Hill and Emily Tedards
      In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical...  View Details
      Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation And Invention; Transformation; Organizational Culture; Customer Focus And Relationships; Change Management; Talent And Talent Management; Supply Chain; mission And purpose
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      Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised February 2021.)
      • December 2020 (Revised February 2021)
      • Teaching Note

      The Tulsa Massacre and the Call for Reparations

      By: Mihir A. Desai and Suzanne Antoniou
      How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government...  View Details
      Keywords: Cost Vs Benefits; Decision Choices And Conditions; Decisions; Judgments; Race; Fairness; Moral Sensibility; Values And Beliefs; Corporate Accountability; Corporate Governance; Policy; Governing Rules, Regulations, And Reforms; Government Legislation; Government And Politics; Government Administration; Lawsuits And Litigation; Legal Liability; Leading Change; mission And purpose; Corporate Social Responsibility And Impact; Conflict And Resolution; Conflict Management; Loss; Motivation And Incentives; Perspective; Prejudice And Bias; Civil Society Or Community; Social Issues; Welfare; Tulsa; Oklahoma; United States
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      Desai, Mihir A., and Suzanne Antoniou. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Teaching Note 221-044, December 2020. (Revised February 2021.)
      • November 2020
      • Teaching Note

      Unilever's Response to the Future of Work

      By: William R. Kerr and Bailey McAfee
      Teaching Note for HBS Case No. 820-104.  View Details
      Keywords: Change Management; Human Capital; Organizational Change And Adaptation; mission And purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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      Kerr, William R., and Bailey McAfee. "Unilever's Response to the Future of Work." Harvard Business School Teaching Note 821-042, November 2020.
      • November 2020
      • Case

      The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture

      By: Lauren Cohen, Dawn H. Lau and Billy Chan
      The Lee family, whose Hong Kong-based Lee Kum Kee company has established itself as a legend within the Chinese and Asian sauce world, sets out to create a daring new vision of what family legacy means. With the family business having been established in 1888, and by...  View Details
      Keywords: Family Business; mission And purpose; Values And Beliefs; Business And Community Relations; Organizational Structure; Strategic Planning
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      Cohen, Lauren, Dawn H. Lau, and Billy Chan. "The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture." Harvard Business School Case 221-047, November 2020.
      • October 2020 (Revised December 2020)
      • Case

      Investing at Pivotal Ventures

      By: Emil N. Siriwardane, Emily R. McComb and Eren Kuzucu
      Launched in 2015 by Melinda Gates, co-chair of the Bill & Melinda Gates Foundation, Pivotal Ventures is an investment and incubation company. The company aims to support and promote transformational ideas, people and organizations, and advance social progress for women...  View Details
      Keywords: Investment; Management; mission And purpose; Venture Capital
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      Siriwardane, Emil N., Emily R. McComb, and Eren Kuzucu. "Investing at Pivotal Ventures." Harvard Business School Case 221-033, October 2020. (Revised December 2020.)
      • October 2020 (Revised February 2021)
      • Case

      The Tulsa Massacre and the Call for Reparations

      By: Mihir A. Desai, Suzanne Antoniou and Leanne Fan
      How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government...  View Details
      Keywords: Cost Vs Benefits; Decision Choices And Conditions; Decisions; Judgments; Race; Fairness; Moral Sensibility; Values And Beliefs; Corporate Accountability; Corporate Governance; Policy; Governing Rules, Regulations, And Reforms; Government Legislation; Government And Politics; Government Administration; Lawsuits And Litigation; Legal Liability; Leading Change; mission And purpose; Corporate Social Responsibility And Impact; Conflict And Resolution; Conflict Management; Loss; Motivation And Incentives; Perspective; Prejudice And Bias; Civil Society Or Community; Social Issues; Tulsa; Oklahoma; United States
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      Desai, Mihir A., Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Case 221-039, October 2020. (Revised February 2021.)
      • October 2020 (Revised March 2021)
      • Case

      Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

      By: Ranjay Gulati, Matthew Breitfelder and Monte Burke
      Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically...  View Details
      Keywords: National Football League; Leadership Style; Organizational Culture; mission And purpose; Relationships; Performance; Success; Sports; Sports Industry
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      Gulati, Ranjay, Matthew Breitfelder, and Monte Burke. "Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion." Harvard Business School Case 421-020, October 2020. (Revised March 2021.)
      • September 2020 (Revised November 2020)
      • Supplement

