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Publications

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    • Faculty Publications  (28)

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    • All HBS Web  (1,113)
      • Faculty Publications  (28)

      Millennials Remove Millennials →

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      How Will Millennials Manage?
      Summing Up Are we approaching a "millennial watershed" in management? The next generation of managers, comprising many...
      How Chase Sapphire Made Credit Cool for Millennials
      → Search All HBS Web
      • January 2021
      • Case

      eToro: Building the World's Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...  View Details
      Keywords: Social Trading Platform; Investment; Social And Collaborative Networks; Marketing Strategy; Expansion
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      Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
      • September 2020
      • Teaching Note

      Miami's Tech Future (D): Developing New Leadership

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Traditional establishment leadership of Miami is increasingly challenged by a rising millennial generation that is more diverse and brings more innovative and entrepreneurial “outside-the-building” approaches, including impatience for change. Leadership succession is...  View Details
      Keywords: Leaders; Leadership; Civic Innovation; Change; Change Leadership; Startup; Diversity; Scaling And Growth; Jurisdictional Disputes; Communication; Community Impact; Community Relations; Leading Change; Leadership; Diversity; Demographics; Entrepreneurship; Business And Community Relations; Miami; Florida
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (D): Developing New Leadership." Harvard Business School Teaching Note 321-047, September 2020.
      • August 2020 (Revised September 2020)
      • Case

      Facelift at Olay (A)

      By: Sunil Gupta, Rajiv Lal and Olivia Hull
      By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new...  View Details
      Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands And Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Online Advertising; Transformation; Marketing Strategy; Social Marketing; Beauty And Cosmetics Industry; United States; Ohio
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      Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
      • July 2020 (Revised January 2021)
      • Case

      Pattern Brands

      By: Sunil Gupta, Elie Ofek and Julia Kelley
      In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...  View Details
      Keywords: Direct-to-consumer; Brands And Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth And Development Strategy; Demand And Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North And Central America; United States; New York (city, Ny); New York (state, Us)
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      Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
      • March 2020
      • Case

      Thingtesting: Launching a Brand Discovery and Testing Digital Community

      By: Ayelet Israeli and Jill Avery
      Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...  View Details
      Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Marketing; Brands And Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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      Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
      • February 2020 (Revised August 2020)
      • Case

      San Francisco Ballet: On 'Pointe' for the Future

      By: Rohit Deshpandé and Nicole Tempest Keller
      The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European...  View Details
      Keywords: Arts; Business And Stakeholder Relations; Demographics; Organizational Change And Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco
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      Deshpandé, Rohit, and Nicole Tempest Keller. "San Francisco Ballet: On 'Pointe' for the Future." Harvard Business School Case 520-054, February 2020. (Revised August 2020.)
      • October 2019
      • Case

      Leading Bank Leumi into the Future

      By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan
      An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry...  View Details
      Keywords: Mobile Banking; Digital Banking; Fintech; Startup; Financial Services; Artificial Intelligence; Leadership; Innovation; Efficiency; Organizational Change; Personal Development; Female Ceo; Banks And Banking; Mobile Technology; Leadership; Organizational Change And Adaptation; Innovation And Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development And Career; Financial Services Industry; Banking Industry; Israel
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      Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
      • September 2019 (Revised December 2019)
      • Case

      Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

      By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
      The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as...  View Details
      Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States
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      Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
      • August 2019
      • Case

      Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

      By: Elie Ofek and Danielle Golan
      Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...  View Details
      Keywords: Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands And Branding; Growth And Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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      Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019.
      • May 2019
      • Background Note

      Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development

      By: Ethan Bernstein and Kirstin Lynde
      Millennials are redefining what it means to develop future leaders. In business organizations, leadership development—defined as “the expansion of a person's capacity to be effective in leadership roles and processes“—has traditionally been the work of corporate...  View Details
      Keywords: Talent And Talent Management; Human Resources; Leadership Development; Leadership Style; Leadership; Goals And Objectives; Management Skills; Management Style
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      Bernstein, Ethan, and Kirstin Lynde. "Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development." Harvard Business School Background Note 419-045, May 2019.
      • Article

      Tesla's Online Selling Is a Big Bet on Millennials

      By: Scott Duke Kominers
      Citation
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      Kominers, Scott Duke. "Tesla's Online Selling Is a Big Bet on Millennials." Bloomberg Opinion (March 6, 2019).
      • November 2018 (Revised May 2019)
      • Case