      Student Success at Georgia State University (B)

      By: Michael W. Toffel, Robin Mendelson and Julia Kelley
      This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving...  View Details
      Keywords: Education; Higher Education; Learning; Curriculum And Courses; Demographics; Diversity; Ethnicity; Income; Race; Values And Beliefs; Leadership; Goals And Objectives; Measurement And Metrics; Operations; Organizations; mission And purpose; Organizational Culture; Outcome Or Result; Performance; Performance Effectiveness; Performance Evaluation; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth And Poverty; Equality And Inequality; Technology; Technology Platform; Education Industry; Atlanta
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      Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (B)." Harvard Business School Supplement 621-039, September 2020. (Revised November 2020.)
      • September 2020 (Revised November 2020)
      • Case

      Student Success at Georgia State University (A)

      By: Michael W. Toffel, Robin Mendelson and Julia Kelley
      Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African...  View Details
      Keywords: Education; Higher Education; Learning; Curriculum And Courses; Demographics; Diversity; Ethnicity; Income; Race; Leadership; Goals And Objectives; Measurement And Metrics; Operations; Organizations; mission And purpose; Organizational Culture; Outcome Or Result; Performance; Performance Effectiveness; Performance Evaluation; Service Operations; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth And Poverty; Equality And Inequality; Technology; Technology Platform; Education Industry; Atlanta
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      Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (A)." Harvard Business School Case 621-006, September 2020. (Revised November 2020.)
      • September 2020
      • Teaching Plan

      Harlem Capital: Changing the Face of Entrepreneurship

      By: George Serafeim
      Jarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their MBA program fund raising for their start-up venture capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the principle that addressing the...  View Details
      Keywords: Venture Capital Firm Compensation; Entrepreneurial Finance; Entrepreneurial Financing; Black Entrepreneurs; Black Leadership; Black Inventors; Inclusion; Minority-owned Businesses; Race And Ethnicity; Race Characteristics; Entrepreneurship; Venture Capital; Diversity; Race; Gender; mission And purpose; Social Enterprise; Financial Services Industry; United States
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      Serafeim, George. "Harlem Capital: Changing the Face of Entrepreneurship." Harvard Business School Teaching Plan 121-027, September 2020.
      • September–October 2020
      • Article

      Social-Impact Efforts That Create Real Value

      By: George Serafeim
      Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create...  View Details
      Keywords: Sustainability; Sustainability Management; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Disclosure; Esg Disclosure Metrics; Esg Ratings; Esg Reporting; Social Impact; Impact Measurement; Social Innovation; purpose; Corporate Purpose; Corporate Social Responsibility; Strategy; Social Enterprise; Society; Accounting; Investment; Environmental Sustainability; Climate Change; Corporate Strategy; mission And purpose; Corporate Social Responsibility And Impact; Financial Services Industry; Chemical Industry; Technology Industry; Consumer Products Industry; Pharmaceutical Industry; North America; Europe; Japan; Australia
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      Serafeim, George. "Social-Impact Efforts That Create Real Value." Harvard Business Review 98, no. 5 (September–October 2020): 38–48.
      • August 2020
      • Teaching Note

      Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited...  View Details
      Keywords: Social Impact; Innovation; Television; Children; Media; Television Entertainment; Education; Innovation And Invention; Change Management; Leadership; mission And purpose; Organizational Culture; Education Industry; Media And Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Teaching Note 321-041, August 2020.
      • August 2020
      • Teaching Note

      Sesame Workshop (C): Mission Critical Responses to Global and National Crises

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led...  View Details
      Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; mission And purpose; Education; Leadership; Education Industry; Media And Broadcasting Industry
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (C): Mission Critical Responses to Global and National Crises." Harvard Business School Teaching Note 321-042, August 2020.
      • August 2020
      • Case

      PayPal: The Next Chapter

      By: Michael Porter, Mark Kramer and Annelena Lobb
      Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring...  View Details
      Keywords: mission And purpose; Finance; Business And Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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      Porter, Michael, Mark Kramer, and Annelena Lobb. "PayPal: The Next Chapter." Harvard Business School Case 721-378, August 2020.
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      Mission & Purpose: Articles, Research, & Case Studies on Missions & Purpose– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      The Type of Purpose That Makes Companies More Profitable
      → Search All HBS Web
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