      California Closets: Organizing the Customer Experience

      By: Boris Groysberg and Annelena Lobb
      California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to...  View Details
      Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy
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      Groysberg, Boris, and Annelena Lobb. "California Closets: Organizing the Customer Experience." Harvard Business School Case 419-004, November 2018. (Revised May 2019.)
      • April 2018
      • Teaching Note

      Publicis Groupe 2016: Maurice and the Millennials

      By: Rosabeth Moss Kanter and Jonathan Cohen
      This Teaching Note assists classroom instructors in teaching HBS case, “Publicis Groupe 2016: Maurice and the Millennials,” (HBS No. 316-127), which describes Levy's efforts to transform the Groupe.  View Details
      Keywords: Digital; Marketing; Advertising; Managing Change; Collaboration; Synergies; Mergers And Acquisitions; Integration; Transformation; millennials; Restructuring; Innovation & Entrepreneurship; Organizational Change And Adaptation; Technology; Change Management; Restructuring; Marketing; Mergers And Acquisitions; Transformation; Innovation And Management
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Teaching Note 318-144, April 2018.
      • March 2018 (Revised March 2018)
      • Teaching Note

      OpenInvest

      By: Boris Vallee and Caitlin Reimers Brumme
      Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ...  View Details
      Keywords: Socially Responsible Investing; Investing For Impact; Robo-advisors; Investment; Values And Beliefs; Customization And Personalization; Technology; Financial Services Industry
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      Vallee, Boris, and Caitlin Reimers Brumme. "OpenInvest." Harvard Business School Teaching Note 218-089, March 2018. (Revised March 2018.)
      • February 2018
      • Teaching Note

      Chase Sapphire: Creating a Millennial Cult Brand

      By: Shelle Santana, Jill Avery and Christine Snively
      Teaching Note for HBS No. 518-024.  View Details
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      Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Teaching Note 518-068, February 2018.
      • February 2018 (Revised August 2018)
      • Case

      OpenInvest

      By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
      Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting...  View Details
      Keywords: Fintech; Impact Investing; Investment Portfolio; Customization And Personalization; Technological Innovation; Social Issues; Growth And Development Strategy; Business Model; Financial Services Industry
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      Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
      • November 2017 (Revised September 2020)
      • Supplement

      Miami's Tech Future (D): Developing New Leadership

      By: Rosabeth Moss Kanter
      Traditional establishment leadership of Miami is increasingly challenged by a rising millennial generation that is more diverse and brings more innovative and entrepreneurial “outside-the-building” approaches, including impatience for change. Leadership succession is...  View Details
      Keywords: Leaders; Leadership; Civic Innovation; Change; Change Leadership; Startup; Diversity; Scaling And Growth; Jurisdictional Disputes; Communication; Community Impact; Community Relations; Leading Change; Leadership; Diversity; Demographics; Entrepreneurship; Business And Community Relations; Miami; Florida
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      Kanter, Rosabeth Moss. "Miami's Tech Future (D): Developing New Leadership." Harvard Business School Supplement 318-036, November 2017. (Revised September 2020.)
      • September 2017 (Revised January 2018)
      • Case

      Innovation at Parker Hotels

      By: Srikant M. Datar and Caitlin Bowler
      In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options.  View Details
      Keywords: Innovation; Innovation And Invention; Problems And Challenges; Demographics; Strategy; Accommodations Industry
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      Datar, Srikant M., and Caitlin Bowler. "Innovation at Parker Hotels." Harvard Business School Case 118-019, September 2017. (Revised January 2018.)
      • September 2017 (Revised November 2018)
      • Case

      Chase Sapphire: Creating a Millennial Cult Brand

      By: Shelle Santana, Jill Avery and Christine Snively
      The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on...  View Details
      Keywords: Brand & Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; Crm; millennials; Marketing; Marketing Strategy; Brands And Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
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      Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised November 2018.)
      • May 2017 (Revised November 2017)
      • Case

      Cotopaxi: Managing Growth for Good

      By: Andy Wu and Laura Huang
      Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an...  View Details
      Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission And Purpose; Consumer Products Industry; Retail Industry
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      Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
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      Are you looking for?

      How Will Millennials Manage?
      Summing Up Are we approaching a "millennial watershed" in management? The next generation of managers, comprising many...
      How Chase Sapphire Made Credit Cool for Millennials
      → Search All HBS Web
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